Amul Cheese SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Cheese analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors and industry. Amul Cheese is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Cheese competitors and includes Amul Cheese target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Cheese SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul Cheese

Parent Company





Food & Beverages

Tagline/ Slogan

Taste of India


Quality and affordability

Amul Cheese STP
Amul Cheese Segmentation

Quality conscious children and adults

Amul Cheese Target Market

Kids and youth

Amul Cheese Positioning

Taste of India by giving them quality products

Amul Cheese SWOT Analysis
Amul Cheese Strengths

Below are the Strengths in the SWOT Analysis of Amul Cheese:

1. Creative advertising campaigns through print ads and TVCs

2.High brand presence and availability through retail and local stores

3.High visibility of the product with BTL marketing

4.Excellent product quality and trusted name

Amul Cheese Weaknesses

Here are the weaknesses in the Amul Cheese SWOT Analysis:

1. Limited international and rural presence
2. Lot of competitors in the segment means limited market share

Amul Cheese Opportunities

Following are the Opportunities in Amul Cheese SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost

3. Newer tastes/varieties

4.Tieup with restaurants/food chains/pizza parlors

Amul Cheese Threats

The threats in the SWOT Analysis of Amul Cheese are as mentioned:

1. Growing market share of other players
2. Entry of other international or local players
3. Decline in consumption by health conscious people

Amul Cheese Competition

1. Britannia Cheese

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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