JBS SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of JBS analyses the brand by its strengths, weaknesses, opportunities & threats. In JBS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JBS to benchmark its business & performance as compared to the competitors. JBS is one of the leading brands in the food & beverages sector.

The table below lists the JBS SWOT (Strengths, Weaknesses, Opportunities, Threats), top JBS competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

JBS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JBS Brand Analysis
Parent Company



Food Processing


Food & Beverages

Tagline/ Slogan

Leaders in quality. Leaders in service.


Largest animal protein processor in the world and Top-of-mind awareness when consumers are making their beef, pork or chicken purchasing decisions.


Business segments:Food, Leather, Pet products and Biodiesel

Target Group

Industry/people looking for savory meat products


Provide the best possible service, selection and value to customers

SWOT Analysis of JBS
JBS Strengths

Below are the Strengths in the SWOT Analysis of JBS:

1. The company is one the biggest food processing companies in Brazil

2. It has a strong workforce of over 125000 employees

3. It has plants in Brazil, USA, Argentina, Australia

4. The brand has a reach in nearly 110 countries

5. Acquitions have made the brand strong in the segment

JBS Weaknesses

Here are the weaknesses in the JBS SWOT Analysis:

1.Geographical Concentration in the US is a concern

2. Despite being a popular brand, the company has limited presence and penetration in emerging economies

JBS Opportunities

Following are the Opportunities in JBS SWOT Analysis:

1.Increasing Meat Demand globally

2. Growing Organic Foods Market

3. Acquisition of small business units and more visibility

JBS Threats

The threats in the SWOT Analysis of JBS are as mentioned:

1.Stringent Government Regulations
2.Disease Related to Cattle and Poultry
3.Inreasing competition from existing players

JBS Competition
JBS Competitors

Below are the top 3 competitors of JBS:

1. Tyson Foods
2. Cargill Meat Solutions
3. BRF- Brasil Foods

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JBS. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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