SWOT analysis of Maaza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maaza is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maaza competitors and includes Maaza target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maaza Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
| USP |
Mango flavored soft drink |
| Maaza STP | |
| Maaza Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Maaza Target Market |
All age groups Lower, middle and upper class people |
| Maaza Positioning |
It is the mango lover's first choice |
| Maaza SWOT Analysis | |
| Maaza Strengths |
Below are the Strengths in the SWOT Analysis of Maaza: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Long trust and love from the target group |
| Maaza Weaknesses |
Here are the weaknesses in the Maaza SWOT Analysis: 1.People prefer fruit juices over Maaza |
| Maaza Opportunities |
Following are the Opportunities in Maaza SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Maaza Threats |
The threats in the SWOT Analysis of Maaza are as mentioned: 1.Threat from other drinks competitors 2.Threat from substitutes like fruit juices |
| Maaza Competition | |
| Competitors |
Below are the top 4 Maaza competitors: 1.Frooti 2.Slice 3.Mangola 4.Real Mango |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maaza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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