Mother Dairy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 18048

SWOT Analysis of Mother Dairy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mother Dairy

Parent Company

National Dairy Development Board (NDDB)


Milk and Food Processing


Food & Beverages

Tagline/ Slogan

Piyo Pure


India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

Mother Dairy STP


People who need dairy products and other day to day food products

Target Group

Middle and upper middle class families


As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Product Portfolio


1.Mother Dairy Plain Dahi


Mother Dairy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mother Dairy :

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price


1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable


1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets


1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Mother Dairy Competition


Below are the 6 main Mother Dairy competitors :

1. Amul
2.Nestle Ltd
3.Britannia Industries
5. Heinz
6. Reliance Fresh

The brandguide table above concludes the Mother Dairy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Mother Dairy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: