SWOT analysis of Thums Up analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thums Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors and industry. Thums Up is one of the leading brands in the food & beverages sector. The table below also lists the top Thums Up competitors and elaborates Thums Up market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Thums Up Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Taste the Thunder |
| USP |
Strong, fizzy taste |
| Thums Up STP | |
| Segment |
For all people especially men seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
Confident, mature and uniquely masculine attitude |
| Thums Up SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Thums Up. Strengths are: 1.Excellent branding and advertising 2.Excellent distribution and availability |
| Weaknesses |
Here are the weaknesses in the Thums Up SWOT Analysis: 1.Aerated drinks not popular with health conscious people |
| Opportunities |
Following are the Opportunities in Thums Up SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Threats |
The threats in the SWOT Analysis of Thums Up are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Thums Up Competition | |
| Competitors |
1. Pepsi |
The brandguide table above concludes the Thums Up SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thums Up. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
