Tyson Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tyson Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tyson Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyson Foods to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tyson Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tyson Foods competitors and includes Tyson Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Tyson Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tyson Foods Brand Analysis
Parent Company

Tyson Foods Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Have you had your Tyson today?; It’s what your family deserves


Diverse group of supply partners

Tyson Foods STP
Tyson Foods Segmentation

Business involves distribution and marketing ofPoultry, Animal meat(beef, pork)and Prepared foods and related allied products

Tyson Foods Target Market

Retail grocers, Broad line food service distributors , National fast food outlets and Full service restaurant chains

Tyson Foods Positioning

Offering products that are second to none in food safety, quality, and variety

Tyson Foods SWOT Analysis
Tyson Foods Strengths

Below are the Strengths in the SWOT Analysis of Tyson Foods:

1. The company is one of the largest producers of meat and beef in the world

2. It has a strong presence across USA

3. Over 115,000 employees form a formidable workforce

4. The company has over 300 facilities spread across US and abroad

5. It has associated with brands like McDonalds, KFC, TacoBell etc

Tyson Foods Weaknesses

Here are the weaknesses in the Tyson Foods SWOT Analysis:

1. The brand has limited presence outside USA and Intense competition means limited market share

2. Allegations of environmental issues and animals has hurt the brand image

Tyson Foods Opportunities

Following are the Opportunities in Tyson Foods SWOT Analysis:

1. More branding and visibility to enhance efforts made

2. Global tie-ups to increase global reach

3. Acquiring smaller firms to further strengthen its position

Tyson Foods Threats

The threats in the SWOT Analysis of Tyson Foods are as mentioned:

1. Changing customer preferences

2. Objection from organisations which promote vegetarian food

3. Economic fluctuations and falling prices can affect operations.

Tyson Foods Competition

Below are the top 3 Tyson Foods competitors:

1. BRF-Brasil Foods
2.Cargill, Incorporated

3. Pilgrim's Corp.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tyson Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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