SWOT analysis of Sara Lee analyses the brand by its strengths, weaknesses, opportunities & threats. In Sara Lee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sara Lee to benchmark its business & performance as compared to the competitors. Sara Lee is one of the leading brands in the food & beverages sector.
The table below lists the Sara Lee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sara Lee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sara Lee Brand Analysis | |
---|---|
Parent Company |
Sara Lee Corporation |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Everybody doesn't like something, but nobody doesn't like Sara Lee |
USP |
Out-doing rivals on the basis of differentiating qualities of their products |
Sara Lee STP | |
Segment |
Business segments: Meat products, bakery, food service |
Target Group |
Food manufacturers, grocery and meat wholesalers and retail traders, restaurants |
Positioning |
Striving for higher quality, wider product selections &healthier options |
SWOT Analysis of Sara Lee | |
Sara Lee Strengths |
Below are the Strengths in the SWOT Analysis of Sara Lee: 1. Strong brand portfolio within food and beverage markets provides stable revenue growth 5. Good brand presence and customer service makes it a popular brand |
Sara Lee Weaknesses |
Here are the weaknesses in the Sara Lee SWOT Analysis: 1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting 2. Reliance on Wal-Mart curtails pricing and discount flexibility 3. Highly competitive industry |
Sara Lee Opportunities |
Following are the Opportunities in Sara Lee SWOT Analysis: 1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America |
Sara Lee Threats |
The threats in the SWOT Analysis of Sara Lee are as mentioned: 1.Highly publicized meat-related health issues |
Sara Lee Competition | |
Sara Lee Competitors |
Below are the top 3 competitors of Sara Lee: 1. Tyson Foods Inc. 2. Cargill Inc. 3. Kraft Foods |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sara Lee. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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