Ferrero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ferrero analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ferrero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrero to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ferrero is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrero competitors and includes Ferrero target market, segmentation, positioning & Unique Selling Proposition (USP).

Ferrero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ferrero Brand Analysis
Parent Company

Ferrero

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life

USP

A global confectionery brand known for its premium chocolates

Ferrero STP
Ferrero Segmentation

Anyone who likes chocolates and other confectionery products

Ferrero Target Market

All age groups, especially children and middle aged people

Ferrero Positioning

As a tasty and premium confectionery brand

Ferrero Product Portfolio
Brands

1.Confetteria Raffaello
2.Nutella

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

The above mentioned brands are the prominent products under the Ferrero product portfolio.

Ferrero SWOT Analysis
Ferrero Strengths

Below are the Strengths in the SWOT Analysis of Ferrero:

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D

Ferrero Weaknesses

Here are the weaknesses in the Ferrero SWOT Analysis:

1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing

Ferrero Opportunities

Following are the Opportunities in Ferrero SWOT Analysis:

1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms

Ferrero Threats

The threats in the SWOT Analysis of Ferrero are as mentioned:

1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Ferrero Competition
Competitors

Below are the top 4 Ferrero competitors:

1.Hershey’s
2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrero. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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