SWOT analysis of Amul Kool analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Kool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors and industry. Amul Kool is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Kool competitors and elaborates Amul Kool market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
|
Amul Kool Milk |
| Parent Company |
Amul |
|---|---|
| Category |
Milk |
| Sector | |
| Tagline/ Slogan |
Chill your Dil; Kool Team |
| USP |
Quality and affordability |
| Amul Kool STP | |
| Segment |
Quality conscious children and adults |
| Target Group |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
| Amul Kool SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Kool. Strengths are: 1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana |
| Weaknesses |
Here are the weaknesses in the Amul Kool SWOT Analysis: 1. Milk products have a limited shelf life |
| Opportunities |
Following are the Opportunities in Amul Kool SWOT Analysis: 1. Pet bottles or pouches to increase packaging effectiveness 2.Tieups with colleges/institutions 3.Replacement for aerated drinks |
| Threats |
The threats in the SWOT Analysis of Amul Kool are as mentioned: 1. Soft drinks as indirect competition |
| Amul Kool Competition | |
| Competitors |
Below are the top 3 Amul Kool competitors: 1. Aarey Lassi 2. MTR Milk 3. Local Milk brands |
The brandguide table above concludes the Amul Kool SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Kool. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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