Amul Butter SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Butter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Butter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Butter to benchmark its business & performance as compared to the competitors and industry. Amul Butter is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Butter competitors and includes Amul Butter target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Butter SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul Butter

Parent Company

Amul

Category

Butter

Sector

Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India

USP

Most trusted butter brand in India

Amul Butter STP
Amul Butter Segmentation

Health and quality conscious people

Amul Butter Target Market

Lower, middle and upper class people

Amul Butter Positioning

Taste of India Tasty Butter for people of all age groups

Amul Butter SWOT Analysis
Amul Butter Strengths

Below are the Strengths in the SWOT Analysis of Amul Butter:

1. Creative advertising with Amul Baby print ads

2. High brand presence and visibility

3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

4.Excellent product quality and trusted name

5. Affordable price and variable packaging

Amul Butter Weaknesses

Here are the weaknesses in the Amul Butter SWOT Analysis:

1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

Amul Butter Opportunities

Following are the Opportunities in Amul Butter SWOT Analysis:

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost
3. Tie-ups with corporates, hotels, resort chains etc

Amul Butter Threats

The threats in the SWOT Analysis of Amul Butter are as mentioned:

1. Local butter manufacturers

2.Low Fat  Low cholesterol butters like Nutalite
3. Reduction in consumption by health conscious people

Amul Butter Competition
Competitors

Below are the top 2 Amul Butter competitors:

1. Britannia Dairy butter

2. Nestle Butter


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Butter. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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