Bru coffee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 17209

SWOT analysis of Bru coffee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bru coffee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bru coffee to benchmark its business & performance as compared to the competitors and industry. Bru coffee is one of the leading brands in the food & beverages sector. The table below also lists the top Bru coffee competitors and elaborates Bru coffee market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bru coffee SWOT, Competitors, Marketing STP & Brand analysis Table
Bru coffee Brand Analysis
Parent Company

HUL

Category

Coffee

Sector

Food & Beverages

Tagline/ Slogan

Bru se hoti hain khushiyaan shuru

USP

India’s largest coffee brand

Bru coffee STP
Segment

People looking to make coffee instantly

Target Group

All people in the upper and middle class

Positioning

Coffee that makes special moments of genuine warmth and happiness

Bru coffee SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bru coffee. Strengths are:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

Here are the weaknesses in the Bru coffee SWOT Analysis:

1. Coffee as a category still nascent in many countries like India

Opportunities

Following are the Opportunities in Bru coffee SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

The threats in the SWOT Analysis of Bru coffee are as mentioned:

1.Health conscious people avoiding coffee

Bru coffee Competition
Competitors

1.Nescafe

The brandguide table above concludes the Bru coffee SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bru coffee. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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