Maaza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maaza is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maaza competitors and includes Maaza target market, segmentation, positioning & Unique Selling Proposition (USP).

Maaza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maaza Brand Analysis
Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao

USP

Mango flavored soft drink

Maaza STP
Maaza Segmentation

For all people seeking a soft drink for regular occasions, parties

Maaza Target Market

All age groups Lower, middle and upper class people

Maaza Positioning

It is the mango lover's first choice

Maaza SWOT Analysis
Maaza Strengths

Below are the Strengths in the SWOT Analysis of Maaza:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group

Maaza Weaknesses

Here are the weaknesses in the Maaza SWOT Analysis:

1.People prefer fruit juices over Maaza

Maaza Opportunities

Following are the Opportunities in Maaza SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Maaza Threats

The threats in the SWOT Analysis of Maaza are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competition
Competitors

Below are the top 4 Maaza competitors:

1.Frooti

2.Slice

3.Mangola

4.Real Mango


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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