Maaza SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10762

SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. Maaza is one of the leading brands in the food & beverages sector. The table below also lists the top Maaza competitors and elaborates Maaza segmentation, targeting, positioning & USP.


Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Maaza lao Aam ki Pyaas bujhao


Mango flavored soft drink

Maaza STP


For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people


It is the mango lover's first choice

Maaza SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maaza. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group


Here are the weaknesses in the Maaza SWOT Analysis:

1.People prefer fruit juices over Maaza


Following are the Opportunities in Maaza SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition


The threats in the SWOT Analysis of Maaza are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competition


Below are the top 4 Maaza competitors:




4.Real Mango

The brandguide table above concludes the Maaza SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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