Amul Ice Cream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 19132

SWOT Analysis of Amul Ice Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Ice Cream

Parent Company



Ice Cream


Food Products

Tagline/ Slogan

Real Milk Real Ice-cream


Premium Ice Cream made in various varieties and flavors with dry fruits and nuts



Quality conscious children and adults

Target Group

Kids and youth


India's No.1 Ice cream

SWOT Analysis


1. Good product range include various flavors, party packs, sticks, cones etc
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugarfree icecreams
5. Offers over 200 products across India


1. Growing competition form international and other brands means limited market share

2. Limited international presence as compared to leading global brands


1. High End ice-cream to tap the higher income group also

2. Tie-up with food chains, restaurants

3. Mobile vans for better visibility


1. Kulfi in rural markets

2. Local ice creams and sweet dishes
3. Health conscious people refraining from sweets



1. Kwality Walls

2. Baskin Robbins

3. Vadilal Icecream

The table above concludes the Amul Ice Cream SWOT analysis along with its marketing and brand parameters.


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