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Bru Coffee SWOT Analysis

Here is a detailed SWOT analysis of Bru Coffee covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Bru Coffee Strengths

  1. Strong brand name
  2. Excellent advertising and visibility
  3. Good product distribution and availability
  4. Lots of flavors and varieties available

Above are the strengths in the SWOT Analysis of Bru Coffee. The strengths of Bru Coffee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bru Coffee Weaknesses

  1. Coffee as a category still nascent in many countries like India

These were the weaknesses in the Bru Coffee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bru Coffee Opportunities

  1. Tie-ups with corporates
  2. Cheaper packets for rural areas

Above we covered the opportunities in Bru Coffee SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bru Coffee Threats

  1. Health conscious people avoiding coffee

The threats in the SWOT Analysis of Bru Coffee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bru Coffee SWOT analysis.

About Bru Coffee

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bru Coffee Overview
Parent Company

HUL
Category

Coffee
Sector

Food & Beverages
Tagline/ Slogan

Bru se hoti hain khushiyaan shuru
USP

India’s largest coffee brand
Bru Coffee STP
Segmentation

People looking to make coffee instantly
Target Market

All people in the upper and middle class
Positioning

Coffee that makes special moments of genuine warmth and happiness


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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