Ferrero SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ferrero analyses the brand by its strengths, weaknesses, opportunities & threats. In Ferrero SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrero to benchmark its business & performance as compared to the competitors. Ferrero is one of the leading brands in the food & beverages sector.

The table below lists the Ferrero SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrero competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ferrero SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ferrero Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life


A global confectionery brand known for its premium chocolates

Ferrero STP

Anyone who likes chocolates and other confectionery products

Target Group

All age groups, especially children and middle aged people


As a tasty and premium confectionery brand

Ferrero Product Portfolio

1.Confetteria Raffaello

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

The above mentioned brands are the prominent products under the Ferrero product portfolio.

SWOT Analysis of Ferrero
Ferrero Strengths

Below are the Strengths in the SWOT Analysis of Ferrero:

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D

Ferrero Weaknesses

Here are the weaknesses in the Ferrero SWOT Analysis:

1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing

Ferrero Opportunities

Following are the Opportunities in Ferrero SWOT Analysis:

1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms

Ferrero Threats

The threats in the SWOT Analysis of Ferrero are as mentioned:

1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Ferrero Competition
Ferrero Competitors

Below are the top 4 competitors of Ferrero:

2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrero. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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