SWOT Analysis of JBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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JBS |
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Parent Company |
JBS |
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Category |
Food Processing |
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Sector |
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Tagline/ Slogan |
Leaders in quality. Leaders in service. |
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USP |
Largest animal protein processor in the world and Top-of-mind awareness when consumers are making their beef, pork or chicken purchasing decisions. |
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JBS STP |
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Segment |
Business segments:Food, Leather, Pet products and Biodiesel |
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Target Group |
Industry/people looking for savory meat products |
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Positioning |
Provide the best possible service, selection and value to customers |
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JBS SWOT Analysis |
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Strengths |
1. The company is one the biggest food processing companies in Brazil 2. It has a strong workforce of over 125000 employees 3. It has plants in Brazil, USA, Argentina, Australia 4. The brand has a reach in nearly 110 countries 5. Acquitions have made the brand strong in the segment |
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Weaknesses |
1.Geographical Concentration in the US is a concern 2. Despite being a popular brand, the company has limited presence and penetration in emerging economies |
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Opportunities |
1.Increasing Meat Demand globally 2. Growing Organic Foods Market 3. Acquisition of small business units and more visibility |
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Threats |
1.Stringent Government Regulations |
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JBS Competition |
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Competitors |
1. Tyson Foods |
The brandguide table above concludes the JBS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to JBS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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