JBS SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3371

SWOT Analysis of JBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Food Processing


Food & Beverages

Tagline/ Slogan

Leaders in quality. Leaders in service.


Largest animal protein processor in the world and Top-of-mind awareness when consumers are making their beef, pork or chicken purchasing decisions.



Business segments:Food, Leather, Pet products and Biodiesel

Target Group

Industry/people looking for savory meat products


Provide the best possible service, selection and value to customers

JBS SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JBS :

1. The company is one the biggest food processing companies in Brazil

2. It has a strong workforce of over 125000 employees

3. It has plants in Brazil, USA, Argentina, Australia

4. The brand has a reach in nearly 110 countries

5. Acquitions have made the brand strong in the segment


1.Geographical Concentration in the US is a concern

2. Despite being a popular brand, the company has limited presence and penetration in emerging economies


1.Increasing Meat Demand globally

2. Growing Organic Foods Market

3. Acquisition of small business units and more visibility


1.Stringent Government Regulations
2.Disease Related to Cattle and Poultry
3.Inreasing competition from existing players

JBS Competition


Below are the 3 main JBS competitors :

1. Tyson Foods
2. Cargill Meat Solutions
3. BRF- Brasil Foods

The brandguide table above concludes the JBS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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