Thums Up SWOT Analysis
Thums Up is one of the leading brands in the food & beverages sector. Thums Up SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Thums Up:
Quick Glance:
Thums Up Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Present across the globe
- Strong brand backing of Coca Cola
Above are the strengths in the SWOT Analysis of Thums Up. The strengths of Thums Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Thums Up Weaknesses
- Aerated drinks not popular with health conscious people
These were the weaknesses in the Thums Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Thums Up Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Thums Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Thums Up Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Thums Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Thums Up SWOT analysis.
Continue reading more about the brand/company.
About Thums Up
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Thums Up Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Taste the Thunder |
| USP |
Strong, fizzy taste |
| Thums Up STP | |
| Segmentation |
For all people especially men seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Confident, mature and uniquely masculine attitude |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Thums Up. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
