Published in Food & Beverages category by MBA Skool Team
Thums Up is one of the leading brands in the food & beverages sector. Thums Up SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Thums Up:
Above are the strengths in the SWOT Analysis of Thums Up. The strengths of Thums Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Thums Up Weaknesses
Aerated drinks not popular with health conscious people
These were the weaknesses in the Thums Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Thums Up Opportunities
Leverage successful brand Coca Cola
Buy out competition
More Brand recognition
Above we covered the opportunities in Thums Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Thums Up Threats
Threat from other aerated drinks competitors
Threat from substitutes like fruit juices
Boycott from health conscious people
The threats in the SWOT Analysis of Thums Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
For all people especially men seeking a soft drink for regular occasions, parties
All age groups Lower, middle and upper class people
Confident, mature and uniquely masculine attitude
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