Bunge Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bunge Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bunge Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bunge Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bunge Limited is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bunge Limited competitors and includes Bunge Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Bunge Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bunge Limited Brand Analysis
Parent Company

Bunge Limited

Category

Food Processing& Grain Trading

Sector

Food & Beverages

Tagline/ Slogan

From farm to your table

USP

Decentralized & Integrated Approach

Bunge Limited STP
Bunge Limited Segmentation

Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Bunge Limited Target Market

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products

Bunge Limited Positioning

To improve the global agribusiness and food chain

Bunge Limited SWOT Analysis
Bunge Limited Strengths

Below are the Strengths in the SWOT Analysis of Bunge Limited:

1. High quality of engineering competence and processing technology
2. Presence of high brand equity with its strong, well-known brands
3. Active presence in the developing and the advanced markets

4.Diversified Geographical Presence

5. Strong Research and Development Capabilities witha strong workforce of over 30,000
6. Local in house transportation lines

Bunge Limited Weaknesses

Here are the weaknesses in the Bunge Limited SWOT Analysis:

1.Huge Dependence on Agribusiness means fluctuating operations

2. The brand has its presence primarily limited to the American market

Bunge Limited Opportunities

Following are the Opportunities in Bunge Limited SWOT Analysis:

1.Emerging markets and expansion abroad in Asia, Africa & Australia
2.Rapid economic growth in China and India has boosted edible oil demand
3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets

4. Strong Growth Prospects in Biofuels Production

Bunge Limited Threats

The threats in the SWOT Analysis of Bunge Limited are as mentioned:

1.Rise in Raw Material Prices affects overall operations
2.Fluctuating economic scenarios and foreign currencies
3.Highly Competitive Environment

Bunge Limited Competition
Competitors

Below are the top 4 Bunge Limited competitors:

1. Archer Daniels Midland

2. Cargill Incorporated

3. Louis Dreyfus Holding BV

4. Tyson Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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