Published in Food & Beverages category by MBA Skool Team
Mother Dairy is one of the leading brands in the food & beverages sector. Mother Dairy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mother Dairy:
Popular subsidiary brands like Dhara, Safal, b-Activ, etc.
A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
An employee strength of 3000 people
Strong and efficient supply chain network
Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices
Popular for its quality and affordable price
Above are the strengths in the SWOT Analysis of Mother Dairy. The strengths of Mother Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mother Dairy Weaknesses
Limitednumber of Mother Dairy and Safal outlets
Difficult to maintain competitive pricing
Vegetables and milk products are perishable
These were the weaknesses in the Mother Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality
Mother Dairy STP
People who need dairy products and other day to day food products
Middle and upper middle class families
As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers
Mother Dairy Product Portfolio
1.Mother Dairy Plain Dahi 2.Dhara 3.Safal
The above mentioned brands are the prominent products under the Mother Dairy product portfolio.
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