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Agro Tech Foods SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 06, 2023Read time:

Here is a detailed SWOT analysis of Agro Tech Foods covering strengths, weaknesses, opportunities and threats.

Agro Tech Foods Strengths

  1. Popular subsidiary brands like Sundrop, ACT II, Crystal, etc.
  2. Strong distribution network
  3. Affiliation to ConAgra foods of U.S.A.
  4. Popular for its healthy and nourishing products
  5. A leading brand in edible oil and foods sector in India
  6. Sundrop has large market share in sunflower oil market
  7. Strong brand loyalty and brand recall
  8. Products perceived as healthy and nutritious
  9. C.S.R. activities like ‘Feeding children better’

Above are the strengths in the SWOT Analysis of Agro Tech Foods. The strengths of Agro Tech Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Agro Tech Foods Weaknesses

  1. Low presence in rural markets
  2. Limited market share in food segment due to competition

These were the weaknesses in the Agro Tech Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Agro Tech Foods Opportunities

  1. Product line extension in foods segment
  2. Health consciousness amongst people
  3. Rise in purchasing power of people in India
  4. Organise or sponsor events like medical checkups, marathons, etc.

Above we covered the opportunities in Agro Tech Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Agro Tech Foods Threats

  1. People moving away from oily food, by using less amount of oil
  2. Low priced products pose a great threat
  3. High level of competition

The threats in the SWOT Analysis of Agro Tech Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Agro Tech Foods SWOT analysis.

Read Similar SWOT analysis

About Agro Tech Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Agro Tech Foods Overview
Parent Company

Agro Tech Foods


Food Products


Food & Beverages

Tagline/ Slogan

Healthy oil for healthy people


India’s leading foods company catering to healthier life of consumers

Agro Tech Foods STP

People looking for a good quality oils and food brand

Target Market

Health conscious, urban middle and upper middle class families


A healthy and nourishing oil and foods brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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