Lipton Tea SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 26889

SWOT Analysis of Lipton Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lipton Tea

Parent Company





Food & Beverages

Tagline/ Slogan

Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything


Lipton is the No.1 tea band in the world

Lipton Tea STP


People looking to make tea instantly

Target Group

All people in the upper and middle class


Healthy tea brand

Lipton Tea SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lipton Tea :

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility


1. Affected by moisture/storage problem


1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas


1.Competing tea brands

2.Preference for people having coffee or other beverages

Lipton Tea Competition


Below are the 2 main Lipton Tea competitors :

1.Society Tea

2.Tetley Tea

The brandguide table above concludes the Lipton Tea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Lipton Tea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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