Tyson Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10414

SWOT analysis of Tyson Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tyson Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyson Foods to benchmark its business & performance as compared to the competitors and industry. Tyson Foods is one of the leading brands in the food & beverages sector. The table below also lists the top Tyson Foods competitors and elaborates Tyson Foods market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tyson Foods SWOT, Competitors, Marketing STP & Brand analysis Table
Tyson Foods Brand Analysis
Parent Company

Tyson Foods Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Have you had your Tyson today?; It’s what your family deserves


Diverse group of supply partners

Tyson Foods STP

Business involves distribution and marketing ofPoultry, Animal meat(beef, pork)and Prepared foods and related allied products

Target Group

Retail grocers, Broad line food service distributors , National fast food outlets and Full service restaurant chains


Offering products that are second to none in food safety, quality, and variety

Tyson Foods SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tyson Foods. Strengths are:

1. The company is one of the largest producers of meat and beef in the world

2. It has a strong presence across USA

3. Over 115,000 employees form a formidable workforce

4. The company has over 300 facilities spread across US and abroad

5. It has associated with brands like McDonalds, KFC, TacoBell etc


Here are the weaknesses in the Tyson Foods SWOT Analysis:

1. The brand has limited presence outside USA and Intense competition means limited market share

2. Allegations of environmental issues and animals has hurt the brand image


Following are the Opportunities in Tyson Foods SWOT Analysis:

1. More branding and visibility to enhance efforts made

2. Global tie-ups to increase global reach

3. Acquiring smaller firms to further strengthen its position


The threats in the SWOT Analysis of Tyson Foods are as mentioned:

1. Changing customer preferences

2. Objection from organisations which promote vegetarian food

3. Economic fluctuations and falling prices can affect operations.

Tyson Foods Competition

Below are the top 3 Tyson Foods competitors:

1. BRF-Brasil Foods
2.Cargill, Incorporated

3. Pilgrim's Corp.

The brandguide table above concludes the Tyson Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tyson Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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