Maaza SWOT Analysis, Competitors & USP

Maaza

Parent Company

Coca Cola

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao

USP

Mango flavored soft drink

Maaza STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

It is the mango lover's first choice

Maaza SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group

Weaknesses

Here are the weaknesses in the Maaza SWOT Analysis:

1.People prefer fruit juices over Maaza

Opportunities

Following are the Opportunities in Maaza SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

The threats in the SWOT Analysis of Maaza are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competition

Competitors

Below are the top 4 Maaza competitors:

1.Frooti

2.Slice

3.Mangola

4.Real Mango