Bru coffee SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Bru coffee is one of the leading brands in the food & beverages sector. Bru coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bru coffee:

Bru coffee Strengths

  1. Strong brand name
  2. Excellent advertising and visibility
  3. Good product distribution and availability
  4. Lots of flavors and varieties available

Above are the strengths in the SWOT Analysis of Bru coffee. The strengths of Bru coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bru coffee Weaknesses

  1. Coffee as a category still nascent in many countries like India

These were the weaknesses in the Bru coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Bru coffee

    Bru coffee Opportunities

    1. Tie-ups with corporates
    2. Cheaper packets for rural areas

    Above we covered the opportunities in Bru coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    Bru coffee Threats

    1. Health conscious people avoiding coffee

    The threats in the SWOT Analysis of Bru coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Read Similar SWOT analysis

    Hence this concludes the Bru coffee SWOT analysis.

    Continue reading more about the brand/company.

    About Bru coffee

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Bru coffee Overview
    Parent Company





    Food & Beverages

    Tagline/ Slogan

    Bru se hoti hain khushiyaan shuru


    India’s largest coffee brand

    Bru coffee STP

    People looking to make coffee instantly

    Target Market

    All people in the upper and middle class


    Coffee that makes special moments of genuine warmth and happiness

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

    Browse marketing analysis of more brands and companies similar to Bru coffee. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

    Continue Reading:

    The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
    Edit the brand or add a new one to SWOT Analysis section : Contribute

    Share this Page on:
    Facebook ShareTweetShare on Linkedin