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Jumbo King SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 15, 2024Read time:

Here is a detailed SWOT analysis of Jumbo King covering strengths, weaknesses, opportunities and threats.

Jumbo King Strengths

  1. Strong brand recall
  2. Strong presence in Mumbai and few other cities
  3. Combos (pepsi + vadapav)- a very popular offering
  4. Variety in offerings - Around 9 types of VadaPav
  5. Easily available at an affordable price and high hygiene

Above are the strengths in the SWOT Analysis of Jumbo King. The strengths of Jumbo King looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jumbo King Weaknesses

  1. Present only in Mumbai, and doesn’t have a pan-India presence
  2. Strong competition from other local food joints

These were the weaknesses in the Jumbo King SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jumbo King Opportunities

  1. Increase its network by opening outlets throughout the country
  2. Diversify into other Indian fast foods
  3. Open a chain of Jumbo King restaurants

Above we covered the opportunities in Jumbo King SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jumbo King Threats

  1. High level of competition
  2. Inflation causing increase in the price of raw materials
  3. Health consciousness amongst people

The threats in the SWOT Analysis of Jumbo King are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jumbo King SWOT analysis.

About Jumbo King

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jumbo King

Parent Company

Jumbo King


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

India’s Largest Selling VadaPav


Clean and hygienic branded vadapav

Jumbo King STP

Anyone who needs a fast snack, on the move.

Target Market

Lower and middle income group people in Mumbai (mainly students and working class)


As a hygienic and easily available fast food.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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