Limca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Limca analyses the brand by its strengths, weaknesses, opportunities & threats. In Limca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Limca to benchmark its business & performance as compared to the competitors. Limca is one of the leading brands in the food & beverages sector.

The table below lists the Limca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Limca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Limca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Limca Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Lime n Lemoni; Doobo taazgi mein


No.1 Sparkling Drink in the Cloudy lemon Segment

Limca STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Provider of Freshness

SWOT Analysis of Limca
Limca Strengths

Below are the Strengths in the SWOT Analysis of Limca:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Brand Trust in India

Limca Weaknesses

Here are the weaknesses in the Limca SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Limca Opportunities

Following are the Opportunities in Limca SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Flavor Options

Limca Threats

The threats in the SWOT Analysis of Limca are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Limca Competition
Limca Competitors

Below are the top 5 competitors of Limca:

1. Mirinda Lemon

2. Duke's lemonade

3. Nimbooz

4. Minute Maid Lemon

5. Local lemondade players

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Limca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin