JBS SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2334
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SWOT Analysis of JBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JBS

Parent Company

JBS

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Leaders in quality. Leaders in service.

USP

Largest animal protein processor in the world and Top-of-mind awareness when consumers are making their beef, pork or chicken purchasing decisions.

STP

Segment

Business segments:Food, Leather, Pet products and Biodiesel

Target Group

Industry/people looking for savory meat products

Positioning

Provide the best possible service, selection and value to customers

SWOT Analysis

Strengths

1. The company is one the biggest food processing companies in Brazil

2. It has a strong workforce of over 125000 employees

3. It has plants in Brazil, USA, Argentina, Australia

4. The brand has a reach in nearly 110 countries

5. Acquitions have made the brand strong in the segment

Weaknesses

1.Geographical Concentration in the US is a concern

2. Despite being a popular brand, the company has limited presence and penetration in emerging economies

Opportunities

1.Increasing Meat Demand globally

2. Growing Organic Foods Market

3. Acquisition of small business units and more visibility

Threats

1.Stringent Government Regulations
2.Disease Related to Cattle and Poultry
3.Inreasing competition from existing players

Competition

Competitors

1. Tyson Foods
2. Cargill Meat Solutions
3. BRF- Brasil Foods


The table above concludes the JBS SWOT analysis along with its marketing and brand parameters.

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