Cadbury's Perk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Perk analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors. Cadbury's Perk is one of the leading brands in the food & beverages sector.

The table below lists the Cadbury's Perk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Perk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Perk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury's Perk Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de


Chocolate covered wafer

Cadbury's Perk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


A energy chocolate which can be had anywhere anytime

SWOT Analysis of Cadbury's Perk
Cadbury's Perk Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Perk:

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Cadbury's Perk Weaknesses

Here are the weaknesses in the Cadbury's Perk SWOT Analysis:

1. Food products have a limited shelf life

Cadbury's Perk Opportunities

Following are the Opportunities in Cadbury's Perk SWOT Analysis:

1.Untapped rural markets

2.More Flavor Options

Cadbury's Perk Threats

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Cadbury's Perk Competition
Cadbury's Perk Competitors

Below are the top 3 competitors of Cadbury's Perk:

1.Nestle Kitkat


3.Wafers Local

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Perk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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