Bru coffee SWOT Analysis
Bru coffee is one of the leading brands in the food & beverages sector. Bru coffee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bru coffee:
Quick Glance:
Bru coffee Strengths
- Strong brand name
- Excellent advertising and visibility
- Good product distribution and availability
- Lots of flavors and varieties available
Above are the strengths in the SWOT Analysis of Bru coffee. The strengths of Bru coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bru coffee Weaknesses
- Coffee as a category still nascent in many countries like India
These were the weaknesses in the Bru coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bru coffee Opportunities
- Tie-ups with corporates
- Cheaper packets for rural areas
Above we covered the opportunities in Bru coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bru coffee Threats
- Health conscious people avoiding coffee
The threats in the SWOT Analysis of Bru coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bru coffee SWOT analysis.
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About Bru coffee
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bru coffee Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Coffee |
| Sector | |
| Tagline/ Slogan |
Bru se hoti hain khushiyaan shuru |
| USP |
India’s largest coffee brand |
| Bru coffee STP | |
| Segmentation |
People looking to make coffee instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
Coffee that makes special moments of genuine warmth and happiness |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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