Sara Lee SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Sara Lee Corporation

Food Processing

Food & Beverages

Everybody doesn't like something, but nobody doesn't like Sara Lee

Out-doing rivals on the basis of differentiating qualities of their products

Business segments: Meat  products, bakery, food service

Food manufacturers, grocery and meat wholesalers and retail traders, restaurants

Striving for higher quality, wider product selections &healthier options

Below are the Strengths in the SWOT Analysis of Sara Lee:

1. Strong brand portfolio within food and beverage markets provides stable revenue growth
2. Large number of registered trademarks in public consumer markets
3. Diverse supplier base
4. Deep-rooted financial and management expertise

5. Good brand presence and customer service makes it a popular brand

Here are the weaknesses in the Sara Lee SWOT Analysis:

1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting

2. Reliance on Wal-Mart curtails pricing and discount flexibility

3. Highly competitive industry

Following are the Opportunities in Sara Lee SWOT Analysis:

1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
2.Hillshire name will help retain the strong equity with consumers and customers
3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth

The threats in the SWOT Analysis of Sara Lee are as mentioned:

1.Highly publicized meat-related health issues
2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
3.Laws and regulations

Below are the top 3 Sara Lee competitors:

1. Tyson Foods Inc.

2. Cargill Inc.

3. Kraft Foods