Lipton Tea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lipton Tea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lipton Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lipton Tea to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lipton Tea is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lipton Tea competitors and includes Lipton Tea target market, segmentation, positioning & Unique Selling Proposition (USP).

Lipton Tea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lipton Tea Brand Analysis
Parent Company

HUL

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything

USP

Lipton is the No.1 tea band in the world

Lipton Tea STP
Lipton Tea Segmentation

People looking to make tea instantly

Lipton Tea Target Market

All people in the upper and middle class

Lipton Tea Positioning

Healthy tea brand

Lipton Tea SWOT Analysis
Lipton Tea Strengths

Below are the Strengths in the SWOT Analysis of Lipton Tea:

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Lipton Tea Weaknesses

Here are the weaknesses in the Lipton Tea SWOT Analysis:

1. Affected by moisture/storage problem

Lipton Tea Opportunities

Following are the Opportunities in Lipton Tea SWOT Analysis:

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Lipton Tea Threats

The threats in the SWOT Analysis of Lipton Tea are as mentioned:

1.Competing tea brands

2.Preference for people having coffee or other beverages

Lipton Tea Competition
Competitors

Below are the top 2 Lipton Tea competitors:

1.Society Tea

2.Tetley Tea


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lipton Tea. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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