Crush Orange SWOT Analysis, Competitors & USP
SWOT analysis of Crush Orange analyses the brand by its strengths, weaknesses, opportunities & threats. In Crush Orange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Crush Orange to benchmark its business & performance as compared to the competitors. Crush Orange is one of the leading brands in the food & beverages sector.
The table below lists the Crush Orange SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crush Orange competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Crush Orange Brand Analysis | |
|---|---|
| Parent Company |
Dr. Peppers Snapple Group |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
There’s only one; Refreshing delicious |
| USP |
Caffeine free carbonated soft drink |
| Crush Orange STP | |
| Segment |
All age groups who prefer drinking soft drinks |
| Target Group |
Youngsters from the middle class |
| Positioning |
Caffeine free drink and its fresh fruits squeezed illusion |
| SWOT Analysis of Crush Orange | |
| Crush Orange Strengths |
Below are the Strengths in the SWOT Analysis of Crush Orange: 1. Strong distribution network through franchisee model 4. Popular brand name means it has a high awareness 5. Strong backing by parent company brand |
| Crush Orange Weaknesses |
Here are the weaknesses in the Crush Orange SWOT Analysis: 1.Globally the brand has not created a buzz and hasn't penetrated the market |
| Crush Orange Opportunities |
Following are the Opportunities in Crush Orange SWOT Analysis: 1. Not many products are present in orange soft drinks category across the world 3. More advertising and branding would help increasing brand awareness |
| Crush Orange Threats |
The threats in the SWOT Analysis of Crush Orange are as mentioned: 1. A very strong competitor Coca-Cola whom it is competing against which has a strong distribution and sales network wherever it has a presence 3. Changing govt policies and customer preferences |
| Crush Orange Competition | |
| Crush Orange Competitors |
Below are the top 3 competitors of Crush Orange: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crush Orange. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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