Ferrero SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14433

SWOT Analysis of Ferrero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life


A global confectionery brand known for its premium chocolates

Ferrero STP


Anyone who likes chocolates and other confectionery products

Target Group

All age groups, especially children and middle aged people


As a tasty and premium confectionery brand

Product Portfolio


1.Confetteria Raffaello

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

Ferrero SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ferrero :

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D


1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing


1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms


1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Ferrero Competition


Below are the 4 main Ferrero competitors :

2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd

The brandguide table above concludes the Ferrero SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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