Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Parle G analyses the brand by its strengths, weaknesses, opportunities & threats. In Parle G SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors. Parle G is one of the leading brands in the food & beverages sector.
The table below lists the Parle G SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle G competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
All age groups lower, middle and upper class people
For children who are genius in every field
SWOT Analysis of Parle G
Parle G Strengths
Below are the Strengths in the SWOT Analysis of Parle G:
1. Low cost
2.Good advertising and visibility
3.Celebrity brand ambassadors
4.Most trusted brand having high brand loyalty
5.Top of the mind biscuit brand
Parle G Weaknesses
Here are the weaknesses in the Parle G SWOT Analysis:
1. Many competitors in this segment
2. Nothing unique in the product now.
4. No diffrentiation
Parle G Opportunities
Following are the Opportunities in Parle G SWOT Analysis:
1. Tie-up with schools as a part of meals
2. Tieup with corporates/hotel chains
Parle G Threats
The threats in the SWOT Analysis of Parle G are as mentioned:
1. Similar biscuit categories
Parle G Competition
Parle G Competitors
Below are the top 3 competitors of Parle G:
1. Britannia Tiger
2. Horlicks Biscuits
3. Local glucose biscuits
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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