SWOT Analysis of Lipton Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lipton Tea |
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Parent Company |
HUL |
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Category |
Beverage |
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Sector |
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Tagline/ Slogan |
Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything |
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USP |
Lipton is the No.1 tea band in the world |
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Lipton Tea STP |
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Segment |
People looking to make tea instantly |
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Target Group |
All people in the upper and middle class |
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Positioning |
Healthy tea brand |
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Lipton Tea SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lipton Tea : 1.Rich taste and flavor 2.Unique aroma 3.Good packaging 4.Good advertising/ brand visibility |
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Weaknesses |
1. Affected by moisture/storage problem |
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Opportunities |
1.Corporate tie-ups/ hotel tie-ups 2.Cheaper packets for rural areas |
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Threats |
1.Competing tea brands 2.Preference for people having coffee or other beverages |
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Lipton Tea Competition |
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Competitors |
Below are the 2 main Lipton Tea competitors : 1.Society Tea 2.Tetley Tea |
The brandguide table above concludes the Lipton Tea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Lipton Tea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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