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Sun Chips SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 20, 2023Read time:

Here is a detailed SWOT analysis of Sun Chips covering strengths, weaknesses, opportunities and threats.

Sun Chips Strengths

  1. Presence of multigrain ingredient helps in marketing of the product as healthy
  2. Presence of permanent flavors as well as limited edition flavors catering to large audience
  3. Excellent distribution and availability across stores
  4. Good branding and visibility due to marketing through TVCs and print ads
  5. High quality product and attractive long-lasting packaging

Above are the strengths in the SWOT Analysis of Sun Chips. The strengths of Sun Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sun Chips Weaknesses

  1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians
  2. Limited global presence and availability compared to leading snack brands

These were the weaknesses in the Sun Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sun Chips Opportunities

  1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product
  2. Expanding into newer untapped emerging economies
  3. More variants can help enhance brand image

Above we covered the opportunities in Sun Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sun Chips Threats

  1. The growth of sales of SunChips might cause cannibalisation
  2. Increasing competition
  3. Changing snack food preferences of customers

The threats in the SWOT Analysis of Sun Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sun Chips SWOT analysis.

Read Similar SWOT analysis

About Sun Chips

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sun Chips Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you


Strong backing of Pepsi Co ensures good distribution

Sun Chips STP

Middle  age and Elderly population

Target Market

Baby boomer generation who are health conscious


Healthier option snack for people tired of potato snack

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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