Limca SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Limca SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Limca, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Limca is one of the leading brands in the food & beverages sector. The article below lists the Limca SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Limca Strengths

The strengths of Limca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Limca :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India

Limca Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Limca SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Read more about Limca

Limca Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Limca SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options

Limca Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Limca are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Read Similar SWOT analysis

Hence this concludes the Limca SWOT analysis.

Continue reading more about the brand/company.

About Limca

Limca Overview
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein

USP

No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP
Segmentation

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people

Positioning

Provider of Freshness


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Limca. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin