Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Kissan Jam analyses the brand by its strengths, weaknesses, opportunities & threats. In Kissan Jam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kissan Jam to benchmark its business & performance as compared to the competitors. Kissan Jam is one of the leading brands in the food & beverages sector.
The table below lists the Kissan Jam SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Jam competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Kissan Jam:
1. Strong brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
4.Lots of flavors and varieties available
Kissan Jam Weaknesses
Here are the weaknesses in the Kissan Jam SWOT Analysis:
1.Food products have a limited shelf life
Kissan Jam Opportunities
Following are the Opportunities in Kissan Jam SWOT Analysis:
1. Tie-ups with corporates
2.Cheaper packets for rural areas
Kissan Jam Threats
The threats in the SWOT Analysis of Kissan Jam are as mentioned:
1.Health conscious people avoiding sweet
Kissan Jam Competition
Kissan Jam Competitors
Below are the top 3 competitors of Kissan Jam:
1. Mala Jam
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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