Parle Hide & Seek SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12269

SWOT analysis of Parle Hide & Seek analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Hide & Seek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Hide & Seek to benchmark its business & performance as compared to the competitors and industry. Parle Hide & Seek is one of the leading brands in the food & beverages sector. The table below also lists the top Parle Hide & Seek competitors and elaborates Parle Hide & Seek market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle Hide & Seek SWOT, Competitors, Marketing STP & Brand analysis Table

Hide & Seek

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye

USP

Chocolate Chip Biscuits

Parle Hide & Seek STP
Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

World’s best molded chocolate chip cookies

Parle Hide & Seek SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Hide & Seek. Strengths are:

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Weaknesses

Here are the weaknesses in the Parle Hide & Seek SWOT Analysis:

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Opportunities

Following are the Opportunities in Parle Hide & Seek SWOT Analysis:

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Threats

The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Parle Hide & Seek Competition
Competitors

Below are the top 2 Parle Hide & Seek competitors:

1.Britannia Bourbon

2.Britannia Chocochip Cookies

The brandguide table above concludes the Parle Hide & Seek SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Hide & Seek. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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