SWOT Analysis of Kissan Jam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kissan Jam |
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Parent Company |
HUL |
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Category |
Food Product |
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Sector |
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Tagline/ Slogan |
Jamilicious |
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USP |
Most popular jam brand |
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Kissan Jam STP |
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Segment |
People wanting to have a sweet breakfast |
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Target Group |
All people in the upper and middle class |
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Positioning |
Makes food interesting |
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Kissan Jam SWOT Analysis |
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Strengths |
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability 4.Lots of flavors and varieties available |
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Weaknesses |
1.Food products have a limited shelf life |
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Opportunities |
1. Tie-ups with corporates 2.Cheaper packets for rural areas |
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Threats |
1.Health conscious people avoiding sweet 2.Honey |
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Kissan Jam Competition |
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Competitors |
1. Mala Jam 2.Mapro Jam 3.Druk Jam |
The brandguide table above concludes the Kissan Jam SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kissan Jam. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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