Savola Group SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3782

SWOT analysis of Savola Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Savola Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savola Group to benchmark its business & performance as compared to the competitors and industry. Savola Group is one of the leading brands in the food & beverages sector. The table below also lists the top Savola Group competitors and elaborates Savola Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Savola Group SWOT, Competitors, Marketing STP & Brand analysis Table
Savola Group Brand Analysis
Parent Company

Savola Group


Food Processing


Food & Beverages

Tagline/ Slogan

Always fresh, always for less


Give consumers a fair price, while ensuring returns to our investors and all stakeholders

Savola Group STP

Foods comprises of Edible Oils, Sugar and Noodles/Pasta, Retail , Plastics

Target Group



Always looking for ways to create superior offers for our customers-what they call "offer advantage"

Savola Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Savola Group. Strengths are:

1. Strong Financial Performance & constant revenue growth

2. Leading Market Position specially in the Middle East

3. Diversified Business operations in edible oils, sugar, fresh dairy products, and restaurants serving fast foods

4. Responsive and agile in growing market share through our market research, in-depth analyses and 25 years of experience

5. It is ranked among the top 10 companies in the Saudi Arabian market

6. The  total workforce of the group is around 17,000 employees


Here are the weaknesses in the Savola Group SWOT Analysis:

1. Limited global presence as compared to global leaders in the segment

2. Dependence majorly on domestic market is a concern


Following are the Opportunities in Savola Group SWOT Analysis:

1. Strategic Acquisitions and global tie-ups to enhance its market presence

2. Growing Retail Sector in UAE and Middle East which can be tapped for growth


The threats in the SWOT Analysis of Savola Group are as mentioned:

1. Intense competition from global players

2. Fluctuating Global Economic Conditions

3. Strict Government policies

Savola Group Competition

Below are the top 3 Savola Group competitors:

1.Supreme Foods Group
2. Astra Food Company
3. Americana Group (Kuwait Food Company)

The brandguide table above concludes the Savola Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Savola Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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