Ferrero SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Ferrero SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ferrero, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrero to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ferrero is one of the leading brands in the food & beverages sector.

The article below lists the Ferrero SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ferrero SWOT Analysis:

SWOT Analysis of Ferrero

For Ferrero, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ferrero Strengths

The strengths of Ferrero looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ferrero :

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D

Ferrero Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ferrero SWOT Analysis:

1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing

Ferrero Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ferrero SWOT Analysis:

1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms

Ferrero Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ferrero are as mentioned:

1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Ferrero Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ferrero:

2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd

Hence this concludes the Ferrero SWOT analysis.

Continue reading more about the brand/company.

About Ferrero

Ferrero Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life


A global confectionery brand known for its premium chocolates

Ferrero STP

Anyone who likes chocolates and other confectionery products

Target Market

All age groups, especially children and middle aged people


As a tasty and premium confectionery brand

Ferrero Product Portfolio

1.Confetteria Raffaello

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

The above mentioned brands are the prominent products under the Ferrero product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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