Bunge Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bunge Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Bunge Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bunge Limited to benchmark its business & performance as compared to the competitors. Bunge Limited is one of the leading brands in the food & beverages sector.

The article below lists the Bunge Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bunge Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bunge Limited

Bunge Limited Overview
Parent Company

Bunge Limited

Category

Food Processing& Grain Trading

Sector

Food & Beverages

Tagline/ Slogan

From farm to your table

USP

Decentralized & Integrated Approach

Bunge Limited STP
Segmentation

Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Target Market

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products

Positioning

To improve the global agribusiness and food chain

SWOT Analysis of Bunge Limited

For Bunge Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bunge Limited SWOT Analysis:

Bunge Limited Strengths

The strengths of Bunge Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bunge Limited :

1. High quality of engineering competence and processing technology
2. Presence of high brand equity with its strong, well-known brands
3. Active presence in the developing and the advanced markets

4.Diversified Geographical Presence

5. Strong Research and Development Capabilities witha strong workforce of over 30,000
6. Local in house transportation lines

Bunge Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bunge Limited SWOT Analysis:

1.Huge Dependence on Agribusiness means fluctuating operations

2. The brand has its presence primarily limited to the American market


Bunge Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bunge Limited SWOT Analysis:

1.Emerging markets and expansion abroad in Asia, Africa & Australia
2.Rapid economic growth in China and India has boosted edible oil demand
3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets

4. Strong Growth Prospects in Biofuels Production


Bunge Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bunge Limited are as mentioned:

1.Rise in Raw Material Prices affects overall operations
2.Fluctuating economic scenarios and foreign currencies
3.Highly Competitive Environment

Bunge Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bunge Limited:

1. Archer Daniels Midland

2. Cargill Incorporated

3. Louis Dreyfus Holding BV

4. Tyson Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bunge Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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