Amul Kool SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Amul Kool is one of the leading brands in the food & beverages sector. Amul Kool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Kool:

Amul Kool Strengths

  1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
  2. Good advertising and packaging
  3. Amul is one of most recognised and popular brand names
  4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Above are the strengths in the SWOT Analysis of Amul Kool. The strengths of Amul Kool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Kool Weaknesses

  1. Milk products have a limited shelf life
  2. Global presence is limited and also lesser availability in rural areas

These were the weaknesses in the Amul Kool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Kool Opportunities

  1. Pet bottles or pouches to increase packaging effectiveness
  2. Tieups with colleges/institutions
  3. Replacement for aerated drinks

Above we covered the opportunities in Amul Kool SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Kool Threats

  1. Soft drinks as indirect competition
  2. Products like lassi or locally available flavored milk

The threats in the SWOT Analysis of Amul Kool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Kool SWOT analysis.

Continue reading more about the brand/company.

About Amul Kool

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Kool Milk

Parent Company

Amul

Category

Milk

Sector

Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team

USP

Quality and affordability

Amul Kool STP
Segmentation

Quality conscious children and adults

Target Market

Kids and youth

Positioning

Taste of India by giving them quality products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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