Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Sara Lee analyses the brand by its strengths, weaknesses, opportunities & threats. In Sara Lee SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sara Lee to benchmark its business & performance as compared to the competitors. Sara Lee is one of the leading brands in the food & beverages sector.
The table below lists the Sara Lee SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sara Lee competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Sara Lee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Everybody doesn't like something, but nobody doesn't like Sara Lee
Out-doing rivals on the basis of differentiating qualities of their products
Sara Lee STP
Business segments: Meat products, bakery, food service
Food manufacturers, grocery and meat wholesalers and retail traders, restaurants
Striving for higher quality, wider product selections &healthier options
SWOT Analysis of Sara Lee
Sara Lee Strengths
Below are the Strengths in the SWOT Analysis of Sara Lee:
1. Strong brand portfolio within food and beverage markets provides stable revenue growth 2. Large number of registered trademarks in public consumer markets 3. Diverse supplier base 4. Deep-rooted financial and management expertise
5. Good brand presence and customer service makes it a popular brand
Sara Lee Weaknesses
Here are the weaknesses in the Sara Lee SWOT Analysis:
1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting
2. Reliance on Wal-Mart curtails pricing and discount flexibility
3. Highly competitive industry
Sara Lee Opportunities
Following are the Opportunities in Sara Lee SWOT Analysis:
1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America 2.Hillshire name will help retain the strong equity with consumers and customers 3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth
Sara Lee Threats
The threats in the SWOT Analysis of Sara Lee are as mentioned:
1.Highly publicized meat-related health issues 2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers 3.Laws and regulations
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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