Maaza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11957

SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors and industry. Maaza is one of the leading brands in the food & beverages sector. The table below also lists the top Maaza competitors and elaborates Maaza market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maaza SWOT, Competitors, Marketing STP & Brand analysis Table
Maaza Brand Analysis
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao


Mango flavored soft drink

Maaza STP

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


It is the mango lover's first choice

Maaza SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group


Here are the weaknesses in the Maaza SWOT Analysis:

1.People prefer fruit juices over Maaza


Following are the Opportunities in Maaza SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Maaza are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competition

Below are the top 4 Maaza competitors:




4.Real Mango

The brandguide table above concludes the Maaza SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: