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Oporto SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 17, 2023Read time:

Here is a detailed SWOT analysis of Oporto covering strengths, weaknesses, opportunities and threats.

Oporto Strengths

  1. Wide presence: More than 600 stores across the network, Franchise policy
  2. Large customer base: Satisfies over 13 million people a year
  3. Effective marketing strategy for healthy fast foods, such as “Fresh not frozen, grilled not fried”
  4. Global standard for meal quality, controlled by local franchise
  5. Standardized operations which lead to quick processing and serving time for recipes

Above are the strengths in the SWOT Analysis of Oporto. The strengths of Oporto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oporto Weaknesses

  1. Limited product innovation, little or no change in menu over long periods
  2. High employee turnover which result in high money spend on training
  3. Yet to capitalize the trends towards organic foods.

These were the weaknesses in the Oporto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oporto Opportunities

  1. Potential to become a prominent global brand
  2. Can target growing markets like India
  3. Updating its restaurant and bringing in innovation in food items according to local palates

Above we covered the opportunities in Oporto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oporto Threats

  1. Increasing wage rates affects menu prices
  2. International exchange rates can hamper its overseas operations
  3. Health trend away from fast foods can result in decreased sales

The threats in the SWOT Analysis of Oporto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oporto SWOT analysis.

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About Oporto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oporto Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Just Gotta Go. Oporto


Portuguese Style Chicken

Oporto STP

Food franchise specializing in Portuguese chicken

Target Market

High income youngsters with busy lifestyle


Healthy fast food chain


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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