Bru coffee SWOT Analysis, Competitors & USP
Bru coffee SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bru coffee, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bru coffee to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bru coffee is one of the leading brands in the food & beverages sector.
The article below lists the Bru coffee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bru coffee SWOT Analysis:
In this article:
SWOT Analysis of Bru coffee
For Bru coffee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Bru coffee Strengths
The strengths of Bru coffee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bru coffee :
1. Strong brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
4.Lots of flavors and varieties available
Bru coffee Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bru coffee SWOT Analysis:
1. Coffee as a category still nascent in many countries like India
Bru coffee Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bru coffee SWOT Analysis:
1. Tie-ups with corporates
2.Cheaper packets for rural areas
Bru coffee Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bru coffee are as mentioned:
1.Health conscious people avoiding coffee
Hence this concludes the Bru coffee SWOT analysis.
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About Bru coffee
| Bru coffee Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Coffee |
| Sector | |
| Tagline/ Slogan |
Bru se hoti hain khushiyaan shuru |
| USP |
India’s largest coffee brand |
| Bru coffee STP | |
| Segmentation |
People looking to make coffee instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
Coffee that makes special moments of genuine warmth and happiness |
1.Nescafe
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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