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Brooke Bond Red Label SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Brooke Bond Red Label covering strengths, weaknesses, opportunities and threats.

Brooke Bond Red Label Strengths

  1. Rich taste and flavor
  2. Unique aroma
  3. Good packaging
  4. Good advertising/ brand visibility

Above are the strengths in the SWOT Analysis of Brooke Bond Red Label. The strengths of Brooke Bond Red Label looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Brooke Bond Red Label Weaknesses

  1. Affected by moisture/storage problem

These were the weaknesses in the Brooke Bond Red Label SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Brooke Bond Red Label Opportunities

  1. Corporate tie-ups/ hotel tie-ups
  2. Cheaper packets for rural areas

Above we covered the opportunities in Brooke Bond Red Label SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Brooke Bond Red Label Threats

  1. Competing tea brands
  2. Preference for people having coffee or other beverages

The threats in the SWOT Analysis of Brooke Bond Red Label are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Brooke Bond Red Label SWOT analysis.

About Brooke Bond Red Label

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Brooke Bond Red Label Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Chuskiyaan Zindagi ki


Enhances immunity

Brooke Bond Red Label STP

People looking to make tea instantly

Target Market

All people in the upper and middle class


Red Label is for the housewife who seeks to bring her family together over a cup of tea

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Brooke Bond Red Label. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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