Amul Cheese SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Cheese analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Cheese SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Cheese to benchmark its business & performance as compared to the competitors. Amul Cheese is one of the leading brands in the food & beverages sector.

The article below lists the Amul Cheese SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amul Cheese SWOT Analysis:

SWOT Analysis of Amul Cheese

For Amul Cheese, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amul Cheese Strengths

The strengths of Amul Cheese looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amul Cheese :

1. Creative advertising campaigns through print ads and TVCs

2.High brand presence and availability through retail and local stores

3.High visibility of the product with BTL marketing

4.Excellent product quality and trusted name

Amul Cheese Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amul Cheese SWOT Analysis:

1. Limited international and rural presence
2. Lot of competitors in the segment means limited market share


Amul Cheese Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amul Cheese SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost

3. Newer tastes/varieties

4.Tieup with restaurants/food chains/pizza parlors

Amul Cheese Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amul Cheese are as mentioned:

1. Growing market share of other players
2. Entry of other international or local players
3. Decline in consumption by health conscious people


Hence this concludes the Amul Cheese SWOT analysis.

Continue reading more about the brand/company.

About Amul Cheese

Amul Cheese

Parent Company

Amul

Category

Cheese

Sector

Food & Beverages

Tagline/ Slogan

Taste of India

USP

Quality and affordability

Amul Cheese STP
Segmentation

Quality conscious children and adults

Target Market

Kids and youth

Positioning

Taste of India by giving them quality products

Amul Cheese Competitors

1. Britannia Cheese


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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