SWOT Analysis of Bru coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bru |
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Parent Company |
HUL |
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Category |
Coffee |
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Sector |
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Tagline/ Slogan |
Bru se hoti hain khushiyaan shuru |
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USP |
India’s largest coffee brand |
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Bru coffee STP |
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Segment |
People looking to make coffee instantly |
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Target Group |
All people in the upper and middle class |
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Positioning |
Coffee that makes special moments of genuine warmth and happiness |
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Bru coffee SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bru coffee : 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability 4.Lots of flavors and varieties available |
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Weaknesses |
1. Coffee as a category still nascent in many countries like India |
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Opportunities |
1. Tie-ups with corporates 2.Cheaper packets for rural areas |
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Threats |
1.Health conscious people avoiding coffee |
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Bru coffee Competition |
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Competitors |
1.Nescafe |
The brandguide table above concludes the Bru coffee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Bru coffee. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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