Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Crush Orange analyses the brand by its strengths, weaknesses, opportunities & threats. In Crush Orange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Crush Orange to benchmark its business & performance as compared to the competitors. Crush Orange is one of the leading brands in the food & beverages sector.
The table below lists the Crush Orange SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crush Orange competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Caffeine free drink and its fresh fruits squeezed illusion
SWOT Analysis of Crush Orange
Crush Orange Strengths
Below are the Strengths in the SWOT Analysis of Crush Orange:
1. Strong distribution network through franchisee model 2. A variety of products and different flavors 3. Strong presence in US and Canada
4. Popular brand name means it has a high awareness
5. Strong backing by parent company brand
Crush Orange Weaknesses
Here are the weaknesses in the Crush Orange SWOT Analysis:
1.Globally the brand has not created a buzz and hasn't penetrated the market 2. Fewer flavors are successful and available in small cans and bottles
Crush Orange Opportunities
Following are the Opportunities in Crush Orange SWOT Analysis:
1. Not many products are present in orange soft drinks category across the world 2.Opening up of economies of emerging markets makes an interesting situation to proliferate in new markets
3. More advertising and branding would help increasing brand awareness
Crush Orange Threats
The threats in the SWOT Analysis of Crush Orange are as mentioned:
1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence 2. Cola based soft drinks are getting a higher demand than ever before
3. Changing govt policies and customer preferences
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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