Limca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Limca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Limca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Limca to benchmark its business & performance as compared to the competitors and industry. As of 2020, Limca is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Limca competitors and includes Limca target market, segmentation, positioning & Unique Selling Proposition (USP).

Limca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Limca Brand Analysis
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein

USP

No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP
Limca Segmentation

For all people seeking a soft drink for regular occasions, parties

Limca Target Market

All age groups Lower, middle and upper class people

Limca Positioning

Provider of Freshness

Limca SWOT Analysis
Limca Strengths

Below are the Strengths in the SWOT Analysis of Limca:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India

Limca Weaknesses

Here are the weaknesses in the Limca SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Limca Opportunities

Following are the Opportunities in Limca SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options

Limca Threats

The threats in the SWOT Analysis of Limca are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Limca Competition
Competitors

Below are the top 5 Limca competitors:

1. Mirinda Lemon

2. Duke's lemonade

3. Nimbooz

4. Minute Maid Lemon

5. Local lemondade players


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Limca. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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