Kissan Jam SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14906

SWOT Analysis of Kissan Jam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Jam

Parent Company



Food Product


Food & Beverages

Tagline/ Slogan



Most popular jam brand

Kissan Jam STP


People wanting to have a sweet breakfast

Target Group

All people in the upper and middle class


Makes food interesting

Kissan Jam SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kissan Jam. Strengths are:

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available


Here are the weaknesses of Kissan Jam :

1.Food products have a limited shelf life


Following are the Opportunities of Kissan Jam :

1. Tie-ups with corporates

2.Cheaper packets for rural areas


The threats of Kissan Jam are as mentioned :

1.Health conscious people avoiding sweet


Kissan Jam Competition


Below are the 3 main Kissan Jam competitors :

1. Mala Jam

2.Mapro Jam

3.Druk Jam

The brandguide table above concludes the Kissan Jam SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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