Sara Lee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sara Lee analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sara Lee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sara Lee to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sara Lee is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sara Lee competitors and includes Sara Lee target market, segmentation, positioning & Unique Selling Proposition (USP).

Sara Lee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sara Lee Brand Analysis
Parent Company

Sara Lee Corporation

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Everybody doesn't like something, but nobody doesn't like Sara Lee

USP

Out-doing rivals on the basis of differentiating qualities of their products

Sara Lee STP
Sara Lee Segmentation

Business segments: Meat  products, bakery, food service

Sara Lee Target Market

Food manufacturers, grocery and meat wholesalers and retail traders, restaurants

Sara Lee Positioning

Striving for higher quality, wider product selections &healthier options

Sara Lee SWOT Analysis
Sara Lee Strengths

Below are the Strengths in the SWOT Analysis of Sara Lee:

1. Strong brand portfolio within food and beverage markets provides stable revenue growth
2. Large number of registered trademarks in public consumer markets
3. Diverse supplier base
4. Deep-rooted financial and management expertise

5. Good brand presence and customer service makes it a popular brand

Sara Lee Weaknesses

Here are the weaknesses in the Sara Lee SWOT Analysis:

1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting

2. Reliance on Wal-Mart curtails pricing and discount flexibility

3. Highly competitive industry

Sara Lee Opportunities

Following are the Opportunities in Sara Lee SWOT Analysis:

1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
2.Hillshire name will help retain the strong equity with consumers and customers
3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth

Sara Lee Threats

The threats in the SWOT Analysis of Sara Lee are as mentioned:

1.Highly publicized meat-related health issues
2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
3.Laws and regulations

Sara Lee Competition
Competitors

Below are the top 3 Sara Lee competitors:

1. Tyson Foods Inc.

2. Cargill Inc.

3. Kraft Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sara Lee. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin