Mother Dairy SWOT Analysis, Competitors & USP

Mother Dairy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mother Dairy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mother Dairy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mother Dairy is one of the leading brands in the food & beverages sector.

The article below lists the Mother Dairy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mother Dairy SWOT Analysis:

SWOT Analysis of Mother Dairy

For Mother Dairy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mother Dairy Strengths

The strengths of Mother Dairy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mother Dairy :

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price

Mother Dairy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mother Dairy SWOT Analysis:

1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable

Mother Dairy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mother Dairy SWOT Analysis:

1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets

Mother Dairy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mother Dairy are as mentioned:

1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Mother Dairy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Mother Dairy:

1. Amul
2.Nestle Ltd
3.Britannia Industries
4.Kissan
5. Heinz
6. Reliance Fresh

Hence this concludes the Mother Dairy SWOT analysis.

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About Mother Dairy

Mother Dairy Overview
Parent Company	National Dairy Development Board (NDDB)
Category	Milk and Food Processing
Sector	Food & Beverages
Tagline/ Slogan	Piyo Pure
USP	India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality
Mother Dairy STP
Segmentation	People who need dairy products and other day to day food products
Target Market	Middle and upper middle class families
Positioning	As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers
Mother Dairy Product Portfolio
Brands	1.Mother Dairy Plain Dahi 2.Dhara 3.Safal The above mentioned brands are the prominent products under the Mother Dairy product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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