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Amul Kool SWOT Analysis

Here is a detailed SWOT analysis of Amul Kool covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Amul Kool Strengths

  1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
  2. Good advertising and packaging
  3. Amul is one of most recognised and popular brand names
  4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Above are the strengths in the SWOT Analysis of Amul Kool. The strengths of Amul Kool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Kool Weaknesses

  1. Milk products have a limited shelf life
  2. Global presence is limited and also lesser availability in rural areas

These were the weaknesses in the Amul Kool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Kool Opportunities

  1. Pet bottles or pouches to increase packaging effectiveness
  2. Tieups with colleges/institutions
  3. Replacement for aerated drinks

Above we covered the opportunities in Amul Kool SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Kool Threats

  1. Soft drinks as indirect competition
  2. Products like lassi or locally available flavored milk

The threats in the SWOT Analysis of Amul Kool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Kool SWOT analysis.

About Amul Kool

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Kool Milk
Parent Company

Amul
Category

Milk
Sector

Food & Beverages
Tagline/ Slogan

Chill your Dil; Kool Team
USP

Quality and affordability
Amul Kool STP
Segmentation

Quality conscious children and adults
Target Market

Kids and youth
Positioning

Taste of India by giving them quality products


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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