Kissan Jam SWOT Analysis, Competitors & USP

Kissan Jam SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kissan Jam, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kissan Jam to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kissan Jam is one of the leading brands in the food & beverages sector.

The article below lists the Kissan Jam SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kissan Jam SWOT Analysis:

SWOT Analysis of Kissan Jam

For Kissan Jam, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kissan Jam Strengths

The strengths of Kissan Jam looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kissan Jam :

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Kissan Jam Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kissan Jam SWOT Analysis:

1.Food products have a limited shelf life

Kissan Jam Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kissan Jam SWOT Analysis:

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Kissan Jam Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kissan Jam are as mentioned:

1.Health conscious people avoiding sweet

2.Honey

Kissan Jam Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kissan Jam:

1. Mala Jam

2.Mapro Jam

3.Druk Jam

Hence this concludes the Kissan Jam SWOT analysis.

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About Kissan Jam

Kissan Jam Overview
Parent Company	HUL
Category	Food Product
Sector	Food & Beverages
Tagline/ Slogan	Jamilicious
USP	Most popular jam brand
Kissan Jam STP
Segmentation	People wanting to have a sweet breakfast
Target Market	All people in the upper and middle class
Positioning	Makes food interesting

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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