Lipton SWOT Analysis
Lipton is one of the leading brands in the food & beverages sector. Lipton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lipton:
Quick Glance:
Lipton Strengths
- Rich taste and flavor
- Unique aroma
- Good packaging
- Good advertising/ brand visibility
- One of the most established names in tea beverages in the world
Above are the strengths in the SWOT Analysis of Lipton. The strengths of Lipton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lipton Weaknesses
- Affected by moisture/storage problem
- Health cautious people are reducing tea/coffee consumption
These were the weaknesses in the Lipton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Lipton Opportunities
- Corporate tie-ups/ hotel tie-ups
- Cheaper packets for rural areas
Above we covered the opportunities in Lipton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lipton Threats
- Competing tea brands
- Preference for people having coffee or other beverages
The threats in the SWOT Analysis of Lipton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lipton SWOT analysis.
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About Lipton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lipton Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything |
| USP |
Lipton is the No.1 tea band in the world |
| Lipton STP | |
| Segmentation |
People looking to make tea instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
Healthy tea brand |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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