Thums Up SWOT Analysis, Competitors, STP & USP
SWOT analysis of Thums Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thums Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors and industry. Thums Up is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thums Up competitors and includes Thums Up target market, segmentation, positioning & Unique Selling Proposition (USP).
| Thums Up Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Taste the Thunder |
| USP |
Strong, fizzy taste |
| Thums Up STP | |
| Thums Up Segmentation |
For all people especially men seeking a soft drink for regular occasions, parties |
| Thums Up Target Market |
All age groups Lower, middle and upper class people |
| Thums Up Positioning |
Confident, mature and uniquely masculine attitude |
| Thums Up SWOT Analysis | |
| Thums Up Strengths |
Below are the Strengths in the SWOT Analysis of Thums Up: 1.Excellent branding and advertising 2.Excellent distribution and availability |
| Thums Up Weaknesses |
Here are the weaknesses in the Thums Up SWOT Analysis: 1.Aerated drinks not popular with health conscious people |
| Thums Up Opportunities |
Following are the Opportunities in Thums Up SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Thums Up Threats |
The threats in the SWOT Analysis of Thums Up are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Thums Up Competition | |
| Competitors |
1. Pepsi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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