Cadbury's Perk SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11638

SWOT analysis of Cadbury's Perk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Perk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Perk to benchmark its business & performance as compared to the competitors and industry. Cadbury's Perk is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Perk competitors and elaborates Cadbury's Perk market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cadbury's Perk SWOT, Competitors, Marketing STP & Brand analysis Table
Cadbury's Perk Brand Analysis
Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

Cadbury's Perk STP
Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A energy chocolate which can be had anywhere anytime

Cadbury's Perk SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Perk. Strengths are:

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Weaknesses

Here are the weaknesses in the Cadbury's Perk SWOT Analysis:

1. Food products have a limited shelf life

Opportunities

Following are the Opportunities in Cadbury's Perk SWOT Analysis:

1.Untapped rural markets

2.More Flavor Options

Threats

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Cadbury's Perk Competition
Competitors

Below are the top 3 Cadbury's Perk competitors:

1.Nestle Kitkat

2.Rikwik

3.Wafers Local

The brandguide table above concludes the Cadbury's Perk SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Perk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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