SWOT analysis of Cadbury's Perk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cadbury's Perk is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Perk competitors and includes Cadbury's Perk target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cadbury's Perk Brand Analysis | |
|---|---|
| Parent Company |
Cadbury(Kraft) |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de |
| USP |
Chocolate covered wafer |
| Cadbury's Perk STP | |
| Cadbury's Perk Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
| Cadbury's Perk Target Market |
All age groups Lower, middle and upper class people |
| Cadbury's Perk Positioning |
A energy chocolate which can be had anywhere anytime |
| Cadbury's Perk SWOT Analysis | |
| Cadbury's Perk Strengths |
Below are the Strengths in the SWOT Analysis of Cadbury's Perk: 1. Big brand name Cadburys 2. Good advertising 3. Difference Taste and Positioning 4. Positioned as Wafer, a snack |
| Cadbury's Perk Weaknesses |
Here are the weaknesses in the Cadbury's Perk SWOT Analysis: 1. Food products have a limited shelf life |
| Cadbury's Perk Opportunities |
Following are the Opportunities in Cadbury's Perk SWOT Analysis: 1.Untapped rural markets 2.More Flavor Options |
| Cadbury's Perk Threats |
The threats in the SWOT Analysis of Cadbury's Perk are as mentioned: 1.Other branded and local chocolate manufacturers 2.Sweets as substitutes 3. Sweet Wafers |
| Cadbury's Perk Competition | |
| Competitors |
Below are the top 3 Cadbury's Perk competitors: 2.Rikwik 3.Wafers Local |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Perk. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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