Ferrero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Ferrero

Chocolates

Food & Beverages

Making Quality Confection A Part Of Every Day Life

A global confectionery brand known for its premium chocolates

Anyone who likes chocolates and other confectionery products

All age groups, especially children and middle aged people

As a tasty and premium confectionery brand

1.Confetteria Raffaello
2.Nutella

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

The above mentioned brands are the prominent products under the Ferrero product portfolio.

Below are the Strengths in the SWOT Analysis of Ferrero:

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D

Here are the weaknesses in the Ferrero SWOT Analysis:

1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing

Following are the Opportunities in Ferrero SWOT Analysis:

1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms

The threats in the SWOT Analysis of Ferrero are as mentioned:

1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Below are the top 4 Ferrero competitors:

1.Hershey’s
2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd