Amul Kool SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6727
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SWOT Analysis of Amul Kool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Kool Milk

Parent Company

Amul

Category

Milk

Sector

Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team

USP

Quality and affordability

Amul Kool STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

Amul Kool SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Kool :

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Weaknesses

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas

Opportunities

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks

Threats

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Amul Kool Competition

Competitors

Below are the 3 main Amul Kool competitors :

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands


The brandguide table above concludes the Amul Kool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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