SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors and industry. Maaza is one of the leading brands in the food & beverages sector. The table below also lists the top Maaza competitors and elaborates Maaza market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Maaza Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
| USP |
Mango flavored soft drink |
| Maaza STP | |
| Segment |
For all people seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
It is the mango lover's first choice |
| Maaza SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza. Strengths are: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Long trust and love from the target group |
| Weaknesses |
Here are the weaknesses in the Maaza SWOT Analysis: 1.People prefer fruit juices over Maaza |
| Opportunities |
Following are the Opportunities in Maaza SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Threats |
The threats in the SWOT Analysis of Maaza are as mentioned: 1.Threat from other drinks competitors 2.Threat from substitutes like fruit juices |
| Maaza Competition | |
| Competitors |
Below are the top 4 Maaza competitors: 1.Frooti 2.Slice 3.Mangola 4.Real Mango |
The brandguide table above concludes the Maaza SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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