Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Amul Kool analyses the brand by its strengths, weaknesses, opportunities & threats. In Amul Kool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors. Amul Kool is one of the leading brands in the food & beverages sector.
The table below lists the Amul Kool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Kool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Amul Kool:
1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana 2.Good advertising and packaging 3. Amul is one of most recognised and popular brand names 4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc
Amul Kool Weaknesses
Here are the weaknesses in the Amul Kool SWOT Analysis:
1. Milk products have a limited shelf life 2. Global presence is limited and also lesser availability in rural areas
Amul Kool Opportunities
Following are the Opportunities in Amul Kool SWOT Analysis:
1. Pet bottles or pouches to increase packaging effectiveness
2.Tieups with colleges/institutions
3.Replacement for aerated drinks
Amul Kool Threats
The threats in the SWOT Analysis of Amul Kool are as mentioned:
1. Soft drinks as indirect competition 2. Products like lassi or locally available flavored milk
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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