Tyson Foods SWOT Analysis, Competitors & USP

Tyson Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tyson Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tyson Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tyson Foods is one of the leading brands in the food & beverages sector.

The article below lists the Tyson Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tyson Foods SWOT Analysis:

SWOT Analysis of Tyson Foods

For Tyson Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tyson Foods Strengths

The strengths of Tyson Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tyson Foods :

1. The company is one of the largest producers of meat and beef in the world

2. It has a strong presence across USA

3. Over 115,000 employees form a formidable workforce

4. The company has over 300 facilities spread across US and abroad

5. It has associated with brands like McDonalds, KFC, TacoBell etc

Tyson Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tyson Foods SWOT Analysis:

1. The brand has limited presence outside USA and Intense competition means limited market share

2. Allegations of environmental issues and animals has hurt the brand image

Tyson Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tyson Foods SWOT Analysis:

1. More branding and visibility to enhance efforts made

2. Global tie-ups to increase global reach

3. Acquiring smaller firms to further strengthen its position

Tyson Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tyson Foods are as mentioned:

1. Changing customer preferences

2. Objection from organisations which promote vegetarian food

3. Economic fluctuations and falling prices can affect operations.

Tyson Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tyson Foods:

1. BRF-Brasil Foods
2.Cargill, Incorporated

3. Pilgrim's Corp.

Hence this concludes the Tyson Foods SWOT analysis.

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About Tyson Foods

Tyson Foods Overview
Parent Company	Tyson Foods Inc.
Category	Food Processing
Sector	Food & Beverages
Tagline/ Slogan	Have you had your Tyson today?; It’s what your family deserves
USP	Diverse group of supply partners
Tyson Foods STP
Segmentation	Business involves distribution and marketing ofPoultry, Animal meat(beef, pork)and Prepared foods and related allied products
Target Market	Retail grocers, Broad line food service distributors , National fast food outlets and Full service restaurant chains
Positioning	Offering products that are second to none in food safety, quality, and variety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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