Ingredion Incorporated SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3353

SWOT Analysis of Ingredion Incorporated with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ingredion Incorporated

Parent Company

Ingredion Incorported (Formerly Corn Products International, Inc.)


Food Processing


Food & Beverages

Tagline/ Slogan

Developing ideas. Delivering Solutions


With over 100 years of experience supplying the world with innovative ingredient solutions, they are a vital part of everyday life – in thousands of ways; from baked goods to corrugated board, beverages to lotions, its ingredients are in products that people around the world use every day

Ingredion Incorporated STP


Business Segments: Food and Beverage Sweeteners, Food and Beverage Starches, Health & Nutrition, Personal Care, Green Solutions

Pharmaceutical, Industrial, Animal Nutrition and Co-Products

Target Group

Food, beverage, brewing, pharmaceutical and numerous industrial sectors around the world


Committed to supplying customers with quality, innovative ingredient solutions that are on-trend and in demand

Ingredion Incorporated SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ingredion Incorporated :

1. Global network of manufacturing facilities, ingredient development centers and sales offices in 40 countries with over 11,000 employees& a strong balance sheet and cash flow generation
2. Leading global ingredient provider to food, beverage, brewing, pharmaceutical and industrial customers around the world with diversified geographic position, product portfolio and end markets
3. Deep local knowledge with local managers in combination with long-term view and approach
4. Strong risk management practices across its businesses

5. Diverse operations and a strong global presence


1. Changing consumption preferences including those relating to high fructose corn syrup
2. Higher energy and raw material prices are negatively impacting production costs in the ingredients industry.

3. There is a reduced demand for products with synthetics in colors, flavor enhancers, preservatives, anti-oxidants and also artificial sweeteners.


1. Tapping potential of growth in key categories such as carbonated soft drinks, brewing, global prepared meals, confectionary, ice cream, yogurt, sauces and dressings &soups
2.Moving toward greater global collaboration to increase overall efficiency and effectiveness
3.Focusing on new products, new technologies and customer solutions


1. Fluctuations in prices of fuels and energy products can have adverse effects on the company’s production costs and profitability

2. Markets within which it operates are highly competitive

3. Vulnerable to development of new substitution products

Ingredion Incorporated Competition


Below are the 3 main Ingredion Incorporated competitors :

1. Archer-Daniels-Midland Company

2. Cargill, Incorporated

3. Tate & Lyle Ingredients Americas, Inc.

The brandguide table above concludes the Ingredion Incorporated SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Ingredion Incorporated. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: