Ingredion Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ingredion Incorporated analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ingredion Incorporated SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ingredion Incorporated to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ingredion Incorporated is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ingredion Incorporated competitors and includes Ingredion Incorporated target market, segmentation, positioning & Unique Selling Proposition (USP).

Ingredion Incorporated SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ingredion Incorporated Brand Analysis
Parent Company

Ingredion Incorported (Formerly Corn Products International, Inc.)

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Developing ideas. Delivering Solutions

USP

With over 100 years of experience supplying the world with innovative ingredient solutions, they are a vital part of everyday life – in thousands of ways; from baked goods to corrugated board, beverages to lotions, its ingredients are in products that people around the world use every day

Ingredion Incorporated STP
Ingredion Incorporated Segmentation

Business Segments: Food and Beverage Sweeteners, Food and Beverage Starches, Health & Nutrition, Personal Care, Green Solutions

Pharmaceutical, Industrial, Animal Nutrition and Co-Products

Ingredion Incorporated Target Market

Food, beverage, brewing, pharmaceutical and numerous industrial sectors around the world

Ingredion Incorporated Positioning

Committed to supplying customers with quality, innovative ingredient solutions that are on-trend and in demand

Ingredion Incorporated SWOT Analysis
Ingredion Incorporated Strengths

Below are the Strengths in the SWOT Analysis of Ingredion Incorporated:

1. Global network of manufacturing facilities, ingredient development centers and sales offices in 40 countries with over 11,000 employees& a strong balance sheet and cash flow generation
2. Leading global ingredient provider to food, beverage, brewing, pharmaceutical and industrial customers around the world with diversified geographic position, product portfolio and end markets
3. Deep local knowledge with local managers in combination with long-term view and approach
4. Strong risk management practices across its businesses

5. Diverse operations and a strong global presence

Ingredion Incorporated Weaknesses

Here are the weaknesses in the Ingredion Incorporated SWOT Analysis:

1. Changing consumption preferences including those relating to high fructose corn syrup
2. Higher energy and raw material prices are negatively impacting production costs in the ingredients industry.

3. There is a reduced demand for products with synthetics in colors, flavor enhancers, preservatives, anti-oxidants and also artificial sweeteners.

Ingredion Incorporated Opportunities

Following are the Opportunities in Ingredion Incorporated SWOT Analysis:

1. Tapping potential of growth in key categories such as carbonated soft drinks, brewing, global prepared meals, confectionary, ice cream, yogurt, sauces and dressings &soups
2.Moving toward greater global collaboration to increase overall efficiency and effectiveness
3.Focusing on new products, new technologies and customer solutions

Ingredion Incorporated Threats

The threats in the SWOT Analysis of Ingredion Incorporated are as mentioned:

1. Fluctuations in prices of fuels and energy products can have adverse effects on the company’s production costs and profitability

2. Markets within which it operates are highly competitive

3. Vulnerable to development of new substitution products

Ingredion Incorporated Competition
Competitors

Below are the top 3 Ingredion Incorporated competitors:

1. Archer-Daniels-Midland Company

2. Cargill, Incorporated

3. Tate & Lyle Ingredients Americas, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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