Amul Ice Cream SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 28388

SWOT analysis of Amul Ice Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amul Ice Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amul Ice Cream to benchmark its business & performance as compared to the competitors and industry. Amul Ice Cream is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Ice Cream competitors and elaborates Amul Ice Cream market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amul Ice Cream SWOT, Competitors, Marketing STP & Brand analysis Table

Amul Ice Cream

Parent Company



Ice Cream


Food & Beverages

Tagline/ Slogan

Real Milk Real Ice-cream


Premium Ice Cream made in various varieties and flavors with dry fruits and nuts

Amul Ice Cream STP

Quality conscious children and adults

Target Group

Kids and youth


India's No.1 Ice cream

Amul Ice Cream SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Ice Cream. Strengths are:

1. Good product range include various flavors, party packs, sticks, cones etc
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugarfree icecreams
5. Offers over 200 products across India


Here are the weaknesses in the Amul Ice Cream SWOT Analysis:

1. Growing competition form international and other brands means limited market share

2. Limited international presence as compared to leading global brands


Following are the Opportunities in Amul Ice Cream SWOT Analysis:

1. High End ice-cream to tap the higher income group also

2. Tie-up with food chains, restaurants

3. Mobile vans for better visibility


The threats in the SWOT Analysis of Amul Ice Cream are as mentioned:

1. Kulfi in rural markets

2. Local ice creams and sweet dishes
3. Health conscious people refraining from sweets

Amul Ice Cream Competition

Below are the top 3 Amul Ice Cream competitors:

1. Kwality Walls

2. Baskin Robbins

3. Vadilal Icecream

The brandguide table above concludes the Amul Ice Cream SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amul Ice Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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