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Yamazaki Baking SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 09, 2023Read time:

Here is a detailed SWOT analysis of Yamazaki Baking covering strengths, weaknesses, opportunities and threats.

Yamazaki Baking Strengths

  1. Products are sold nationwide through supermarkets, convenience stores and other sales channels. It has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site
  2. In the convenience store business development ofproducts perfectly suited to each geographical region and to enrich the assortment of products available
  3. The company recognizes that it must have an accurate understanding of consumer preferences and develop new products accordingly in order to keep offering customers new and delicious tastes
  4. By proactively adopting advanced frozen technology and other technological innovations, Yamazaki Baking, through its Japanese-style confectionary business, continues to offer products of truly high value that satisfy customers
  5. Has a strong workforce of over 15,000 employees

Above are the strengths in the SWOT Analysis of Yamazaki Baking. The strengths of Yamazaki Baking looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yamazaki Baking Weaknesses

  1. Higher ingredient costs, particularly the price of flour
  2. Intense competition for sales in the market
  3. Prolonged deflation has created a market environment in which customers tend to seek out low prices

These were the weaknesses in the Yamazaki Baking SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yamazaki Baking Opportunities

  1. Take advantage of new developments in information technology to improve sales and distribution systems and assist our licensed stores, which include convenience stores and bakeshops, to attract new customers
  2. Step up efforts to manage quality at all stages, including the procurement of raw materials, distribution and sales, as well as address related environmental issues through such measures as expanding our food waste recycling program
  3. Broaden its global operations, which center on Southeast Asia, Europe and the United States

Above we covered the opportunities in Yamazaki Baking SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yamazaki Baking Threats

  1. Sluggish economic conditions overseas
  2. Restrictions on power supply and continued yen appreciation
  3. Challengingincome environment

The threats in the SWOT Analysis of Yamazaki Baking are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Yamazaki Baking SWOT analysis.

About Yamazaki Baking

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yamazaki Baking Overview
Parent Company

Yamazaki Baking Co., Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Enrich your life with delicious bread


For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations and responded to increasingly diverse consumer needs and changing market conditions

Yamazaki Baking STP

Business segments: Bread, Japanese style confectionery, Western style confectionery, Processed bread & prepared rice, Other ready-to-eat food products

Target Market



To offer excellent quality and outstanding service and in so doing deliver the very best to consumers every day

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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