Parle Hide & Seek SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle Hide & Seek analyses the brand by its strengths, weaknesses, opportunities & threats. In Parle Hide & Seek SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Hide & Seek to benchmark its business & performance as compared to the competitors. Parle Hide & Seek is one of the leading brands in the food & beverages sector.

The table below lists the Parle Hide & Seek SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle Hide & Seek competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle Hide & Seek SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Hide & Seek

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye

USP

Chocolate Chip Biscuits

Parle Hide & Seek STP
Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

World’s best molded chocolate chip cookies

SWOT Analysis of Parle Hide & Seek
Parle Hide & Seek Strengths

Below are the Strengths in the SWOT Analysis of Parle Hide & Seek:

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Parle Hide & Seek Weaknesses

Here are the weaknesses in the Parle Hide & Seek SWOT Analysis:

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Parle Hide & Seek Opportunities

Following are the Opportunities in Parle Hide & Seek SWOT Analysis:

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Parle Hide & Seek Threats

The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Parle Hide & Seek Competition
Parle Hide & Seek Competitors

Below are the top 2 competitors of Parle Hide & Seek:

1.Britannia Bourbon

2.Britannia Chocochip Cookies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle Hide & Seek. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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