Grupo Bimbo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8379

SWOT analysis of Grupo Bimbo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Grupo Bimbo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grupo Bimbo to benchmark its business & performance as compared to the competitors and industry. Grupo Bimbo is one of the leading brands in the food & beverages sector. The table below also lists the top Grupo Bimbo competitors and elaborates Grupo Bimbo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Grupo Bimbo SWOT, Competitors, Marketing STP & Brand analysis Table
Grupo Bimbo Brand Analysis
Parent Company

Grupo Bimbo


Food Processing


Food & Beverages

Tagline/ Slogan

With love as always


150 prestigious trademarked brands under its belly

Grupo Bimbo STP

Product segments: Bakery products, Confectionary, Chocolates, Snacks, Pre-Packaged foods, etc.

Target Group



Nourish, delight and serve the world

Grupo Bimbo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grupo Bimbo. Strengths are:

1. Leading player in a very attractive and non-cyclical industry
2. Owes its success to organic growth, strategic acquisitions combined with a conservative financial policy
3. Presence in nearly 20 countries with over 10,000 products and 100+ brands
4. Exceptional &unparalleled distribution network with more than 1,000 routes, 153 plants and more than 127,000 employees

5. Focus on innovation, product quality& deep consumer understanding

6. Strong franchise and brand equity


Here are the weaknesses in the Grupo Bimbo SWOT Analysis:

1.Highlyfragmented industry as major players account for small global market share
2.Weak volume recovery due to weak consumption environment in US and lower average prices
3.Lower absorption of costs due to volume deceleration in Latin America


Following are the Opportunities in Grupo Bimbo SWOT Analysis:

1. Integration with Sara Lee operations will add scale, diversify the brand portfolio and complement the geographic footprint
2.Growth in Sweet baked Goods and Breakfast categories in US
3. Acquisition of Fargo in Argentina will strengthen Grupo Bimbo’s regional profile and growth strategy in Latin America


The threats in the SWOT Analysis of Grupo Bimbo are as mentioned:

1.Expected dilution due to Sara Lee’s higher cost structure
2.Conversion plans of manufacturing and distribution in El Globo (Mexico) are taking longer than anticipated
3. Changing food patterns moving towards a “Low-Carb” diet

4. Regulatory frameworks

Grupo Bimbo Competition

Below are the top 3 Grupo Bimbo competitors:

1. Hostess Brands, Inc.

2. Gruma

3. Grupo Corvi

The brandguide table above concludes the Grupo Bimbo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Grupo Bimbo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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