Limca SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9374

SWOT analysis of Limca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Limca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Limca to benchmark its business & performance as compared to the competitors and industry. Limca is one of the leading brands in the food & beverages sector. The table below also lists the top Limca competitors and elaborates Limca market segmentation, target group, positioning & Unique Selling Proposition (USP).

Limca SWOT, Competitors, Marketing STP & Brand analysis Table
Limca Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein


No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Provider of Freshness

Limca SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Limca. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India


Here are the weaknesses in the Limca SWOT Analysis:

1.Aerated drinks not popular with health conscious people


Following are the Opportunities in Limca SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options


The threats in the SWOT Analysis of Limca are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Limca Competition

Below are the top 5 Limca competitors:

1. Mirinda Lemon

2. Duke's lemonade

3. Nimbooz

4. Minute Maid Lemon

5. Local lemondade players

The brandguide table above concludes the Limca SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Limca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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