Amul Kool SWOT Analysis, Competitors & USP
SWOT analysis of Amul Kool analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Kool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors. Amul Kool is one of the leading brands in the food & beverages sector.
The table below lists the Amul Kool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Kool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
|
Amul Kool Milk |
| Parent Company |
Amul |
|---|---|
| Category |
Milk |
| Sector | |
| Tagline/ Slogan |
Chill your Dil; Kool Team |
| USP |
Quality and affordability |
| Amul Kool STP | |
| Segment |
Quality conscious children and adults |
| Target Group |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
| SWOT Analysis of Amul Kool | |
| Amul Kool Strengths |
Below are the Strengths in the SWOT Analysis of Amul Kool: 1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana |
| Amul Kool Weaknesses |
Here are the weaknesses in the Amul Kool SWOT Analysis: 1. Milk products have a limited shelf life |
| Amul Kool Opportunities |
Following are the Opportunities in Amul Kool SWOT Analysis: 1. Pet bottles or pouches to increase packaging effectiveness 2.Tieups with colleges/institutions 3.Replacement for aerated drinks |
| Amul Kool Threats |
The threats in the SWOT Analysis of Amul Kool are as mentioned: 1. Soft drinks as indirect competition |
| Amul Kool Competition | |
| Amul Kool Competitors |
Below are the top 3 competitors of Amul Kool: 1. Aarey Lassi 2. MTR Milk 3. Local Milk brands |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Kool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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