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Amul Butter SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 08, 2023Read time:

Here is a detailed SWOT analysis of Amul Butter covering strengths, weaknesses, opportunities and threats.

Amul Butter Strengths

  1. Creative advertising with Amul Baby print ads
  2. High brand presence and visibility
  3. Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.
  4. Excellent product quality and trusted name
  5. Affordable price and variable packaging

Above are the strengths in the SWOT Analysis of Amul Butter. The strengths of Amul Butter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Butter Weaknesses

  1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

These were the weaknesses in the Amul Butter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Butter Opportunities

  1. Smaller packages for instant consumption
  2. No frills packaging for rural customers at lower cost
  3. Tie-ups with corporates, hotels, resort chains etc

Above we covered the opportunities in Amul Butter SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Butter Threats

  1. Local butter manufacturers
  2. Low FatLow cholesterol butters like Nutalite
  3. Reduction in consumption by health conscious people

The threats in the SWOT Analysis of Amul Butter are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Butter SWOT analysis.

About Amul Butter

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Butter

Parent Company





Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India


Most trusted butter brand in India

Amul Butter STP

Health and quality conscious people

Target Market

Lower, middle and upper class people


Taste of India Tasty Butter for people of all age groups

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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