Kissan Jam SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Kissan Jam analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kissan Jam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Jam to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kissan Jam is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kissan Jam competitors and includes Kissan Jam target market, segmentation, positioning & Unique Selling Proposition (USP).

Kissan Jam SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kissan Jam Brand Analysis
Parent Company

HUL

Category

Food Product

Sector

Food & Beverages

Tagline/ Slogan

Jamilicious

USP

Most popular jam brand

Kissan Jam STP
Kissan Jam Segmentation

People wanting to have a sweet breakfast

Kissan Jam Target Market

All people in the upper and middle class

Kissan Jam Positioning

Makes food interesting

Kissan Jam SWOT Analysis
Kissan Jam Strengths

Below are the Strengths in the SWOT Analysis of Kissan Jam:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Kissan Jam Weaknesses

Here are the weaknesses in the Kissan Jam SWOT Analysis:

1.Food products have a limited shelf life

Kissan Jam Opportunities

Following are the Opportunities in Kissan Jam SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Jam Threats

The threats in the SWOT Analysis of Kissan Jam are as mentioned:

1.Health conscious people avoiding sweet

2.Honey

Kissan Jam Competition
Competitors

Below are the top 3 Kissan Jam competitors:

1. Mala Jam

2.Mapro Jam

3.Druk Jam


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kissan Jam. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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