Published in Food & Beverages category by MBA Skool Team
Hormel Foods is one of the leading brands in the food & beverages sector. Hormel Foods SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hormel Foods:
Developing new products for consumers starts by understanding individual needs
Since 1891, Hormel Foods has produced products that consumers have come to know and love,with iconic brands like Hormel, Jennie-O Turkey Store and SPAM it has built consumer loyalty around the world
Balanced business model including its diverse product portfolio
Hormel Foods is among an elite group of Dividend Aristocrats, which are S&P 500 companies that have increased their dividend rate for decades
The company has a strong workforce of nearly 19,000 people
Above are the strengths in the SWOT Analysis of Hormel Foods. The strengths of Hormel Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hormel Foods Weaknesses
Limited market share and global presence as compared to global leaders
Input costs for corn and soybean meal are volatile
Fluctuatingfreight and marketing expenses
These were the weaknesses in the Hormel Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hormel Foods Opportunities
Building business through internal expansion and/or strategic acquisitions
Obtaining improved profits through international joint ventures
Above we covered the opportunities in Hormel Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hormel Foods Threats
Nutrition & health related concerns
Food contamination caused by disease producing organism or pathogens
Increase in the cost of animal feed
Federal, state, and local food processing controls
The threats in the SWOT Analysis of Hormel Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hormel Foods SWOT analysis.
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About Hormel Foods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Trusted brands that have been built over time by consistently providing high-quality products
Hormel Foods STP
Five business segments — Grocery Products, Refrigerated Foods, Jennie-O Turkey Store, Specialty Foods and All Other (International)
Retail grocers, Broad line food service distributors , National fast food outlets, Full service restaurant chains
Creating innovative products to meet consumer needs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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