Parle Hide & Seek SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Hide & Seek analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle Hide & Seek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Hide & Seek to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle Hide & Seek is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Hide & Seek competitors and includes Parle Hide & Seek target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Hide & Seek SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Hide & Seek

Parent Company





Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye


Chocolate Chip Biscuits

Parle Hide & Seek STP
Parle Hide & Seek Segmentation

Quality conscious children and adults

Parle Hide & Seek Target Market

All age groups middle and upper class people

Parle Hide & Seek Positioning

World’s best molded chocolate chip cookies

Parle Hide & Seek SWOT Analysis
Parle Hide & Seek Strengths

Below are the Strengths in the SWOT Analysis of Parle Hide & Seek:

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Parle Hide & Seek Weaknesses

Here are the weaknesses in the Parle Hide & Seek SWOT Analysis:

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Parle Hide & Seek Opportunities

Following are the Opportunities in Parle Hide & Seek SWOT Analysis:

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Parle Hide & Seek Threats

The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Parle Hide & Seek Competition

Below are the top 2 Parle Hide & Seek competitors:

1.Britannia Bourbon

2.Britannia Chocochip Cookies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Hide & Seek. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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