SWOT analysis of Amul Cheese analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors and industry. Amul Cheese is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Cheese competitors and includes Amul Cheese target market, segmentation, positioning & Unique Selling Proposition (USP).
|
|
Amul Cheese |
| Parent Company |
Amul |
|---|---|
| Category |
Cheese |
| Sector | |
| Tagline/ Slogan |
Taste of India |
| USP |
Quality and affordability |
| Amul Cheese STP | |
| Amul Cheese Segmentation |
Quality conscious children and adults |
| Amul Cheese Target Market |
Kids and youth |
| Amul Cheese Positioning |
Taste of India by giving them quality products |
| Amul Cheese SWOT Analysis | |
| Amul Cheese Strengths |
Below are the Strengths in the SWOT Analysis of Amul Cheese: 1. Creative advertising campaigns through print ads and TVCs 2.High brand presence and availability through retail and local stores 3.High visibility of the product with BTL marketing 4.Excellent product quality and trusted name |
| Amul Cheese Weaknesses |
Here are the weaknesses in the Amul Cheese SWOT Analysis: 1. Limited international and rural presence |
| Amul Cheese Opportunities |
Following are the Opportunities in Amul Cheese SWOT Analysis: 1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower cost 3. Newer tastes/varieties 4.Tieup with restaurants/food chains/pizza parlors |
| Amul Cheese Threats |
The threats in the SWOT Analysis of Amul Cheese are as mentioned: 1. Growing market share of other players |
| Amul Cheese Competition | |
| Competitors | |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Cheese. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us
