Parle G SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 20696
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SWOT Analysis of Parle G with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle G

Parent Company

Parle

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius

USP

India's most trusted top of the mind brand

Parle G STP

Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

Parle G SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parle G. Strengths are:

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Weaknesses

Here are the weaknesses of Parle G :

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Opportunities

Following are the Opportunities of Parle G :

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Threats

The threats of Parle G are as mentioned :

1. Similar biscuit categories

Parle G Competition

Competitors

Below are the 3 main Parle G competitors :

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

The brandguide table above concludes the Parle G SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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