Amul Butter SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Butter analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Butter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Butter to benchmark its business & performance as compared to the competitors. Amul Butter is one of the leading brands in the food & beverages sector.

The table below lists the Amul Butter SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Butter competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Butter SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul Butter

Parent Company





Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India


Most trusted butter brand in India

Amul Butter STP

Health and quality conscious people

Target Group

Lower, middle and upper class people


Taste of India Tasty Butter for people of all age groups

SWOT Analysis of Amul Butter
Amul Butter Strengths

Below are the Strengths in the SWOT Analysis of Amul Butter:

1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging

Amul Butter Weaknesses

Here are the weaknesses in the Amul Butter SWOT Analysis:

1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

Amul Butter Opportunities

Following are the Opportunities in Amul Butter SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc

Amul Butter Threats

The threats in the SWOT Analysis of Amul Butter are as mentioned:

1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people

Amul Butter Competition
Amul Butter Competitors

Below are the top 2 competitors of Amul Butter:

1. Britannia Dairy butter

2. Nestle Butter

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Butter. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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