Bunge Limited SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5593

SWOT analysis of Bunge Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bunge Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bunge Limited to benchmark its business & performance as compared to the competitors and industry. Bunge Limited is one of the leading brands in the food & beverages sector. The table below also lists the top Bunge Limited competitors and elaborates Bunge Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bunge Limited SWOT, Competitors, Marketing STP & Brand analysis Table
Bunge Limited Brand Analysis
Parent Company

Bunge Limited

Category

Food Processing& Grain Trading

Sector

Food & Beverages

Tagline/ Slogan

From farm to your table

USP

Decentralized & Integrated Approach

Bunge Limited STP
Segment

Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Target Group

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products

Positioning

To improve the global agribusiness and food chain

Bunge Limited SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bunge Limited. Strengths are:

1. High quality of engineering competence and processing technology
2. Presence of high brand equity with its strong, well-known brands
3. Active presence in the developing and the advanced markets

4.Diversified Geographical Presence

5. Strong Research and Development Capabilities witha strong workforce of over 30,000
6. Local in house transportation lines

Weaknesses

Here are the weaknesses in the Bunge Limited SWOT Analysis:

1.Huge Dependence on Agribusiness means fluctuating operations

2. The brand has its presence primarily limited to the American market

Opportunities

Following are the Opportunities in Bunge Limited SWOT Analysis:

1.Emerging markets and expansion abroad in Asia, Africa & Australia
2.Rapid economic growth in China and India has boosted edible oil demand
3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets

4. Strong Growth Prospects in Biofuels Production

Threats

The threats in the SWOT Analysis of Bunge Limited are as mentioned:

1.Rise in Raw Material Prices affects overall operations
2.Fluctuating economic scenarios and foreign currencies
3.Highly Competitive Environment

Bunge Limited Competition
Competitors

Below are the top 4 Bunge Limited competitors:

1. Archer Daniels Midland

2. Cargill Incorporated

3. Louis Dreyfus Holding BV

4. Tyson Foods

The brandguide table above concludes the Bunge Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bunge Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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