Bru coffee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 15415
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SWOT Analysis of Bru coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bru

Parent Company

HUL

Category

Coffee

Sector

Food & Beverages

Tagline/ Slogan

Bru se hoti hain khushiyaan shuru

USP

India’s largest coffee brand

Bru coffee STP

Segment

People looking to make coffee instantly

Target Group

All people in the upper and middle class

Positioning

Coffee that makes special moments of genuine warmth and happiness

Bru coffee SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bru coffee :

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1. Coffee as a category still nascent in many countries like India

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Health conscious people avoiding coffee

Bru coffee Competition

Competitors

1.Nescafe


The brandguide table above concludes the Bru coffee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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