SWOT Analysis of Amul Kool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Amul Kool Milk |
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Parent Company |
Amul |
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Category |
Milk |
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Sector |
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Tagline/ Slogan |
Chill your Dil; Kool Team |
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USP |
Quality and affordability |
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Amul Kool STP |
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Segment |
Quality conscious children and adults |
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Target Group |
Kids and youth |
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Positioning |
Taste of India by giving them quality products |
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Amul Kool SWOT Analysis |
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Strengths |
1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana |
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Weaknesses |
1. Milk products have a limited shelf life |
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Opportunities |
1. Pet bottles or pouches to increase packaging effectiveness 2.Tieups with colleges/institutions 3.Replacement for aerated drinks |
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Threats |
1. Soft drinks as indirect competition |
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Amul Kool Competition |
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Competitors |
1. Aarey Lassi 2. MTR Milk 3. Local Milk brands |
The brandguide table above concludes the Amul Kool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Amul Kool. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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