Amul Butter SWOT Analysis, Competitors & USP
SWOT analysis of Amul Butter analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Butter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Butter to benchmark its business & performance as compared to the competitors. Amul Butter is one of the leading brands in the food & beverages sector.
The table below lists the Amul Butter SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Butter competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
|
Amul Butter |
| Parent Company |
Amul |
|---|---|
| Category |
Butter |
| Sector | |
| Tagline/ Slogan |
Utterly Butterly Delicious; The Taste of India |
| USP |
Most trusted butter brand in India |
| Amul Butter STP | |
| Segment |
Health and quality conscious people |
| Target Group |
Lower, middle and upper class people |
| Positioning |
Taste of India Tasty Butter for people of all age groups |
| SWOT Analysis of Amul Butter | |
| Amul Butter Strengths |
Below are the Strengths in the SWOT Analysis of Amul Butter: 1. Creative advertising with Amul Baby print ads 2. High brand presence and visibility 3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc. 4.Excellent product quality and trusted name 5. Affordable price and variable packaging |
| Amul Butter Weaknesses |
Here are the weaknesses in the Amul Butter SWOT Analysis: 1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter |
| Amul Butter Opportunities |
Following are the Opportunities in Amul Butter SWOT Analysis: 1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower cost |
| Amul Butter Threats |
The threats in the SWOT Analysis of Amul Butter are as mentioned: 1. Local butter manufacturers 2.Low Fat Low cholesterol butters like Nutalite |
| Amul Butter Competition | |
| Amul Butter Competitors |
Below are the top 2 competitors of Amul Butter: 1. Britannia Dairy butter 2. Nestle Butter |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Butter. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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