Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Cadbury's Perk analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors. Cadbury's Perk is one of the leading brands in the food & beverages sector.
The article below lists the Cadbury's Perk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury's Perk SWOT Analysis:
For Cadbury's Perk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Cadbury's Perk Strengths
The strengths of Cadbury's Perk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury's Perk :
1. Big brand name Cadburys
2. Good advertising
3. Difference Taste and Positioning
4. Positioned as Wafer, a snack
Cadbury's Perk Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's Perk SWOT Analysis:
1. Food products have a limited shelf life
Cadbury's Perk Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's Perk SWOT Analysis:
1.Untapped rural markets
2.More Flavor Options
Cadbury's Perk Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:
1.Other branded and local chocolate manufacturers
2.Sweets as substitutes
3. Sweet Wafers
Cadbury's Perk Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cadbury's Perk:
Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de
Chocolate covered wafer
Cadbury's Perk STP
People looking to have a chocolate which is high in quality and moderately priced
All age groups Lower, middle and upper class people
A energy chocolate which can be had anywhere anytime
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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