Parle G SWOT Analysis, Competitors & USP

Parle G SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Parle G, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors, and make strategic improvements. Parle G is one of the leading brands in the food & beverages sector.

The article below lists the Parle G SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parle G SWOT Analysis:

SWOT Analysis of Parle G

For Parle G, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Parle G Strengths

The strengths of Parle G looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parle G :

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Parle G Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parle G SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Parle G Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parle G SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Parle G Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parle G are as mentioned:

1. Similar biscuit categories

Parle G Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Parle G:

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

Hence this concludes the Parle G SWOT analysis.

Continue reading more about the brand/company.

About Parle G

Parle G Overview
Parent Company	Parle
Category	Biscuits
Sector	Food & Beverages
Tagline/ Slogan	G means Genius; Aao Banaye kal ke Genius
USP	India's most trusted top of the mind brand
Parle G STP
Segmentation	People looking to have biscuits anytime
Target Market	All age groups lower, middle and upper class people
Positioning	For children who are genius in every field

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parle G. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading: