SWOT analysis of Bru coffee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bru coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bru coffee to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bru coffee is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bru coffee competitors and includes Bru coffee target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bru coffee Brand Analysis | |
|---|---|
| Parent Company |
HUL |
| Category |
Coffee |
| Sector | |
| Tagline/ Slogan |
Bru se hoti hain khushiyaan shuru |
| USP |
India’s largest coffee brand |
| Bru coffee STP | |
| Bru coffee Segmentation |
People looking to make coffee instantly |
| Bru coffee Target Market |
All people in the upper and middle class |
| Bru coffee Positioning |
Coffee that makes special moments of genuine warmth and happiness |
| Bru coffee SWOT Analysis | |
| Bru coffee Strengths |
Below are the Strengths in the SWOT Analysis of Bru coffee: 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability 4.Lots of flavors and varieties available |
| Bru coffee Weaknesses |
Here are the weaknesses in the Bru coffee SWOT Analysis: 1. Coffee as a category still nascent in many countries like India |
| Bru coffee Opportunities |
Following are the Opportunities in Bru coffee SWOT Analysis: 1. Tie-ups with corporates 2.Cheaper packets for rural areas |
| Bru coffee Threats |
The threats in the SWOT Analysis of Bru coffee are as mentioned: 1.Health conscious people avoiding coffee |
| Bru coffee Competition | |
| Competitors |
1.Nescafe |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bru coffee. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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