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Lipton SWOT Analysis

Here is a detailed SWOT analysis of Lipton covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Lipton Strengths

  1. Rich taste and flavor
  2. Unique aroma
  3. Good packaging
  4. Good advertising/ brand visibility
  5. One of the most established names in tea beverages in the world

Above are the strengths in the SWOT Analysis of Lipton. The strengths of Lipton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lipton Weaknesses

  1. Affected by moisture/storage problem
  2. Health cautious people are reducing tea/coffee consumption

These were the weaknesses in the Lipton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lipton Opportunities

  1. Corporate tie-ups/ hotel tie-ups
  2. Cheaper packets for rural areas

Above we covered the opportunities in Lipton SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lipton Threats

  1. Competing tea brands
  2. Preference for people having coffee or other beverages

The threats in the SWOT Analysis of Lipton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lipton SWOT analysis.

About Lipton

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lipton Overview
Parent Company

HUL
Category

Beverage
Sector

Food & Beverages
Tagline/ Slogan

Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything
USP

Lipton is the No.1 tea band in the world
Lipton STP
Segmentation

People looking to make tea instantly
Target Market

All people in the upper and middle class
Positioning

Healthy tea brand


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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