Mother Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mother Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mother Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mother Dairy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mother Dairy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mother Dairy competitors and includes Mother Dairy target market, segmentation, positioning & Unique Selling Proposition (USP).

Mother Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mother Dairy Brand Analysis
Parent Company

National Dairy Development Board (NDDB)

Category

Milk and Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Piyo Pure

USP

India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

Mother Dairy STP
Mother Dairy Segmentation

People who need dairy products and other day to day food products

Mother Dairy Target Market

Middle and upper middle class families

Mother Dairy Positioning

As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Mother Dairy Product Portfolio
Brands

1.Mother Dairy Plain Dahi
2.Dhara

3.Safal

The above mentioned brands are the prominent products under the Mother Dairy product portfolio.

Mother Dairy SWOT Analysis
Mother Dairy Strengths

Below are the Strengths in the SWOT Analysis of Mother Dairy:

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price

Mother Dairy Weaknesses

Here are the weaknesses in the Mother Dairy SWOT Analysis:

1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable

Mother Dairy Opportunities

Following are the Opportunities in Mother Dairy SWOT Analysis:

1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets

Mother Dairy Threats

The threats in the SWOT Analysis of Mother Dairy are as mentioned:

1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Mother Dairy Competition
Competitors

Below are the top 6 Mother Dairy competitors:

1. Amul
2.Nestle Ltd
3.Britannia Industries
4.Kissan
5. Heinz
6. Reliance Fresh


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mother Dairy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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