Parle G SWOT Analysis, Competitors & USP

Parle G

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius

USP

India's most trusted top of the mind brand

Parle G STP

Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

Parle G SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle G. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Weaknesses

Here are the weaknesses in the Parle G SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Opportunities

Following are the Opportunities in Parle G SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Threats

The threats in the SWOT Analysis of Parle G are as mentioned:

1. Similar biscuit categories

Parle G Competition

Competitors

Below are the top 3 Parle G competitors:

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits