Amul Kool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Kool analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Kool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors. Amul Kool is one of the leading brands in the food & beverages sector.

The table below lists the Amul Kool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Kool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Kool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul Kool Milk

Parent Company





Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team


Quality and affordability

Amul Kool STP

Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

SWOT Analysis of Amul Kool
Amul Kool Strengths

Below are the Strengths in the SWOT Analysis of Amul Kool:

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Amul Kool Weaknesses

Here are the weaknesses in the Amul Kool SWOT Analysis:

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas

Amul Kool Opportunities

Following are the Opportunities in Amul Kool SWOT Analysis:

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks

Amul Kool Threats

The threats in the SWOT Analysis of Amul Kool are as mentioned:

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Amul Kool Competition
Amul Kool Competitors

Below are the top 3 competitors of Amul Kool:

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Kool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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