Ferrero SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Ferrero is one of the leading brands in the food & beverages sector. Ferrero SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ferrero:

Ferrero Strengths

  1. Strong Brand name worldwide
  2. High Customer loyalty
  3. Attractive packaging and quality products
  4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.
  5. An employee strength of 22,000
  6. Globally available
  7. C.S.R. in the areas of renewable energy, water conservation, environment protection
  8. Ferrero chocolates are ideal for gifting
  9. Innovation and R&D

Above are the strengths in the SWOT Analysis of Ferrero. The strengths of Ferrero looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ferrero Weaknesses

  1. Strong competition means limited market share
  2. Many chocolate brands in the market means high brand swithcing

These were the weaknesses in the Ferrero SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ferrero Opportunities

  1. Introducing new varieties and flavors of chocolates
  2. Rise in purchasing power of people in developing countries
  3. Advertising on different platforms

Above we covered the opportunities in Ferrero SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ferrero Threats

  1. Fear of cheaper imitations
  2. Health consciousness amongst people
  3. Unstable global economic condition

The threats in the SWOT Analysis of Ferrero are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Ferrero SWOT analysis.

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About Ferrero

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ferrero Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life


A global confectionery brand known for its premium chocolates

Ferrero STP

Anyone who likes chocolates and other confectionery products

Target Market

All age groups, especially children and middle aged people


As a tasty and premium confectionery brand

Ferrero Product Portfolio

1.Confetteria Raffaello

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

The above mentioned brands are the prominent products under the Ferrero product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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