Grupo Bimbo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Grupo Bimbo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Grupo Bimbo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grupo Bimbo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Grupo Bimbo is one of the leading brands in the food & beverages sector.

The article below lists the Grupo Bimbo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Grupo Bimbo SWOT Analysis:

SWOT Analysis of Grupo Bimbo

For Grupo Bimbo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Grupo Bimbo Strengths

The strengths of Grupo Bimbo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Grupo Bimbo :

1. Leading player in a very attractive and non-cyclical industry
2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy
3. Presence in nearly 20 countries with over 10,000 products and 100+ brands
4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees

5. Focus on innovation, product quality& deep consumer understanding

6. Strong franchise and brand equity

Grupo Bimbo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Grupo Bimbo SWOT Analysis:

1.Highlyfragmented industry as major players account for small global market share
2.Weak volume recovery due to weak consumption environment in US and lower average prices
3.Lower absorption of costs due to volume deceleration in Latin America

Grupo Bimbo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Grupo Bimbo SWOT Analysis:

1. Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint
2.Growth in Sweet baked Goods and Breakfast categories in US
3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America

Grupo Bimbo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Grupo Bimbo are as mentioned:

1.Expected dilution due to Sara Lee’s higher cost structure
2.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated
3. Changing food patterns moving towards a “Low-Carb” diet

4. Regulatory frameworks

Grupo Bimbo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Grupo Bimbo:

1. Hostess Brands, Inc.

2. Gruma

3. Grupo Corvi

Hence this concludes the Grupo Bimbo SWOT analysis.

Continue reading more about the brand/company.

About Grupo Bimbo

Grupo Bimbo Overview
Parent Company

Grupo Bimbo


Food Processing


Food & Beverages

Tagline/ Slogan

With love as always


150 prestigious trademarked brands under its belly

Grupo Bimbo STP

Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.

Target Market



Nourish, delight and serve the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Grupo Bimbo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin