Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Amul Butter analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Butter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Butter to benchmark its business & performance as compared to the competitors. Amul Butter is one of the leading brands in the food & beverages sector.
The table below lists the Amul Butter SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Butter competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Taste of India Tasty Butter for people of all age groups
SWOT Analysis of Amul Butter
Amul Butter Strengths
Below are the Strengths in the SWOT Analysis of Amul Butter:
1. Creative advertising with Amul Baby print ads
2. High brand presence and visibility
3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.
4.Excellent product quality and trusted name
5. Affordable price and variable packaging
Amul Butter Weaknesses
Here are the weaknesses in the Amul Butter SWOT Analysis:
1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter
Amul Butter Opportunities
Following are the Opportunities in Amul Butter SWOT Analysis:
1. Smaller packages for instant consumption
2.No frills packaging for rural customers at lower cost 3. Tie-ups with corporates, hotels, resort chains etc
Amul Butter Threats
The threats in the SWOT Analysis of Amul Butter are as mentioned:
1. Local butter manufacturers
2.Low Fat Low cholesterol butters like Nutalite 3. Reduction in consumption by health conscious people
Amul Butter Competition
Amul Butter Competitors
Below are the top 2 competitors of Amul Butter:
1. Britannia Dairy butter
2. Nestle Butter
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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