Savola Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Savola Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Savola Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savola Group to benchmark its business & performance as compared to the competitors. Savola Group is one of the leading brands in the food & beverages sector.

The article below lists the Savola Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Savola Group SWOT Analysis:

SWOT Analysis of Savola Group

For Savola Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Savola Group Strengths

The strengths of Savola Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Savola Group :

1. Strong Financial Performance & constant revenue growth

2. Leading Market Position specially in the Middle East

3. Diversified Business operations in edible oils, sugar, fresh dairy products, and restaurants serving fast foods

4. Responsive and agile in growing market share through our market research, in-depth analyses and 25 years of experience

5. It is ranked among the top 10 companies in the Saudi Arabian market

6. The  total workforce of the group is around 17,000 employees

Savola Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Savola Group SWOT Analysis:

1. Limited global presence as compared to global leaders in the segment

2. Dependence majorly on domestic market is a concern


Savola Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Savola Group SWOT Analysis:

1. Strategic Acquisitions and global tie-ups to enhance its market presence

2. Growing Retail Sector in UAE and Middle East which can be tapped for growth

Savola Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Savola Group are as mentioned:

1. Intense competition from global players

2. Fluctuating Global Economic Conditions

3. Strict Government policies


Savola Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Savola Group:

1.Supreme Foods Group
2. Astra Food Company
3. Americana Group (Kuwait Food Company)

Hence this concludes the Savola Group SWOT analysis.

Continue reading more about the brand/company.

About Savola Group

Savola Group Overview
Parent Company

Savola Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Always fresh, always for less

USP

Give consumers a fair price, while ensuring returns to our investors and all stakeholders

Savola Group STP
Segmentation

Foods comprises of Edible Oils, Sugar and Noodles/Pasta, Retail , Plastics

Target Market

Households/chefs/restaurants

Positioning

Always looking for ways to create superior offers for our customers-what they call "offer advantage"


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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