Parle G SWOT Analysis
Parle G is one of the leading brands in the food & beverages sector. Parle G SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parle G:
Quick Glance:
Parle G Strengths
- Low cost
- Good advertising and visibility
- Celebrity brand ambassadors
- Most trusted brand having high brand loyalty
- Top of the mind biscuit brand
Above are the strengths in the SWOT Analysis of Parle G. The strengths of Parle G looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Parle G Weaknesses
- Many competitors in this segment
- Nothing unique in the product now.
- Storage
- No diffrentiation
These were the weaknesses in the Parle G SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Parle G Opportunities
- Tie-up with schools as a part of meals
- Tieup with corporates/hotel chains
Above we covered the opportunities in Parle G SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Parle G Threats
- Similar biscuit categories
The threats in the SWOT Analysis of Parle G are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Parle G SWOT analysis.
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About Parle G
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Parle G Overview | |
|---|---|
| Parent Company |
Parle |
| Category |
Biscuits |
| Sector | |
| Tagline/ Slogan |
G means Genius; Aao Banaye kal ke Genius |
| USP |
India's most trusted top of the mind brand |
| Parle G STP | |
| Segmentation |
People looking to have biscuits anytime |
| Target Market |
All age groups lower, middle and upper class people |
| Positioning |
For children who are genius in every field |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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