SWOT Analysis of Maaza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Maaza |
|
|
Parent Company |
Coca Cola |
|
Category |
Beverage |
|
Sector |
|
|
Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
|
USP |
Mango flavored soft drink |
|
Maaza STP |
|
|
Segment |
For all people seeking a soft drink for regular occasions, parties |
|
Target Group |
All age groups Lower, middle and upper class people |
|
Positioning |
It is the mango lover's first choice |
|
Maaza SWOT Analysis |
|
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza : 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Long trust and love from the target group |
|
Weaknesses |
1.People prefer fruit juices over Maaza |
|
Opportunities |
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
|
Threats |
1.Threat from other drinks competitors 2.Threat from substitutes like fruit juices |
|
Maaza Competition |
|
|
Competitors |
Below are the 4 main Maaza competitors : 1.Frooti 2.Slice 3.Mangola 4.Real Mango |
The brandguide table above concludes the Maaza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
