Cadbury's Perk SWOT Analysis, Competitors & USP

Perk

Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

Cadbury's Perk STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A energy chocolate which can be had anywhere anytime

Cadbury's Perk SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Perk. Strengths are:

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Weaknesses

Here are the weaknesses in the Cadbury's Perk SWOT Analysis:

1. Food products have a limited shelf life

Opportunities

Following are the Opportunities in Cadbury's Perk SWOT Analysis:

1.Untapped rural markets

2.More Flavor Options

Threats

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Cadbury's Perk Competition

Competitors

Below are the top 3 Cadbury's Perk competitors:

1.Nestle Kitkat

2.Rikwik

3.Wafers Local