Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Parle G analyses the brand by its strengths, weaknesses, opportunities & threats. In Parle G SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors. Parle G is one of the leading brands in the food & beverages sector.
The article below lists the Parle G SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parle G SWOT Analysis:
For Parle G, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Parle G Strengths
The strengths of Parle G looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parle G :
1. Low cost
2.Good advertising and visibility
3.Celebrity brand ambassadors
4.Most trusted brand having high brand loyalty
5.Top of the mind biscuit brand
Parle G Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parle G SWOT Analysis:
1. Many competitors in this segment
2. Nothing unique in the product now.
4. No diffrentiation
Parle G Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parle G SWOT Analysis:
1. Tie-up with schools as a part of meals
2. Tieup with corporates/hotel chains
Parle G Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parle G are as mentioned:
1. Similar biscuit categories
Parle G Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Parle G:
All age groups lower, middle and upper class people
For children who are genius in every field
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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