Parle Hide & Seek SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 11453
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SWOT Analysis of Parle Hide & Seek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hide & Seek

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye

USP

Chocolate Chip Biscuits

Parle Hide & Seek STP

Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

World’s best molded chocolate chip cookies

Parle Hide & Seek SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle Hide & Seek :

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Weaknesses

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Opportunities

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Threats

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Parle Hide & Seek Competition

Competitors

Below are the 2 main Parle Hide & Seek competitors :

1.Britannia Bourbon

2.Britannia Chocochip Cookies


The brandguide table above concludes the Parle Hide & Seek SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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