Amul Cheese SWOT Analysis, Competitors & USP

Amul Cheese

Parent Company

Amul

Category

Cheese

Sector

Food & Beverages

Tagline/ Slogan

Taste of India

USP

Quality and affordability

Amul Cheese STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

Amul Cheese SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Cheese. Strengths are:

1. Creative advertising campaigns through print ads and TVCs

2.High brand presence and availability through retail and local stores

3.High visibility of the product with BTL marketing

4.Excellent product quality and trusted name

Weaknesses

Here are the weaknesses in the Amul Cheese SWOT Analysis:

1. Limited international and rural presence
2. Lot of competitors in the segment means limited market share

Opportunities

Following are the Opportunities in Amul Cheese SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost

3. Newer tastes/varieties

4.Tieup with restaurants/food chains/pizza parlors

Threats

The threats in the SWOT Analysis of Amul Cheese are as mentioned:

1. Growing market share of other players
2. Entry of other international or local players
3. Decline in consumption by health conscious people

Amul Cheese Competition

Competitors

1. Britannia Cheese