Tyson Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tyson Foods Inc.

Food Processing

Food & Beverages

Have you had your Tyson today?; It’s what your family deserves

Diverse group of supply partners

Business involves distribution and marketing ofPoultry, Animal meat(beef, pork)and Prepared foods and related allied products

Retail grocers, Broad line food service distributors , National fast food outlets and Full service restaurant chains

Offering products that are second to none in food safety, quality, and variety

Below are the Strengths in the SWOT Analysis of Tyson Foods:

1. The company is one of the largest producers of meat and beef in the world

2. It has a strong presence across USA

3. Over 115,000 employees form a formidable workforce

4. The company has over 300 facilities spread across US and abroad

5. It has associated with brands like McDonalds, KFC, TacoBell etc

Here are the weaknesses in the Tyson Foods SWOT Analysis:

1. The brand has limited presence outside USA and Intense competition means limited market share

2. Allegations of environmental issues and animals has hurt the brand image

Following are the Opportunities in Tyson Foods SWOT Analysis:

1. More branding and visibility to enhance efforts made

2. Global tie-ups to increase global reach

3. Acquiring smaller firms to further strengthen its position

The threats in the SWOT Analysis of Tyson Foods are as mentioned:

1. Changing customer preferences

2. Objection from organisations which promote vegetarian food

3. Economic fluctuations and falling prices can affect operations.

Below are the top 3 Tyson Foods competitors:

1. BRF-Brasil Foods
2.Cargill, Incorporated

3. Pilgrim's Corp.