Amul Kool SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8058

SWOT analysis of Amul Kool analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Kool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors and industry. Amul Kool is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Kool competitors and elaborates Amul Kool market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Kool SWOT, Competitors, Marketing STP & Brand analysis Table

Amul Kool Milk

Parent Company





Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team


Quality and affordability

Amul Kool STP

Quality conscious children and adults

Target Group

Kids and youth


Taste of India by giving them quality products

Amul Kool SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Kool. Strengths are:

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc


Here are the weaknesses in the Amul Kool SWOT Analysis:

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas


Following are the Opportunities in Amul Kool SWOT Analysis:

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks


The threats in the SWOT Analysis of Amul Kool are as mentioned:

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Amul Kool Competition

Below are the top 3 Amul Kool competitors:

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands

The brandguide table above concludes the Amul Kool SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Kool. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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