Cadbury's Perk SWOT Analysis
Cadbury's Perk is one of the leading brands in the food & beverages sector. Cadbury's Perk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury's Perk:
Quick Glance:
Cadbury's Perk Strengths
- Big brand name Cadburys
- Good advertising
- Difference Taste and Positioning
- Positioned as Wafer, a snack
Above are the strengths in the SWOT Analysis of Cadbury's Perk. The strengths of Cadbury's Perk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's Perk Weaknesses
- Food products have a limited shelf life
These were the weaknesses in the Cadbury's Perk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Cadbury's Perk Opportunities
- Untapped rural markets
- More Flavor Options
Above we covered the opportunities in Cadbury's Perk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's Perk Threats
- Other branded and local chocolate manufacturers
- Sweets as substitutes
- Sweet Wafers
The threats in the SWOT Analysis of Cadbury's Perk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cadbury's Perk SWOT analysis.
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About Cadbury's Perk
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cadbury's Perk Overview | |
|---|---|
| Parent Company |
Cadbury(Kraft) |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de |
| USP |
Chocolate covered wafer |
| Cadbury's Perk STP | |
| Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
A energy chocolate which can be had anywhere anytime |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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