Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Grupo Bimbo analyses the brand by its strengths, weaknesses, opportunities & threats. In Grupo Bimbo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Grupo Bimbo to benchmark its business & performance as compared to the competitors. Grupo Bimbo is one of the leading brands in the food & beverages sector.
The table below lists the Grupo Bimbo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Grupo Bimbo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
150 prestigious trademarked brands under its belly
Grupo Bimbo STP
Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.
Nourish, delight and serve the world
SWOT Analysis of Grupo Bimbo
Grupo Bimbo Strengths
Below are the Strengths in the SWOT Analysis of Grupo Bimbo:
1. Leading player in a very attractive and non-cyclical industry 2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy 3. Presence in nearly 20 countries with over 10,000 products and 100+ brands 4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees
5. Focus on innovation, product quality& deep consumer understanding
6. Strong franchise and brand equity
Grupo Bimbo Weaknesses
Here are the weaknesses in the Grupo Bimbo SWOT Analysis:
1.Highlyfragmented industry as major players account for small global market share 2.Weak volume recovery due to weak consumption environment in US and lower average prices 3.Lower absorption of costs due to volume deceleration in Latin America
Grupo Bimbo Opportunities
Following are the Opportunities in Grupo Bimbo SWOT Analysis:
1. Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint 2.Growth in Sweet baked Goods and Breakfast categories in US 3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America
Grupo Bimbo Threats
The threats in the SWOT Analysis of Grupo Bimbo are as mentioned:
1.Expected dilution due to Sara Lee’s higher cost structure 2.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated 3. Changing food patterns moving towards a “Low-Carb” diet
4. Regulatory frameworks
Grupo Bimbo Competition
Grupo Bimbo Competitors
Below are the top 3 competitors of Grupo Bimbo:
1. Hostess Brands, Inc.
3. Grupo Corvi
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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