Amul Ice Cream SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 25916

SWOT analysis of Amul Ice Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. Amul Ice Cream is one of the leading brands in the food & beverages sector. The table below also lists the top Amul Ice Cream competitors and elaborates Amul Ice Cream segmentation, targeting, positioning & USP.

Amul Ice Cream

Parent Company

Amul

Category

Ice Cream

Sector

Food & Beverages

Tagline/ Slogan

Real Milk Real Ice-cream

USP

Premium Ice Cream made in various varieties and flavors with dry fruits and nuts

Amul Ice Cream STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

India's No.1 Ice cream

Amul Ice Cream SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Ice Cream. Strengths are:

1. Good product range include various flavors, party packs, sticks, cones etc
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugarfree icecreams
5. Offers over 200 products across India

Weaknesses

Here are the weaknesses in the Amul Ice Cream SWOT Analysis:

1. Growing competition form international and other brands means limited market share

2. Limited international presence as compared to leading global brands

Opportunities

Following are the Opportunities in Amul Ice Cream SWOT Analysis:

1. High End ice-cream to tap the higher income group also

2. Tie-up with food chains, restaurants

3. Mobile vans for better visibility

Threats

The threats in the SWOT Analysis of Amul Ice Cream are as mentioned:

1. Kulfi in rural markets

2. Local ice creams and sweet dishes
3. Health conscious people refraining from sweets

Amul Ice Cream Competition

Competitors

Below are the top 3 Amul Ice Cream competitors:

1. Kwality Walls

2. Baskin Robbins

3. Vadilal Icecream


The brandguide table above concludes the Amul Ice Cream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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