Want Want China SWOT Analysis, Competitors & USP

SWOT analysis of Want Want China analyses the brand by its strengths, weaknesses, opportunities & threats. In Want Want China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Want Want China to benchmark its business & performance as compared to the competitors. Want Want China is one of the leading brands in the food & beverages sector.

The article below lists the Want Want China SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Want Want China SWOT Analysis:

SWOT Analysis of Want Want China

For Want Want China, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Want Want China Strengths

The strengths of Want Want China looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Want Want China :

1. Extensive nationwide sales and distribution network throughout the People’s Republic of China.
2. “Want Want” brand was ranked top 10 in “2011 Taiwan Top 20

Global Brands”
3. Through consolidation of sales orders, the Group not only ensures

quality of services provided but also greater operating leverage such as control in transportation costs
4. The Group established around 50,000 various specialty display programs nationwide which resulted in increased sales volume on the back of superior retail merchandising

5. Sales personnel divided into dedicated sales teams for rice crackers and snack foods, and dairy beverages

6. It is the largest maker of rice cakes and flavored milk in China

Want Want China Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Want Want China SWOT Analysis:

1.Increase in the costs of raw materials such as rice, palm oil, sugar and plastic packing materials coupled with the rising labour cost
2.Limited global presence and band awareness compared to global leaders
3. Intense competition among industry players

Want Want China Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Want Want China SWOT Analysis:

1.Enhancement and improvement in distributing quality by setting certain standards for qualification verification, which will progressively improve their quality and thus consolidate the leading position of Want Want products in the market
2.Deploy more resources in key points of sales and fully implement the SFA system, and at the same time customize our marketing activities according to the different characteristics of each point of sales, which will enable the effective display and showcase of a wide range of the Group’s specialty products at the points of sales
3.Closelymonitor cost trends and deliver the best strategies to cope with market challenges

Want Want China Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Want Want China are as mentioned:

1.Weakening global economic growth and the worsening of the European sovereign debt crisis
2.Foreign exchange risk arises from purchases from overseas and certain recognized assets and liabilities which are denominated in currencies other than the functional currency of the subsidiaries
3.The Group’s activities expose it to a variety of financial risks: market risk (including fair value interest rate risk, cash flow interest rate

risk and price risk), credit risk and liquidity risk

Want Want China Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Want Want China:

1.Morinaga & Co., Ltd
2.China Mengniu Dairy Company Limited
3.Universal Robina Corporation

Hence this concludes the Want Want China SWOT analysis.

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About Want Want China

Want Want China Overview
Parent Company	Want Want China Holdings Limited
Category	Food Processing
Sector	Food & Beverages
Tagline/ Slogan	Rice Dragon of the World
USP	Pioneer in registering the first Taiwanese trademark and now owns the most registered trademarks in China
Want Want China STP
Segmentation	Products: Rice Crackers, Dairy & Beverages, Snack Foods
Target Market	Households, chefs, restaurants
Positioning	Promise to conscientiously deliver every Want Want product to every county, township and village so that every customer enjoys the best of Want Want products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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