Published in Food & Beverages category by MBA Skool Team
Grupo Bimbo is one of the leading brands in the food & beverages sector. Grupo Bimbo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Grupo Bimbo:
Leading player in a very attractive and non-cyclical industry
Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy
Presence in nearly 20 countries with over 10,000 products and 100+ brands
Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees
Focus on innovation, product quality& deep consumer understanding
Strong franchise and brand equity
Above are the strengths in the SWOT Analysis of Grupo Bimbo. The strengths of Grupo Bimbo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Grupo Bimbo Weaknesses
Highlyfragmented industry as major players account for small global market share
Weak volume recovery due to weak consumption environment in US and lower average prices
Lower absorption of costs due to volume deceleration in Latin America
These were the weaknesses in the Grupo Bimbo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Grupo Bimbo Opportunities
Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint
Growth in Sweet baked Goods and Breakfast categories in US
Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America
Above we covered the opportunities in Grupo Bimbo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Grupo Bimbo Threats
Expected dilution due to Sara Lee’s higher cost structure
Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated
Changing food patterns moving towards a “Low-Carb” diet
The threats in the SWOT Analysis of Grupo Bimbo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Grupo Bimbo SWOT analysis.
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About Grupo Bimbo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
150 prestigious trademarked brands under its belly
Grupo Bimbo STP
Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.
Nourish, delight and serve the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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