Maaza SWOT Analysis, Competitors & USP
SWOT analysis of Maaza analyses the brand by its strengths, weaknesses, opportunities & threats. In Maaza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maaza to benchmark its business & performance as compared to the competitors. Maaza is one of the leading brands in the food & beverages sector.
The table below lists the Maaza SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maaza competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Maaza Brand Analysis | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
| USP |
Mango flavored soft drink |
| Maaza STP | |
| Segment |
For all people seeking a soft drink for regular occasions, parties |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
It is the mango lover's first choice |
| SWOT Analysis of Maaza | |
| Maaza Strengths |
Below are the Strengths in the SWOT Analysis of Maaza: 1.Excellent branding and advertising 2.Excellent distribution and availability 3.Long trust and love from the target group |
| Maaza Weaknesses |
Here are the weaknesses in the Maaza SWOT Analysis: 1.People prefer fruit juices over Maaza |
| Maaza Opportunities |
Following are the Opportunities in Maaza SWOT Analysis: 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition 4.More Brand recognition |
| Maaza Threats |
The threats in the SWOT Analysis of Maaza are as mentioned: 1.Threat from other drinks competitors 2.Threat from substitutes like fruit juices |
| Maaza Competition | |
| Maaza Competitors |
Below are the top 4 competitors of Maaza: 1.Frooti 2.Slice 3.Mangola 4.Real Mango |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maaza. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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