Cadbury's Perk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Cadbury's Perk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cadbury's Perk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cadbury's Perk is one of the leading brands in the food & beverages sector.

The article below lists the Cadbury's Perk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury's Perk SWOT Analysis:

SWOT Analysis of Cadbury's Perk

For Cadbury's Perk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury's Perk Strengths

The strengths of Cadbury's Perk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury's Perk :

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Cadbury's Perk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's Perk SWOT Analysis:

1. Food products have a limited shelf life

Cadbury's Perk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's Perk SWOT Analysis:

1.Untapped rural markets

2.More Flavor Options

Cadbury's Perk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Cadbury's Perk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cadbury's Perk:

1.Nestle Kitkat


3.Wafers Local

Hence this concludes the Cadbury's Perk SWOT analysis.

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About Cadbury's Perk

Cadbury's Perk Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de


Chocolate covered wafer

Cadbury's Perk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


A energy chocolate which can be had anywhere anytime

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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