Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Amul Cheese analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors. Amul Cheese is one of the leading brands in the food & beverages sector.
The table below lists the Amul Cheese SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Cheese competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Amul Cheese:
1. Creative advertising campaigns through print ads and TVCs
2.High brand presence and availability through retail and local stores
3.High visibility of the product with BTL marketing
4.Excellent product quality and trusted name
Amul Cheese Weaknesses
Here are the weaknesses in the Amul Cheese SWOT Analysis:
1. Limited international and rural presence 2. Lot of competitors in the segment means limited market share
Amul Cheese Opportunities
Following are the Opportunities in Amul Cheese SWOT Analysis:
1. Smaller packages for instant consumption
2.No frills packaging for rural customers at lower cost
3. Newer tastes/varieties
4.Tieup with restaurants/food chains/pizza parlors
Amul Cheese Threats
The threats in the SWOT Analysis of Amul Cheese are as mentioned:
1. Growing market share of other players 2. Entry of other international or local players 3. Decline in consumption by health conscious people
Amul Cheese Competition
Amul Cheese Competitors
1. Britannia Cheese
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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