Grupo Bimbo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Grupo Bimbo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Grupo Bimbo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grupo Bimbo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Grupo Bimbo is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Grupo Bimbo competitors and includes Grupo Bimbo target market, segmentation, positioning & Unique Selling Proposition (USP).

Grupo Bimbo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Grupo Bimbo Brand Analysis
Parent Company

Grupo Bimbo

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

With love as always

USP

150 prestigious trademarked brands under its belly

Grupo Bimbo STP
Grupo Bimbo Segmentation

Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.

Grupo Bimbo Target Market

Housewives/Restaurants/Chefs/Hotels

Grupo Bimbo Positioning

Nourish, delight and serve the world

Grupo Bimbo SWOT Analysis
Grupo Bimbo Strengths

Below are the Strengths in the SWOT Analysis of Grupo Bimbo:

1. Leading player in a very attractive and non-cyclical industry
2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy
3. Presence in nearly 20 countries with over 10,000 products and 100+ brands
4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees

5. Focus on innovation, product quality& deep consumer understanding

6. Strong franchise and brand equity

Grupo Bimbo Weaknesses

Here are the weaknesses in the Grupo Bimbo SWOT Analysis:

1.Highlyfragmented industry as major players account for small global market share
2.Weak volume recovery due to weak consumption environment in US and lower average prices
3.Lower absorption of costs due to volume deceleration in Latin America

Grupo Bimbo Opportunities

Following are the Opportunities in Grupo Bimbo SWOT Analysis:

1. Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint
2.Growth in Sweet baked Goods and Breakfast categories in US
3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America

Grupo Bimbo Threats

The threats in the SWOT Analysis of Grupo Bimbo are as mentioned:

1.Expected dilution due to Sara Lee’s higher cost structure
2.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated
3. Changing food patterns moving towards a “Low-Carb” diet

4. Regulatory frameworks

Grupo Bimbo Competition
Competitors

Below are the top 3 Grupo Bimbo competitors:

1. Hostess Brands, Inc.

2. Gruma

3. Grupo Corvi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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