Published in Food & Beverages category by MBA Skool Team
Sara Lee is one of the leading brands in the food & beverages sector. Sara Lee SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sara Lee:
Strong brand portfolio within food and beverage markets provides stable revenue growth
Large number of registered trademarks in public consumer markets
Diverse supplier base
Deep-rooted financial and management expertise
Good brand presence and customer service makes it a popular brand
Above are the strengths in the SWOT Analysis of Sara Lee. The strengths of Sara Lee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sara Lee Weaknesses
Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting
Reliance on Wal-Mart curtails pricing and discount flexibility
Highly competitive industry
These were the weaknesses in the Sara Lee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sara Lee Opportunities
After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
Hillshire name will help retain the strong equity with consumers and customers
Emphasis on new product development, marketing investment and disciplined cost control for revenue growth
Above we covered the opportunities in Sara Lee SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sara Lee Threats
Highly publicized meat-related health issues
News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
Laws and regulations
The threats in the SWOT Analysis of Sara Lee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Everybody doesn't like something, but nobody doesn't like Sara Lee
Out-doing rivals on the basis of differentiating qualities of their products
Sara Lee STP
Business segments: Meat products, bakery, food service
Food manufacturers, grocery and meat wholesalers and retail traders, restaurants
Striving for higher quality, wider product selections &healthier options
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sara Lee. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute