Crush Orange SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dr. Peppers Snapple Group

Beverages

Food & Beverages

There’s only one; Refreshing delicious

Caffeine free carbonated soft drink

All age groups who prefer drinking soft drinks

Youngsters from the middle class

Caffeine free drink and its fresh fruits squeezed illusion

Below are the Strengths in the SWOT Analysis of Crush Orange:

1. Strong distribution network through franchisee model
2. A variety of products and different flavors
3. Strong presence in US and Canada

4. Popular brand name means it has a high awareness

5. Strong backing by parent company brand

Here are the weaknesses in the Crush Orange SWOT Analysis:

1.Globally the brand has not created a buzz and hasn't penetrated the market
2. Fewer flavors are successful and available in small cans and bottles

Following are the Opportunities in Crush Orange SWOT Analysis:

1. Not many products are present in orange soft drinks category across the world
2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets

3. More advertising and branding would help increasing brand awareness

The threats in the SWOT Analysis of Crush Orange are as mentioned:

1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
2. Cola based soft drinks are getting a higher demand than ever before

3. Changing govt policies and customer preferences

Below are the top 3 Crush Orange competitors:

1. Fanta
2. Slice
3. Tropicana