Parle G SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22088

SWOT analysis of Parle G analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle G SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors and industry. Parle G is one of the leading brands in the food & beverages sector. The table below also lists the top Parle G competitors and elaborates Parle G market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parle G SWOT, Competitors, Marketing STP & Brand analysis Table
Parle G Brand Analysis
Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius

USP

India's most trusted top of the mind brand

Parle G STP
Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

Parle G SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle G. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Weaknesses

Here are the weaknesses in the Parle G SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Opportunities

Following are the Opportunities in Parle G SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Threats

The threats in the SWOT Analysis of Parle G are as mentioned:

1. Similar biscuit categories

Parle G Competition
Competitors

Below are the top 3 Parle G competitors:

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

The brandguide table above concludes the Parle G SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle G. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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