Thums Up SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Thums Up SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Thums Up, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thums Up to benchmark its business & performance as compared to the competitors, and make strategic improvements. Thums Up is one of the leading brands in the food & beverages sector.

The article below lists the Thums Up SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thums Up SWOT Analysis:

SWOT Analysis of Thums Up

For Thums Up, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Thums Up Strengths

The strengths of Thums Up looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thums Up :

1.Excellent branding and advertising

2.Excellent distribution and availability
3. Present across the globe
4. Strong brand backing of Coca Cola

Thums Up Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thums Up SWOT Analysis:

1.Aerated drinks not popular with health conscious people

Thums Up Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thums Up SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Thums Up Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thums Up are as mentioned:

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Hence this concludes the Thums Up SWOT analysis.

Continue reading more about the brand/company.

About Thums Up

Thums Up Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Taste the Thunder


Strong, fizzy taste

Thums Up STP

For all people especially men seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


Confident, mature and uniquely masculine attitude

Thums Up Competitors

1. Pepsi

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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