Parle Hide & Seek SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Parle Hide & Seek SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Parle Hide & Seek, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle Hide & Seek to benchmark its business & performance as compared to the competitors, and make strategic improvements. Parle Hide & Seek is one of the leading brands in the food & beverages sector.

The article below lists the Parle Hide & Seek SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parle Hide & Seek SWOT Analysis:

SWOT Analysis of Parle Hide & Seek

For Parle Hide & Seek, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Parle Hide & Seek Strengths

The strengths of Parle Hide & Seek looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parle Hide & Seek :

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Parle Hide & Seek Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parle Hide & Seek SWOT Analysis:

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Parle Hide & Seek Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parle Hide & Seek SWOT Analysis:

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Parle Hide & Seek Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned:

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories


Parle Hide & Seek Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Parle Hide & Seek:

1.Britannia Bourbon

2.Britannia Chocochip Cookies

Hence this concludes the Parle Hide & Seek SWOT analysis.

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About Parle Hide & Seek

Hide & Seek

Parent Company





Food & Beverages

Tagline/ Slogan

Tasty itna ki dil aa jaye


Chocolate Chip Biscuits

Parle Hide & Seek STP

Quality conscious children and adults

Target Market

All age groups middle and upper class people


World’s best molded chocolate chip cookies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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