Limca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Limca analyses the brand by its strengths, weaknesses, opportunities & threats. In Limca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Limca to benchmark its business & performance as compared to the competitors. Limca is one of the leading brands in the food & beverages sector.

The article below lists the Limca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Limca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Limca

Limca Overview
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein

USP

No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP
Segmentation

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people

Positioning

Provider of Freshness

SWOT Analysis of Limca

For Limca, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Limca SWOT Analysis:

Limca Strengths

The strengths of Limca looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Limca :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India

Limca Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Limca SWOT Analysis:

1.Aerated drinks not popular with health conscious people


Limca Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Limca SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options


Limca Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Limca are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Limca Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Limca:

1. Mirinda Lemon

2. Duke's lemonade

3. Nimbooz

4. Minute Maid Lemon

5. Local lemondade players


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Limca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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