Published in Food & Beverages category by MBA Skool Team
Ferrero is one of the leading brands in the food & beverages sector. Ferrero SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ferrero:
Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.
An employee strength of 22,000
C.S.R. in the areas of renewable energy, water conservation, environment protection
Ferrero chocolates are ideal for gifting
Innovation and R&D
Above are the strengths in the SWOT Analysis of Ferrero. The strengths of Ferrero looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition means limited market share
Many chocolate brands in the market means high brand swithcing
These were the weaknesses in the Ferrero SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Introducing new varieties and flavors of chocolates
Rise in purchasing power of people in developing countries
Advertising on different platforms
Above we covered the opportunities in Ferrero SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fear of cheaper imitations
Health consciousness amongst people
Unstable global economic condition
The threats in the SWOT Analysis of Ferrero are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Ferrero product portfolio.
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