Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Want Want China analyses the brand by its strengths, weaknesses, opportunities & threats. In Want Want China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Want Want China to benchmark its business & performance as compared to the competitors. Want Want China is one of the leading brands in the food & beverages sector.
The table below lists the Want Want China SWOT (Strengths, Weaknesses, Opportunities, Threats), top Want Want China competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Promise to conscientiously deliver every Want Want product to every county, township and village so that every customer enjoys the
best of Want Want products
SWOT Analysis of Want Want China
Want Want China Strengths
Below are the Strengths in the SWOT Analysis of Want Want China:
1. Extensive nationwide sales and distribution network throughout the People’s Republic of China. 2. “Want Want” brand was ranked top 10 in “2011 Taiwan Top 20
Global Brands” 3. Through consolidation of sales orders, the Group not only ensures
quality of services provided but also greater operating leverage such as control in transportation costs 4. The Group established around 50,000 various specialty display programs nationwide which resulted in increased sales volume on the back of superior retail merchandising
5. Sales personnel divided into dedicated sales teams for rice crackers and snack foods, and dairy beverages
6. It is the largest maker of rice cakes and flavored milk in China
Want Want China Weaknesses
Here are the weaknesses in the Want Want China SWOT Analysis:
1.Increase in the costs of raw materials such as rice, palm oil, sugar and plastic packing materials coupled with the rising labour cost 2.Limited global presence and band awareness compared to global leaders 3. Intense competition among industry players
Want Want China Opportunities
Following are the Opportunities in Want Want China SWOT Analysis:
1.Enhancement and improvement in distributing quality by setting certain standards for qualification verification, which will progressively improve their quality and thus consolidate the leading position of Want Want products in the market 2.Deploy more resources in key points of sales and fully implement the SFA system, and at the same time customize our marketing activities according to the different characteristics of each point of sales, which will enable the effective display and showcase of a wide range of the Group’s specialty products at the points of sales 3.Closelymonitor cost trends and deliver the best strategies to cope with market challenges
Want Want China Threats
The threats in the SWOT Analysis of Want Want China are as mentioned:
1.Weakening global economic growth and the worsening of the European sovereign debt crisis 2.Foreign exchange risk arises from purchases from overseas and certain recognized assets and liabilities which are denominated in currencies other than the functional currency of the subsidiaries 3.The Group’s activities expose it to a variety of financial risks: market risk (including fair value interest rate risk, cash flow interest rate
risk and price risk), credit risk and liquidity risk
Want Want China Competition
Want Want China Competitors
Below are the top 3 competitors of Want Want China:
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