Maaza SWOT Analysis, Competitors & USP

Maaza SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Maaza, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors, and make strategic improvements. Maaza is one of the leading brands in the food & beverages sector.

The article below lists the Maaza SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Maaza SWOT Analysis:

SWOT Analysis of Maaza

For Maaza, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Maaza Strengths

The strengths of Maaza looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Maaza :

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Long trust and love from the target group

Maaza Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Maaza SWOT Analysis:

1.People prefer fruit juices over Maaza

Maaza Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Maaza SWOT Analysis:

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Maaza Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Maaza are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Maaza Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Maaza:

1.Frooti

2.Slice

3.Mangola

4.Real Mango

Hence this concludes the Maaza SWOT analysis.

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About Maaza

Maaza Overview
Parent Company	Coca Cola
Category	Beverage
Sector	Food & Beverages
Tagline/ Slogan	Maaza lao Aam ki Pyaas bujhao
USP	Mango flavored soft drink
Maaza STP
Segmentation	For all people seeking a soft drink for regular occasions, parties
Target Market	All age groups Lower, middle and upper class people
Positioning	It is the mango lover's first choice

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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