Amul Butter SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 15953

SWOT analysis of Amul Butter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Butter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Butter to benchmark its business & performance as compared to the competitors and industry. Amul Butter is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Butter competitors and elaborates Amul Butter market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Butter SWOT, Competitors, Marketing STP & Brand analysis Table

Amul Butter

Parent Company





Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India


Most trusted butter brand in India

Amul Butter STP

Health and quality conscious people

Target Group

Lower, middle and upper class people


Taste of India Tasty Butter for people of all age groups

Amul Butter SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Butter. Strengths are:

1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging


Here are the weaknesses in the Amul Butter SWOT Analysis:

1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter


Following are the Opportunities in Amul Butter SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc


The threats in the SWOT Analysis of Amul Butter are as mentioned:

1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people

Amul Butter Competition

Below are the top 2 Amul Butter competitors:

1. Britannia Dairy butter

2. Nestle Butter

The brandguide table above concludes the Amul Butter SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Butter. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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