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Kissan Jam SWOT Analysis

Here is a detailed SWOT analysis of Kissan Jam covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Kissan Jam Strengths

  1. Strong brand name
  2. Excellent advertising and visibility
  3. Good product distribution and availability
  4. Lots of flavors and varieties available

Above are the strengths in the SWOT Analysis of Kissan Jam. The strengths of Kissan Jam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kissan Jam Weaknesses

  1. Food products have a limited shelf life

These were the weaknesses in the Kissan Jam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kissan Jam Opportunities

  1. Tie-ups with corporates
  2. Cheaper packets for rural areas

Above we covered the opportunities in Kissan Jam SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kissan Jam Threats

  1. Health conscious people avoiding sweet
  2. Honey

The threats in the SWOT Analysis of Kissan Jam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kissan Jam SWOT analysis.

About Kissan Jam

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kissan Jam Overview
Parent Company

HUL
Category

Food Product
Sector

Food & Beverages
Tagline/ Slogan

Jamilicious
USP

Most popular jam brand
Kissan Jam STP
Segmentation

People wanting to have a sweet breakfast
Target Market

All people in the upper and middle class
Positioning

Makes food interesting


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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