Grupo Bimbo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Grupo Bimbo

Food Processing

Food & Beverages

With love as always

150 prestigious trademarked brands under its belly

Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.

Housewives/Restaurants/Chefs/Hotels

Nourish, delight and serve the world

Below are the Strengths in the SWOT Analysis of Grupo Bimbo:

1. Leading player in a very attractive and non-cyclical industry
2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy
3. Presence in nearly 20 countries with over 10,000 products and 100+ brands
4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees

5. Focus on innovation, product quality& deep consumer understanding

6. Strong franchise and brand equity

Here are the weaknesses in the Grupo Bimbo SWOT Analysis:

1.Highlyfragmented industry as major players account for small global market share
2.Weak volume recovery due to weak consumption environment in US and lower average prices
3.Lower absorption of costs due to volume deceleration in Latin America

Following are the Opportunities in Grupo Bimbo SWOT Analysis:

1. Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint
2.Growth in Sweet baked Goods and Breakfast categories in US
3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America

The threats in the SWOT Analysis of Grupo Bimbo are as mentioned:

1.Expected dilution due to Sara Lee’s higher cost structure
2.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated
3. Changing food patterns moving towards a “Low-Carb” diet

4. Regulatory frameworks

Below are the top 3 Grupo Bimbo competitors:

1. Hostess Brands, Inc.

2. Gruma

3. Grupo Corvi