Amul Butter SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Amul Butter SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amul Butter, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Amul Butter is one of the leading brands in the food & beverages sector. The article below lists the Amul Butter SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Amul Butter

For Amul Butter, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amul Butter Strengths

The strengths of Amul Butter looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Amul Butter :

1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging

Amul Butter Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amul Butter SWOT Analysis:

1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

Amul Butter Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amul Butter SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc

Amul Butter Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amul Butter are as mentioned:

1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people

Amul Butter Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Amul Butter:

1. Britannia Dairy butter

2. Nestle Butter

Hence this concludes the Amul Butter SWOT analysis.

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About Amul Butter

Amul Butter

Parent Company





Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India


Most trusted butter brand in India

Amul Butter STP

Health and quality conscious people

Target Market

Lower, middle and upper class people


Taste of India Tasty Butter for people of all age groups

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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