Sara Lee SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5344

SWOT analysis of Sara Lee analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sara Lee is one of the leading brands in the food & beverages sector. The table below also lists the top Sara Lee competitors and elaborates Sara Lee segmentation, targeting, positioning & USP.

Sara Lee SWOT, Competitors, Marketing STP & Brand analysis Table
Sara Lee Brand Analysis
Parent Company

Sara Lee Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Everybody doesn't like something, but nobody doesn't like Sara Lee


Out-doing rivals on the basis of differentiating qualities of their products

Sara Lee STP

Business segments: Meat  products, bakery, food service

Target Group

Food manufacturers, grocery and meat wholesalers and retail traders, restaurants


Striving for higher quality, wider product selections &healthier options

Sara Lee SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sara Lee. Strengths are:

1. Strong brand portfolio within food and beverage markets provides stable revenue growth
2. Large number of registered trademarks in public consumer markets
3. Diverse supplier base
4. Deep-rooted financial and management expertise

5. Good brand presence and customer service makes it a popular brand


Here are the weaknesses in the Sara Lee SWOT Analysis:

1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting

2. Reliance on Wal-Mart curtails pricing and discount flexibility

3. Highly competitive industry


Following are the Opportunities in Sara Lee SWOT Analysis:

1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
2.Hillshire name will help retain the strong equity with consumers and customers
3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth


The threats in the SWOT Analysis of Sara Lee are as mentioned:

1.Highly publicized meat-related health issues
2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
3.Laws and regulations

Sara Lee Competition

Below are the top 3 Sara Lee competitors:

1. Tyson Foods Inc.

2. Cargill Inc.

3. Kraft Foods

The brandguide table above concludes the Sara Lee SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sara Lee. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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