JBS SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of JBS analyses the brand by its strengths, weaknesses, opportunities & threats. In JBS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JBS to benchmark its business & performance as compared to the competitors. JBS is one of the leading brands in the food & beverages sector.

The article below lists the JBS SWOT (Strengths, Weaknesses, Opportunities, Threats), top JBS competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About JBS

JBS Overview
Parent Company

JBS

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Leaders in quality. Leaders in service.

USP

Largest animal protein processor in the world and Top-of-mind awareness when consumers are making their beef, pork or chicken purchasing decisions.

JBS STP
Segmentation

Business segments:Food, Leather, Pet products and Biodiesel

Target Market

Industry/people looking for savory meat products

Positioning

Provide the best possible service, selection and value to customers

SWOT Analysis of JBS

For JBS, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the JBS SWOT Analysis:

JBS Strengths

The strengths of JBS looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of JBS :

1. The company is one the biggest food processing companies in Brazil

2. It has a strong workforce of over 125000 employees

3. It has plants in Brazil, USA, Argentina, Australia

4. The brand has a reach in nearly 110 countries

5. Acquitions have made the brand strong in the segment

JBS Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the JBS SWOT Analysis:

1.Geographical Concentration in the US is a concern

2. Despite being a popular brand, the company has limited presence and penetration in emerging economies


JBS Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in JBS SWOT Analysis:

1.Increasing Meat Demand globally

2. Growing Organic Foods Market

3. Acquisition of small business units and more visibility


JBS Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of JBS are as mentioned:

1.Stringent Government Regulations
2.Disease Related to Cattle and Poultry
3.Inreasing competition from existing players

JBS Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of JBS:

1. Tyson Foods
2. Cargill Meat Solutions
3. BRF- Brasil Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JBS. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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