Published in Food & Beverages category by MBA Skool Team
Amul Kool is one of the leading brands in the food & beverages sector. Amul Kool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Kool:
Good product range like flavored milk like Badam, Strawberry, Mango, Banana
Good advertising and packaging
Amul is one of most recognised and popular brand names
Excellent distribution ensure product availability in retail store, groceries, restaurants etc
Above are the strengths in the SWOT Analysis of Amul Kool. The strengths of Amul Kool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Kool Weaknesses
Milk products have a limited shelf life
Global presence is limited and also lesser availability in rural areas
These were the weaknesses in the Amul Kool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Kool Opportunities
Pet bottles or pouches to increase packaging effectiveness
Tieups with colleges/institutions
Replacement for aerated drinks
Above we covered the opportunities in Amul Kool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Kool Threats
Soft drinks as indirect competition
Products like lassi or locally available flavored milk
The threats in the SWOT Analysis of Amul Kool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Kool SWOT analysis.
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About Amul Kool
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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