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BRF Brasil Foods SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: March 24, 2023Reading time:

Here is a detailed SWOT analysis of BRF Brasil Foods covering strengths, weaknesses, opportunities and threats.

BRF Brasil Foods Strengths

  1. Strong financial position and good presence in the food and beverages segment
  2. Expanding Market Share globally
  3. Diverse Product portfolio catering to a big segment
  4. Good availability owing to a strong Supply Chain Network
  5. Dominant Market Position having over 120,000 employees globally
  6. The brand is present in over 100+ countries

Above are the strengths in the SWOT Analysis of BRF Brasil Foods. The strengths of BRF Brasil Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BRF Brasil Foods Weaknesses

  1. Despite having a strong global presence, the brand recall is subdued compared to other brands
  2. The brand has limited penetration in the emerging economies, which are huge potential markets

These were the weaknesses in the BRF Brasil Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BRF Brasil Foods Opportunities

  1. Growing Organic Food Market and customer preferences for quality food
  2. Globalexpansion to emerging economies
  3. Acquisition of small brands and global tie-ups

Above we covered the opportunities in BRF Brasil Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BRF Brasil Foods Threats

  1. Stringent Government Regulations
  2. Increasing competition from existing players
  3. Fluctuating globals prices can affect operations

The threats in the SWOT Analysis of BRF Brasil Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BRF Brasil Foods SWOT analysis.

About BRF Brasil Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BRF Brasil Foods Overview
Parent Company

Merger between Perdigão S.A. and Sadia


Food Processing &Beverages


Food & Beverages

Tagline/ Slogan

We love to cook for you


Maintaining leadership in low costs in increasingly global market

BRF Brasil Foods STP

Business segment it caters toFresh Food, Prepared and Processed Food, Dairy products

Target Market

Consumers of Specialty Food/Gourmet Cuisine mostly involving meat products


Offer the best product at a fair price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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