Everyday Dairy Whitener SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4592
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SWOT analysis of Everyday Dairy Whitener analyses the brand/company with its strengths, weaknesses, opportunities & threats. Everyday Dairy Whitener is one of the leading brands in the food & beverages sector. The table below also lists the top Everyday Dairy Whitener competitors and elaborates Everyday Dairy Whitener segmentation, targeting, positioning & USP.

Everyday Dairy Whitener

Parent Company

Nestle

Category

Food product

Sector

Food & Beverages

Tagline/ Slogan

Tum mei hai kuch khaas ;Good Food Good Life

USP

White sweet milk powder

Everyday Dairy Whitener STP

Segment

People seeking artificial powdered milk

Target Group

Middle and old aged people in middle and upper class

Positioning

Replacement of milk

Everyday Dairy Whitener SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Everyday Dairy Whitener. Strengths are:

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Innovative and unique product

Weaknesses

Here are the weaknesses in the Everyday Dairy Whitener SWOT Analysis:

1. Not good for diabetic patients

2.Food products have a limited shelf life

Opportunities

Following are the Opportunities in Everyday Dairy Whitener SWOT Analysis:

1.Tieups with corporate/hotels

2.Different flavors

Threats

The threats in the SWOT Analysis of Everyday Dairy Whitener are as mentioned:

1.Threat from pure milk

2.Substitute milk sweeteners

3.Local sweet dish makers

Everyday Dairy Whitener Competition

Competitors

1. Amulya dairy whitener

The brandguide table above concludes the Everyday Dairy Whitener SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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