SWOT analysis of Cadbury's Perk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors and industry. Cadbury's Perk is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Perk competitors and elaborates Cadbury's Perk market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Cadbury's Perk Brand Analysis | |
|---|---|
| Parent Company |
Cadbury(Kraft) |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de |
| USP |
Chocolate covered wafer |
| Cadbury's Perk STP | |
| Segment |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
A energy chocolate which can be had anywhere anytime |
| Cadbury's Perk SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Perk. Strengths are: 1. Big brand name Cadburys 2. Good advertising 3. Difference Taste and Positioning 4. Positioned as Wafer, a snack |
| Weaknesses |
Here are the weaknesses in the Cadbury's Perk SWOT Analysis: 1. Food products have a limited shelf life |
| Opportunities |
Following are the Opportunities in Cadbury's Perk SWOT Analysis: 1.Untapped rural markets 2.More Flavor Options |
| Threats |
The threats in the SWOT Analysis of Cadbury's Perk are as mentioned: 1.Other branded and local chocolate manufacturers 2.Sweets as substitutes 3. Sweet Wafers |
| Cadbury's Perk Competition | |
| Competitors |
Below are the top 3 Cadbury's Perk competitors: 2.Rikwik 3.Wafers Local |
The brandguide table above concludes the Cadbury's Perk SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Perk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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