Published in Food & Beverages category by MBA Skool Team
Crush Orange is one of the leading brands in the food & beverages sector. Crush Orange SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Crush Orange:
Strong distribution network through franchisee model
A variety of products and different flavors
Strong presence in US and Canada
Popular brand name means it has a high awareness
Strong backing by parent company brand
Above are the strengths in the SWOT Analysis of Crush Orange. The strengths of Crush Orange looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Crush Orange Weaknesses
Globally the brand has not created a buzz and hasn't penetrated the market
Fewer flavors are successful and available in small cans and bottles
These were the weaknesses in the Crush Orange SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Crush Orange Opportunities
Not many products are present in orange soft drinks category across the world
Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets
More advertising and branding would help increasing brand awareness
Above we covered the opportunities in Crush Orange SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Crush Orange Threats
A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
Cola based soft drinks are getting a higher demand than ever before
Changing govt policies and customer preferences
The threats in the SWOT Analysis of Crush Orange are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Caffeine free drink and its fresh fruits squeezed illusion
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