Cadbury's Perk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Perk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cadbury's Perk is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Perk competitors and includes Cadbury's Perk target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Perk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury's Perk Brand Analysis
Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

Cadbury's Perk STP
Cadbury's Perk Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Cadbury's Perk Target Market

All age groups Lower, middle and upper class people

Cadbury's Perk Positioning

A energy chocolate which can be had anywhere anytime

Cadbury's Perk SWOT Analysis
Cadbury's Perk Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Perk:

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Cadbury's Perk Weaknesses

Here are the weaknesses in the Cadbury's Perk SWOT Analysis:

1. Food products have a limited shelf life

Cadbury's Perk Opportunities

Following are the Opportunities in Cadbury's Perk SWOT Analysis:

1.Untapped rural markets

2.More Flavor Options

Cadbury's Perk Threats

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Cadbury's Perk Competition
Competitors

Below are the top 3 Cadbury's Perk competitors:

1.Nestle Kitkat

2.Rikwik

3.Wafers Local


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Perk. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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