Published in Food & Beverages category by MBA Skool Team
Amul Cheese is one of the leading brands in the food & beverages sector. Amul Cheese SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Cheese:
Creative advertising campaigns through print ads and TVCs
High brand presence and availability through retail and local stores
High visibility of the product with BTL marketing
Excellent product quality and trusted name
Above are the strengths in the SWOT Analysis of Amul Cheese. The strengths of Amul Cheese looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Cheese Weaknesses
Limited international and rural presence
Lot of competitors in the segment means limited market share
These were the weaknesses in the Amul Cheese SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Cheese Opportunities
Smaller packages for instant consumption
No frills packaging for rural customers at lower cost
Tieup with restaurants/food chains/pizza parlors
Above we covered the opportunities in Amul Cheese SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Cheese Threats
Growing market share of other players
Entry of other international or local players
Decline in consumption by health conscious people
The threats in the SWOT Analysis of Amul Cheese are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Cheese SWOT analysis.
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About Amul Cheese
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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