Limca SWOT Analysis
Limca SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Limca, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Limca is one of the leading brands in the food & beverages sector. The article below lists the Limca SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Limca Strengths
The strengths of Limca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Limca :
1.Excellent branding and advertising
2.Excellent distribution and availability
3.Brand Trust in India
Limca Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Limca SWOT Analysis:
1.Aerated drinks not popular with health conscious people
Read more about Limca
Limca Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Limca SWOT Analysis:
1.Leverage successful brand Coca Cola
2.Advertise more
3.Buy out competition
4.More Brand recognition
5.Flavor Options
Limca Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Limca are as mentioned:
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Read Similar SWOT analysis
Hence this concludes the Limca SWOT analysis.
Continue reading more about the brand/company.
About Limca
| Limca Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Lime n Lemoni; Doobo taazgi mein |
| USP |
No.1 Sparkling Drink in the Cloudy lemon Segment |
| Limca STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Provider of Freshness |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Limca. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
