Mother Dairy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22437

SWOT analysis of Mother Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mother Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mother Dairy to benchmark its business & performance as compared to the competitors and industry. Mother Dairy is one of the leading brands in the food & beverages sector. The table below also lists the top Mother Dairy competitors and elaborates Mother Dairy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mother Dairy SWOT, Competitors, Marketing STP & Brand analysis Table
Mother Dairy Brand Analysis
Parent Company

National Dairy Development Board (NDDB)


Milk and Food Processing


Food & Beverages

Tagline/ Slogan

Piyo Pure


India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

Mother Dairy STP

People who need dairy products and other day to day food products

Target Group

Middle and upper middle class families


As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Mother Dairy Product Portfolio

1.Mother Dairy Plain Dahi


The above mentioned brands are the prominent products under the Mother Dairy product portfolio.

Mother Dairy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mother Dairy. Strengths are:

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price


Here are the weaknesses in the Mother Dairy SWOT Analysis:

1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable


Following are the Opportunities in Mother Dairy SWOT Analysis:

1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets


The threats in the SWOT Analysis of Mother Dairy are as mentioned:

1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Mother Dairy Competition

Below are the top 6 Mother Dairy competitors:

1. Amul
2.Nestle Ltd
3.Britannia Industries
5. Heinz
6. Reliance Fresh

The brandguide table above concludes the Mother Dairy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mother Dairy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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