Thums Up SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Thums Up analyses the brand by its strengths, weaknesses, opportunities & threats. In Thums Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors. Thums Up is one of the leading brands in the food & beverages sector.

The table below lists the Thums Up SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thums Up competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Thums Up SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Thums Up Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Taste the Thunder


Strong, fizzy taste

Thums Up STP

For all people especially men seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


Confident, mature and uniquely masculine attitude

SWOT Analysis of Thums Up
Thums Up Strengths

Below are the Strengths in the SWOT Analysis of Thums Up:

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Present across the globe
4. Strong brand backing of Coca Cola

Thums Up Weaknesses

Here are the weaknesses in the Thums Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Thums Up Opportunities

Following are the Opportunities in Thums Up SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Thums Up Threats

The threats in the SWOT Analysis of Thums Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Thums Up Competition
Thums Up Competitors

1. Pepsi

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thums Up. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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