Amul Kool SWOT Analysis
Amul Kool is one of the leading brands in the food & beverages sector. Amul Kool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Kool:
Quick Glance:
Amul Kool Strengths
- Good product range like flavored milk like Badam, Strawberry, Mango, Banana
- Good advertising and packaging
- Amul is one of most recognised and popular brand names
- Excellent distribution ensure product availability in retail store, groceries, restaurants etc
Above are the strengths in the SWOT Analysis of Amul Kool. The strengths of Amul Kool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Kool Weaknesses
- Milk products have a limited shelf life
- Global presence is limited and also lesser availability in rural areas
These were the weaknesses in the Amul Kool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Kool Opportunities
- Pet bottles or pouches to increase packaging effectiveness
- Tieups with colleges/institutions
- Replacement for aerated drinks
Above we covered the opportunities in Amul Kool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Kool Threats
- Soft drinks as indirect competition
- Products like lassi or locally available flavored milk
The threats in the SWOT Analysis of Amul Kool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amul Kool SWOT analysis.
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About Amul Kool
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Amul Kool Milk |
| Parent Company |
Amul |
|---|---|
| Category |
Milk |
| Sector | |
| Tagline/ Slogan |
Chill your Dil; Kool Team |
| USP |
Quality and affordability |
| Amul Kool STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
Taste of India by giving them quality products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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