Amul Butter SWOT Analysis, Competitors & USP

Amul Butter

Parent Company

Amul

Category

Butter

Sector

Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India

USP

Most trusted butter brand in India

Amul Butter STP

Segment

Health and quality conscious people

Target Group

Lower, middle and upper class people

Positioning

Taste of India Tasty Butter for people of all age groups

Amul Butter SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Butter. Strengths are:

1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging

Weaknesses

Here are the weaknesses in the Amul Butter SWOT Analysis:

1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

Opportunities

Following are the Opportunities in Amul Butter SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc

Threats

The threats in the SWOT Analysis of Amul Butter are as mentioned:

1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people

Amul Butter Competition

Competitors

Below are the top 2 Amul Butter competitors:

1. Britannia Dairy butter

2. Nestle Butter