Amul Butter SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 13030

SWOT Analysis of Amul Butter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Butter

Parent Company





Food Products

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India


Most trusted butter brand in India



Health and quality conscious people

Target Group

Lower, middle and upper class people


Taste of India Tasty Butter for people of all age groups

SWOT Analysis


1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging


1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter


1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc


1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people



1. Britannia Dairy butter

2. Nestle Butter

The table above concludes the Amul Butter SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Amul Butter. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: