Crush Orange SWOT Analysis, Competitors & USP

SWOT analysis of Crush Orange analyses the brand by its strengths, weaknesses, opportunities & threats. In Crush Orange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crush Orange to benchmark its business & performance as compared to the competitors. Crush Orange is one of the leading brands in the food & beverages sector.

The article below lists the Crush Orange SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Crush Orange SWOT Analysis:

SWOT Analysis of Crush Orange

For Crush Orange, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Crush Orange Strengths

The strengths of Crush Orange looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Crush Orange :

1. Strong distribution network through franchisee model
2. A variety of products and different flavors
3. Strong presence in US and Canada

4. Popular brand name means it has a high awareness

5. Strong backing by parent company brand

Crush Orange Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Crush Orange SWOT Analysis:

1.Globally the brand has not created a buzz and hasn't penetrated the market
2. Fewer flavors are successful and available in small cans and bottles

Crush Orange Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Crush Orange SWOT Analysis:

1. Not many products are present in orange soft drinks category across the world
2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets

3. More advertising and branding would help increasing brand awareness

Crush Orange Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Crush Orange are as mentioned:

1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence
2. Cola based soft drinks are getting a higher demand than ever before

3. Changing govt policies and customer preferences

Crush Orange Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Crush Orange:

1. Fanta
2. Slice
3. Tropicana

Hence this concludes the Crush Orange SWOT analysis.

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About Crush Orange

Crush Orange Overview
Parent Company	Dr. Peppers Snapple Group
Category	Beverages
Sector	Food & Beverages
Tagline/ Slogan	There’s only one; Refreshing delicious
USP	Caffeine free carbonated soft drink
Crush Orange STP
Segmentation	All age groups who prefer drinking soft drinks
Target Market	Youngsters from the middle class
Positioning	Caffeine free drink and its fresh fruits squeezed illusion

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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