Amul Ice Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amul Ice Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Ice Cream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amul Ice Cream is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amul Ice Cream competitors and includes Amul Ice Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Amul Ice Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amul Ice Cream

Parent Company

Amul

Category

Ice Cream

Sector

Food & Beverages

Tagline/ Slogan

Real Milk Real Ice-cream

USP

Premium Ice Cream made in various varieties and flavors with dry fruits and nuts

Amul Ice Cream STP
Amul Ice Cream Segmentation

Quality conscious children and adults

Amul Ice Cream Target Market

Kids and youth

Amul Ice Cream Positioning

India's No.1 Ice cream

Amul Ice Cream SWOT Analysis
Amul Ice Cream Strengths

Below are the Strengths in the SWOT Analysis of Amul Ice Cream:

1. Good product range include various flavors, party packs, sticks, cones etc
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugarfree icecreams
5. Offers over 200 products across India

Amul Ice Cream Weaknesses

Here are the weaknesses in the Amul Ice Cream SWOT Analysis:

1. Growing competition form international and other brands means limited market share

2. Limited international presence as compared to leading global brands

Amul Ice Cream Opportunities

Following are the Opportunities in Amul Ice Cream SWOT Analysis:

1. High End ice-cream to tap the higher income group also

2. Tie-up with food chains, restaurants

3. Mobile vans for better visibility

Amul Ice Cream Threats

The threats in the SWOT Analysis of Amul Ice Cream are as mentioned:

1. Kulfi in rural markets

2. Local ice creams and sweet dishes
3. Health conscious people refraining from sweets

Amul Ice Cream Competition
Competitors

Below are the top 3 Amul Ice Cream competitors:

1. Kwality Walls

2. Baskin Robbins

3. Vadilal Icecream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Ice Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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