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Golden Corral SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 07, 2023Read time:

Here is a detailed SWOT analysis of Golden Corral covering strengths, weaknesses, opportunities and threats.

Golden Corral Strengths

  1. Widespread presence across US with 500 steak buffet restaurants in many US states.
  2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies
  3. Huge selection of food options that range from Mexican to American
  4. Good staff training and performance and employee retention measures
  5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want

Above are the strengths in the SWOT Analysis of Golden Corral. The strengths of Golden Corral looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Golden Corral Weaknesses

  1. Affected by past experiences such as salmonella break out and other viruses
  2. Loss of brand reputation due to allegations of improper food storage

These were the weaknesses in the Golden Corral SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Golden Corral Opportunities

  1. Expand offerings to include a healthy buffet option rich in salads and light food
  2. Geographical expansion across other countries with similar palates

Above we covered the opportunities in Golden Corral SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Golden Corral Threats

  1. Competition from stand – alone restaurants which offer more customized food options
  2. Health concerns leading to more people opting for healthier lifestyles and food options
  3. Increasing competitor activity and increasing costs of operations

The threats in the SWOT Analysis of Golden Corral are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Golden Corral SWOT analysis.

About Golden Corral

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Golden Corral Overview
Parent Company

Golden Corral Corporation




Food & Beverages

Tagline/ Slogan

Help Yourself to Happiness , Making Pleasurable Dining Affordable


Buffet restaurant specializing in steak & grill  – American style

Golden Corral STP

Food & beverages restaurants

Target Market

Families who enjoy steak and grilled food


Buffet Style southern American restaurant

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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