Thums Up SWOT Analysis
Here is a detailed SWOT analysis of Thums Up covering strengths, weaknesses, opportunities and threats.
Thums Up Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Present across the globe
- Strong brand backing of Coca Cola
Above are the strengths in the SWOT Analysis of Thums Up. The strengths of Thums Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Thums Up Weaknesses
- Aerated drinks not popular with health conscious people
These were the weaknesses in the Thums Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Thums Up Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Thums Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Thums Up Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Thums Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Thums Up SWOT analysis.
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About Thums Up
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Thums Up Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Taste the Thunder |
| USP |
Strong, fizzy taste |
| Thums Up STP | |
| Segmentation |
For all people especially men seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Confident, mature and uniquely masculine attitude |
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