Thums Up SWOT Analysis, Competitors & USP
SWOT analysis of Thums Up analyses the brand by its strengths, weaknesses, opportunities & threats. In Thums Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors. Thums Up is one of the leading brands in the food & beverages sector.
The table below lists the Thums Up SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thums Up competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Thums Up Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Taste the Thunder |
| USP |
Strong, fizzy taste |
| Thums Up STP | |
| Segment |
For all people especially men seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
Confident, mature and uniquely masculine attitude |
| SWOT Analysis of Thums Up | |
| Thums Up Strengths |
Below are the Strengths in the SWOT Analysis of Thums Up: 1.Excellent branding and advertising 2.Excellent distribution and availability |
| Thums Up Weaknesses |
Here are the weaknesses in the Thums Up SWOT Analysis: 1.Aerated drinks not popular with health conscious people |
| Thums Up Opportunities |
Following are the Opportunities in Thums Up SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Thums Up Threats |
The threats in the SWOT Analysis of Thums Up are as mentioned: 1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people |
| Thums Up Competition | |
| Thums Up Competitors |
1. Pepsi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thums Up. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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