Mother Dairy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 20364

SWOT analysis of Mother Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mother Dairy is one of the leading brands in the food & beverages sector. The table below also lists the top Mother Dairy competitors and elaborates Mother Dairy segmentation, targeting, positioning & USP.

Mother Dairy SWOT, Competitors, Marketing STP & Brand analysis Table
Mother Dairy Brand Analysis
Parent Company

National Dairy Development Board (NDDB)

Category

Milk and Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Piyo Pure

USP

India’s very own producer of milk, milk products, beverages, foods, etc. at affordable rates and of premium quality

Mother Dairy STP
Segment

People who need dairy products and other day to day food products

Target Group

Middle and upper middle class families

Positioning

As a foods and dairy brand that has products of high quality at affordable price, with fair returns to the producers

Mother Dairy Product Portfolio
Brands

1.Mother Dairy Plain Dahi
2.Dhara

3.Safal

The above mentioned brands are the prominent products under the Mother Dairy product portfolio.

Mother Dairy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mother Dairy. Strengths are:

1.Awell-recognized brand name
2. Popular subsidiary brands like Dhara, Safal, b-Activ, etc.

3.A wide variety of products like milk, dairy products, fruits, vegetables, groceries, edible oil, beverages, frozen food, etc.
4. It is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified company
5. An employee strength of 3000 people

6.Strong and efficient supply chain network

7.Procurement of milk from co-operative dairies and vegetables from farmers, providing them with fair prices

8.Technological advancement

9.Popular for its quality and affordable price

Weaknesses

Here are the weaknesses in the Mother Dairy SWOT Analysis:

1.Limited  number of Mother Dairy and Safal outlets
2.Difficult to maintain competitive pricing
3.Vegetables and milk products are perishable

Opportunities

Following are the Opportunities in Mother Dairy SWOT Analysis:

1.Continuous demand of dairy products and other products by Mother Dairy
2.Open more number of Mother Dairy outlets

3.Market and advertise the products

4.Increase its market share by expansion in untapped markets

Threats

The threats in the SWOT Analysis of Mother Dairy are as mentioned:

1.Strong marketing muscle by competitors
2.Unstable economic condition in India
3.Other competitor brands

Mother Dairy Competition
Competitors

Below are the top 6 Mother Dairy competitors:

1. Amul
2.Nestle Ltd
3.Britannia Industries
4.Kissan
5. Heinz
6. Reliance Fresh

The brandguide table above concludes the Mother Dairy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mother Dairy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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