Published in Food & Beverages category by MBA Skool Team
Amul Ice Cream is one of the leading brands in the food & beverages sector. Amul Ice Cream SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Ice Cream:
Good product range include various flavors, party packs, sticks, cones etc
Good quality and packaging, and good advertising
Amul is one of the most respected top-of-the-mind brands
Also launched probiotic and sugarfree icecreams
Offers over 200 products across India
Above are the strengths in the SWOT Analysis of Amul Ice Cream. The strengths of Amul Ice Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Ice Cream Weaknesses
Growing competition form international and other brands means limited market share
Limited international presence as compared to leading global brands
These were the weaknesses in the Amul Ice Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Ice Cream Opportunities
High End ice-cream to tap the higher income group also
Tie-up with food chains, restaurants
Mobile vans for better visibility
Above we covered the opportunities in Amul Ice Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Ice Cream Threats
Kulfi in rural markets
Local ice creams and sweet dishes
Health conscious people refraining from sweets
The threats in the SWOT Analysis of Amul Ice Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Premium Ice Cream made in various varieties and flavors with dry fruits and nuts
Amul Ice Cream STP
Quality conscious children and adults
Kids and youth
India's No.1 Ice cream
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