SWOT analysis of Want Want China analyses the brand by its strengths, weaknesses, opportunities & threats. In Want Want China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Want Want China to benchmark its business & performance as compared to the competitors. Want Want China is one of the leading brands in the food & beverages sector.
The table below lists the Want Want China SWOT (Strengths, Weaknesses, Opportunities, Threats), top Want Want China competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Want Want China Brand Analysis | |
---|---|
Parent Company |
Want Want China Holdings Limited |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
Rice Dragon of the World |
USP |
Pioneer in registering the first Taiwanese trademark and now owns the most registered trademarks in China |
Want Want China STP | |
Segment |
Products: Rice Crackers, Dairy & Beverages, Snack Foods |
Target Group |
Households, chefs, restaurants |
Positioning |
Promise to conscientiously deliver every Want Want product to every county, township and village so that every customer enjoys the best of Want Want products |
SWOT Analysis of Want Want China | |
Want Want China Strengths |
Below are the Strengths in the SWOT Analysis of Want Want China: 1. Extensive nationwide sales and distribution network throughout the People’s Republic of China. Global Brands” quality of services provided but also greater operating leverage such as control in transportation costs 5. Sales personnel divided into dedicated sales teams for rice crackers and snack foods, and dairy beverages 6. It is the largest maker of rice cakes and flavored milk in China |
Want Want China Weaknesses |
Here are the weaknesses in the Want Want China SWOT Analysis: 1.Increase in the costs of raw materials such as rice, palm oil, sugar and plastic packing materials coupled with the rising labour cost |
Want Want China Opportunities |
Following are the Opportunities in Want Want China SWOT Analysis: 1.Enhancement and improvement in distributing quality by setting certain standards for qualification verification, which will progressively improve their quality and thus consolidate the leading position of Want Want products in the market |
Want Want China Threats |
The threats in the SWOT Analysis of Want Want China are as mentioned: 1.Weakening global economic growth and the worsening of the European sovereign debt crisis risk and price risk), credit risk and liquidity risk |
Want Want China Competition | |
Want Want China Competitors |
Below are the top 3 competitors of Want Want China: 1.Morinaga & Co., Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Want Want China. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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