Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Mother Dairy analyses the brand by its strengths, weaknesses, opportunities & threats. In Mother Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mother Dairy to benchmark its business & performance as compared to the competitors. Mother Dairy is one of the leading brands in the food & beverages sector.
The table below lists the Mother Dairy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mother Dairy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Mother Dairy product portfolio.
SWOT Analysis of Mother Dairy
Mother Dairy Strengths
Below are the Strengths in the SWOT Analysis of Mother Dairy:
1.Awell-recognized brand name 2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.
3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc. 4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company 5. An employee strength of 3000 people
6.Strong and efficient supply chain network
7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices
9.Popular for its quality and affordable price
Mother Dairy Weaknesses
Here are the weaknesses in the Mother Dairy SWOT Analysis:
1.Limited number of Mother Dairy and Safal outlets 2.Difficult to maintain competitive pricing 3.Vegetables and milk products are perishable
Mother Dairy Opportunities
Following are the Opportunities in Mother Dairy SWOT Analysis:
1.Continuous demand of dairy products and other products by Mother Dairy 2.Open more number of Mother Dairy outlets
3.Market and advertise the products
4.Increase its market share by expansion in untapped markets
Mother Dairy Threats
The threats in the SWOT Analysis of Mother Dairy are as mentioned:
1.Strong marketing muscle by competitors 2.Unstable economic condition in India 3.Other competitor brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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