Parle G SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Parle G analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parle G SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parle G to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parle G is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parle G competitors and includes Parle G target market, segmentation, positioning & Unique Selling Proposition (USP).

Parle G SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parle G Brand Analysis
Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius

USP

India's most trusted top of the mind brand

Parle G STP
Parle G Segmentation

People looking to have biscuits anytime

Parle G Target Market

All age groups lower, middle and upper class people

Parle G Positioning

For children who are genius in every field

Parle G SWOT Analysis
Parle G Strengths

Below are the Strengths in the SWOT Analysis of Parle G:

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Parle G Weaknesses

Here are the weaknesses in the Parle G SWOT Analysis:

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Parle G Opportunities

Following are the Opportunities in Parle G SWOT Analysis:

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Parle G Threats

The threats in the SWOT Analysis of Parle G are as mentioned:

1. Similar biscuit categories

Parle G Competition
Competitors

Below are the top 3 Parle G competitors:

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parle G. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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