Dean Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dean Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dean Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dean Foods to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dean Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dean Foods competitors and includes Dean Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Dean Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dean Foods Brand Analysis
Parent Company

Dean Evaporated Milk Company

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Created by nature. Delivered by Dean

USP

Offers a portfolio full of natural, nutritious products that are

staples of a healthy diet and are served in various eating places including homes every day

Dean Foods STP
Dean Foods Segmentation

Plant-based food and beverages, Dairy products, Bottled water

Dean Foods Target Market

Homes, schools, restaurants, hospitals, and coffee shops

Dean Foods Positioning

Delivering fresh, nourishing and quality products to families

Dean Foods SWOT Analysis
Dean Foods Strengths

Below are the Strengths in the SWOT Analysis of Dean Foods:

1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands
2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks
3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels
4. Consumer demand for plant-based and organic beverages and

foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWave-Alpro has a leading position in these categories

5. Has a strong workforce of over 24,000

Dean Foods Weaknesses

Here are the weaknesses in the Dean Foods SWOT Analysis:

1. Seasonal changes in the demand for dairy products
2. Retail pricing pressures and intense competition means limited market share
3. Fresh Dairy Direct has several competitors in each of its major product and geographic markets

Dean Foods Opportunities

Following are the Opportunities in Dean Foods SWOT Analysis:

1. Focus on cost reduction and capability building
2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct
3. Investing in emerging and alternative channels and expanding the geography and platform of WhiteWave-Alpro’s portfolio

Dean Foods Threats

The threats in the SWOT Analysis of Dean Foods are as mentioned:

1. Fluid milk category has posted declining volumes over the last several years
2. Contamination due to animal diseases
3. Economic pressures such as supply shortages, and inflation

Dean Foods Competition
Competitors

Below are the top 3 Dean Foods competitors:

1. Dairy Farmers of America, Inc.

2. Dreyer's Grand Ice Cream Holdings, Inc.

3. National Dairy, LLC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dean Foods. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin