Amul Cheese SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9254

SWOT analysis of Amul Cheese analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors and industry. Amul Cheese is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Cheese competitors and elaborates Amul Cheese market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Cheese SWOT, Competitors, Marketing STP & Brand analysis Table

Amul Cheese

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Cheese STP

Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

Amul Cheese SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Cheese. Strengths are:

1. Creative advertising campaigns through print ads and TVCs

2.High brand presence and availability through retail and local stores

3.High visibility of the product with BTL marketing

4.Excellent product quality and trusted name


Here are the weaknesses in the Amul Cheese SWOT Analysis:

1. Limited international and rural presence
2. Lot of competitors in the segment means limited market share


Following are the Opportunities in Amul Cheese SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost

3. Newer tastes/varieties

4.Tieup with restaurants/food chains/pizza parlors


The threats in the SWOT Analysis of Amul Cheese are as mentioned:

1. Growing market share of other players
2. Entry of other international or local players
3. Decline in consumption by health conscious people

Amul Cheese Competition

1. Britannia Cheese

The brandguide table above concludes the Amul Cheese SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Cheese. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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