Published in Food & Beverages category by MBA Skool Team
Lipton is one of the leading brands in the food & beverages sector. Lipton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lipton:
One of the most established names in tea beverages in the world
Above are the strengths in the SWOT Analysis of Lipton. The strengths of Lipton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Affected by moisture/storage problem
Health cautious people are reducing tea/coffee consumption
These were the weaknesses in the Lipton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything
Lipton is the No.1 tea band in the world
People looking to make tea instantly
All people in the upper and middle class
Healthy tea brand
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