Parle Hide & Seek SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11883

SWOT analysis of Parle Hide & Seek analyses the brand/company with its strengths, weaknesses, opportunities & threats. Parle Hide & Seek is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Hide & Seek competitors and elaborates Parle Hide & Seek segmentation, targeting, positioning & USP.

Hide & Seek

Parent Company





Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye


Chocolate Chip Biscuits

Parle Hide & Seek STP


Quality conscious children and adults

Target Group

All age groups middle and upper class people


World’s best molded chocolate chip cookies

Parle Hide & Seek SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Hide & Seek. Strengths are:

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon


Here are the weaknesses in the Parle Hide & Seek SWOT Analysis:

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version


Following are the Opportunities in Parle Hide & Seek SWOT Analysis:

1.Tie-up with corporate/hotel chains

2.Sugar Free Version


The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Parle Hide & Seek Competition


Below are the top 2 Parle Hide & Seek competitors:

1.Britannia Bourbon

2.Britannia Chocochip Cookies

The brandguide table above concludes the Parle Hide & Seek SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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