Amul Cheese SWOT Analysis, Competitors & USP
SWOT analysis of Amul Cheese analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors. Amul Cheese is one of the leading brands in the food & beverages sector.
The table below lists the Amul Cheese SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Cheese competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
|
Amul Cheese |
| Parent Company |
Amul |
|---|---|
| Category |
Cheese |
| Sector | |
| Tagline/ Slogan |
Taste of India |
| USP |
Quality and affordability |
| Amul Cheese STP | |
| Segment |
Quality conscious children and adults |
| Target Group |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
| SWOT Analysis of Amul Cheese | |
| Amul Cheese Strengths |
Below are the Strengths in the SWOT Analysis of Amul Cheese: 1. Creative advertising campaigns through print ads and TVCs 2.High brand presence and availability through retail and local stores 3.High visibility of the product with BTL marketing 4.Excellent product quality and trusted name |
| Amul Cheese Weaknesses |
Here are the weaknesses in the Amul Cheese SWOT Analysis: 1. Limited international and rural presence |
| Amul Cheese Opportunities |
Following are the Opportunities in Amul Cheese SWOT Analysis: 1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower cost 3. Newer tastes/varieties 4.Tieup with restaurants/food chains/pizza parlors |
| Amul Cheese Threats |
The threats in the SWOT Analysis of Amul Cheese are as mentioned: 1. Growing market share of other players |
| Amul Cheese Competition | |
| Amul Cheese Competitors |
1. Britannia Cheese |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Cheese. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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