Maaza SWOT Analysis, Competitors, STP & USP
SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors and industry. Maaza is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maaza competitors and includes Maaza target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maaza Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
| USP |
Mango flavored soft drink |
| Maaza STP | |
| Maaza Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Maaza Target Market |
All age groups Lower, middle and upper class people |
| Maaza Positioning |
It is the mango lover's first choice |
| Maaza SWOT Analysis | |
| Maaza Strengths |
Below are the Strengths in the SWOT Analysis of Maaza: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Long trust and love from the target group |
| Maaza Weaknesses |
Here are the weaknesses in the Maaza SWOT Analysis: 1.People prefer fruit juices over Maaza |
| Maaza Opportunities |
Following are the Opportunities in Maaza SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Maaza Threats |
The threats in the SWOT Analysis of Maaza are as mentioned: 1.Threat from other drinks competitors 2.Threat from substitutes like fruit juices |
| Maaza Competition | |
| Competitors |
Below are the top 4 Maaza competitors: 1.Frooti 2.Slice 3.Mangola 4.Real Mango |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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