SWOT analysis of Parle G analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle G SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors and industry. Parle G is one of the leading brands in the food & beverages sector. The table below also lists the top Parle G competitors and elaborates Parle G market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Parle G Brand Analysis | |
|---|---|
| Parent Company |
Parle |
| Category |
Biscuits |
| Sector | |
| Tagline/ Slogan |
G means Genius; Aao Banaye kal ke Genius |
| USP |
India's most trusted top of the mind brand |
| Parle G STP | |
| Segment |
People looking to have biscuits anytime |
| Target Group |
All age groups lower, middle and upper class people |
| Positioning |
For children who are genius in every field |
| Parle G SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle G. Strengths are: 1. Low cost 2.Good advertising and visibility 3.Celebrity brand ambassadors 4.Most trusted brand having high brand loyalty 5.Top of the mind biscuit brand |
| Weaknesses |
Here are the weaknesses in the Parle G SWOT Analysis: 1. Many competitors in this segment 2. Nothing unique in the product now. 3. Storage 4. No diffrentiation |
| Opportunities |
Following are the Opportunities in Parle G SWOT Analysis: 1. Tie-up with schools as a part of meals 2. Tieup with corporates/hotel chains |
| Threats |
The threats in the SWOT Analysis of Parle G are as mentioned: 1. Similar biscuit categories |
| Parle G Competition | |
| Competitors |
Below are the top 3 Parle G competitors: 2. Horlicks Biscuits 3. Local glucose biscuits |
The brandguide table above concludes the Parle G SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle G. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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