Cadbury's Perk SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Cadbury's Perk is one of the leading brands in the food & beverages sector. Cadbury's Perk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury's Perk:

Cadbury's Perk Strengths

  1. Big brand name Cadburys
  2. Good advertising
  3. Difference Taste and Positioning
  4. Positioned as Wafer, a snack

Above are the strengths in the SWOT Analysis of Cadbury's Perk. The strengths of Cadbury's Perk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury's Perk Weaknesses

  1.  Food products have a limited shelf life

These were the weaknesses in the Cadbury's Perk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Cadbury's Perk Opportunities

  1. Untapped rural markets
  2. More Flavor Options

Above we covered the opportunities in Cadbury's Perk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury's Perk Threats

  1. Other branded and local chocolate manufacturers
  2. Sweets as substitutes
  3. Sweet Wafers

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury's Perk SWOT analysis.

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About Cadbury's Perk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury's Perk Overview
Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

Cadbury's Perk STP
Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people

Positioning

A energy chocolate which can be had anywhere anytime


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cadbury's Perk. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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