Maaza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9274
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SWOT Analysis of Maaza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maaza

Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao

USP

Mango flavored soft drink

Maaza STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

It is the mango lover's first choice

Maaza SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group

Weaknesses

1.People prefer fruit juices over Maaza

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competition

Competitors

Below are the 4 main Maaza competitors :

1.Frooti

2.Slice

3.Mangola

4.Real Mango


The brandguide table above concludes the Maaza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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