Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Thums Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thums Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors and industry. Thums Up is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thums Up competitors and includes Thums Up target market, segmentation, positioning & Unique Selling Proposition (USP).
For all people especially men seeking a soft drink for regular occasions, parties
Thums Up Target Market
All age groups Lower, middle and upper class people
Thums Up Positioning
Confident, mature and uniquely masculine attitude
Thums Up SWOT Analysis
Thums Up Strengths
Below are the Strengths in the SWOT Analysis of Thums Up:
1.Excellent branding and advertising
2.Excellent distribution and availability 3. Present across the globe 4. Strong brand backing of Coca Cola
Thums Up Weaknesses
Here are the weaknesses in the Thums Up SWOT Analysis:
1.Aerated drinks not popular with health conscious people
Thums Up Opportunities
Following are the Opportunities in Thums Up SWOT Analysis:
1.Leverage successful brand Coca Cola
3.Buy out competition
4.More Brand recognition
Thums Up Threats
The threats in the SWOT Analysis of Thums Up are as mentioned:
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Thums Up Competition
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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