Sara Lee SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Sara Lee SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sara Lee, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sara Lee to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sara Lee is one of the leading brands in the food & beverages sector.

The article below lists the Sara Lee SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sara Lee SWOT Analysis:

SWOT Analysis of Sara Lee

For Sara Lee, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sara Lee Strengths

The strengths of Sara Lee looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sara Lee :

1. Strong brand portfolio within food and beverage markets provides stable revenue growth
2. Large number of registered trademarks in public consumer markets
3. Diverse supplier base
4. Deep-rooted financial and management expertise

5. Good brand presence and customer service makes it a popular brand

Sara Lee Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sara Lee SWOT Analysis:

1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting

2. Reliance on Wal-Mart curtails pricing and discount flexibility

3. Highly competitive industry

Sara Lee Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sara Lee SWOT Analysis:

1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
2.Hillshire name will help retain the strong equity with consumers and customers
3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth

Sara Lee Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sara Lee are as mentioned:

1.Highly publicized meat-related health issues
2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
3.Laws and regulations

Sara Lee Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sara Lee:

1. Tyson Foods Inc.

2. Cargill Inc.

3. Kraft Foods

Hence this concludes the Sara Lee SWOT analysis.

Continue reading more about the brand/company.

About Sara Lee

Sara Lee Overview
Parent Company

Sara Lee Corporation


Food Processing


Food & Beverages

Tagline/ Slogan

Everybody doesn't like something, but nobody doesn't like Sara Lee


Out-doing rivals on the basis of differentiating qualities of their products

Sara Lee STP

Business segments: Meat  products, bakery, food service

Target Market

Food manufacturers, grocery and meat wholesalers and retail traders, restaurants


Striving for higher quality, wider product selections &healthier options

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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