Amul Kool SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7409

SWOT analysis of Amul Kool analyses the brand/company with its strengths, weaknesses, opportunities & threats. Amul Kool is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Kool competitors and elaborates Amul Kool segmentation, targeting, positioning & USP.

Amul Kool Milk

Parent Company





Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team


Quality and affordability

Amul Kool STP


Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

Amul Kool SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Kool. Strengths are:

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc


Here are the weaknesses in the Amul Kool SWOT Analysis:

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas


Following are the Opportunities in Amul Kool SWOT Analysis:

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks


The threats in the SWOT Analysis of Amul Kool are as mentioned:

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Amul Kool Competition


Below are the top 3 Amul Kool competitors:

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands

The brandguide table above concludes the Amul Kool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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