Hormel Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2626

SWOT Analysis of Hormel Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hormel Foods

Parent Company

Hormel Foods Corporation


Food Processing


Food and Beverages

Tagline/ Slogan

Life Better Served


Trusted brands that have been built over time by consistently providing high-quality products



Five business segments — Grocery Products, Refrigerated Foods, Jennie-O Turkey Store, Specialty Foods and All Other (International)

Target Group

Retail grocers, Broad line food service distributors , National fast food outlets, Full service restaurant chains


Creating innovative products to meet consumer needs

SWOT Analysis


1. Developing new products for consumers starts by understanding individual needs
2. Since 1891, Hormel Foods has produced products that consumers have come to know and love,with iconic brands like Hormel, Jennie-O Turkey Store and SPAM it has built consumer loyalty around the world
3. Balanced business model including its diverse product portfolio
4. Hormel Foods is among an elite group of Dividend Aristocrats, which are S&P 500 companies that have increased their dividend rate for decades

5. The company has a strong workforce of nearly 19,000 people


1. Limited market share and global presence as compared to global leaders
3.Input costs for corn and soybean meal are volatile
4. Fluctuating  freight and marketing expenses


1. Building business through internal expansion and/or strategic acquisitions
2.Obtaining improved profits through international joint ventures
3. Overseas markets


1.Nutrition & health related concerns

2. Food contamination caused by disease producing organism or pathogens
3.Increase in the cost of animal feed

4. Federal, state, and local food processing controls



1.ConAgra Foods, Inc.

2. Mondelez International, Inc.

3. Tyson Foods Inc.

The table above concludes the Hormel Foods SWOT analysis along with its marketing and brand parameters.


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