Limca SWOT Analysis
Limca is one of the leading brands in the food & beverages sector. Limca SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Limca:
Quick Glance:
Limca Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Brand Trust in India
Above are the strengths in the SWOT Analysis of Limca. The strengths of Limca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limca Weaknesses
- Aerated drinks not popular with health conscious people
These were the weaknesses in the Limca SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Limca Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
- Flavor Options
Above we covered the opportunities in Limca SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Limca Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Limca are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Limca SWOT analysis.
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About Limca
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Limca Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Lime n Lemoni; Doobo taazgi mein |
| USP |
No.1 Sparkling Drink in the Cloudy lemon Segment |
| Limca STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Provider of Freshness |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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