Amul Kool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Amul Kool SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amul Kool, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Kool to benchmark its business & performance as compared to the competitors, and make strategic improvements. Amul Kool is one of the leading brands in the food & beverages sector.

The article below lists the Amul Kool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amul Kool SWOT Analysis:

SWOT Analysis of Amul Kool

For Amul Kool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amul Kool Strengths

The strengths of Amul Kool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amul Kool :

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Amul Kool Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amul Kool SWOT Analysis:

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas

Amul Kool Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amul Kool SWOT Analysis:

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks

Amul Kool Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amul Kool are as mentioned:

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Amul Kool Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Amul Kool:

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands

Hence this concludes the Amul Kool SWOT analysis.

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About Amul Kool

Amul Kool Milk

Parent Company





Food & Beverages

Tagline/ Slogan

Chill your Dil; Kool Team


Quality and affordability

Amul Kool STP

Quality conscious children and adults

Target Market

Kids and youth


Taste of India by giving them quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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