Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Lipton Tea analyses the brand by its strengths, weaknesses, opportunities & threats. In Lipton Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lipton Tea to benchmark its business & performance as compared to the competitors. Lipton Tea is one of the leading brands in the food & beverages sector.
The table below lists the Lipton Tea SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lipton Tea competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything
Lipton is the No.1 tea band in the world
Lipton Tea STP
People looking to make tea instantly
All people in the upper and middle class
Healthy tea brand
SWOT Analysis of Lipton Tea
Lipton Tea Strengths
Below are the Strengths in the SWOT Analysis of Lipton Tea:
1.Rich taste and flavor
4.Good advertising/ brand visibility
Lipton Tea Weaknesses
Here are the weaknesses in the Lipton Tea SWOT Analysis:
1. Affected by moisture/storage problem
Lipton Tea Opportunities
Following are the Opportunities in Lipton Tea SWOT Analysis:
1.Corporate tie-ups/ hotel tie-ups
2.Cheaper packets for rural areas
Lipton Tea Threats
The threats in the SWOT Analysis of Lipton Tea are as mentioned:
1.Competing tea brands
2.Preference for people having coffee or other beverages
Lipton Tea Competition
Lipton Tea Competitors
Below are the top 2 competitors of Lipton Tea:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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