Crush Orange SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Crush Orange analyses the brand by its strengths, weaknesses, opportunities & threats. In Crush Orange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crush Orange to benchmark its business & performance as compared to the competitors. Crush Orange is one of the leading brands in the food & beverages sector.

The table below lists the Crush Orange SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crush Orange competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Crush Orange SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Crush Orange Brand Analysis
Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

There’s only one; Refreshing delicious

USP

Caffeine free carbonated soft drink

Crush Orange STP
Segment

All age groups who prefer drinking soft drinks

Target Group

Youngsters from the middle class

Positioning

Caffeine free drink and its fresh fruits squeezed illusion

SWOT Analysis of Crush Orange
Crush Orange Strengths

Below are the Strengths in the SWOT Analysis of Crush Orange:

1. Strong distribution network through franchisee model
2. A variety of products and different flavors
3. Strong presence in US and Canada

4. Popular brand name means it has a high awareness

5. Strong backing by parent company brand

Crush Orange Weaknesses

Here are the weaknesses in the Crush Orange SWOT Analysis:

1.Globally the brand has not created a buzz and hasn't penetrated the market
2. Fewer flavors are successful and available in small cans and bottles

Crush Orange Opportunities

Following are the Opportunities in Crush Orange SWOT Analysis:

1. Not many products are present in orange soft drinks category across the world
2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets

3. More advertising and branding would help increasing brand awareness

Crush Orange Threats

The threats in the SWOT Analysis of Crush Orange are as mentioned:

1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
2. Cola based soft drinks are getting a higher demand than ever before

3. Changing govt policies and customer preferences

Crush Orange Competition
Crush Orange Competitors

Below are the top 3 competitors of Crush Orange:

1. Fanta
2. Slice
3. Tropicana


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crush Orange. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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