Dean Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dean Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Dean Foods is one of the leading brands in the food & beverages sector. The article below lists the Dean Foods SWOT and includes its target market, segmentation, positioning & USP.
In this article:
For Dean Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Dean Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Dean Foods :
1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands
2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks
3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels
4. Consumer demand for plant-based and organic beverages and
foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWave-Alpro has a leading position in these categories
5. Has a strong workforce of over 24,000
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dean Foods SWOT Analysis:
1. Seasonal changes in the demand for dairy products
2. Retail pricing pressures and intense competition means limited market share
3. Fresh Dairy Direct has several competitors in each of its major product and geographic markets
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dean Foods SWOT Analysis:
1. Focus on cost reduction and capability building
2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct
3. Investing in emerging and alternative channels and expanding the geography and platform of WhiteWave-Alpro’s portfolio
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dean Foods are as mentioned:
1. Fluid milk category has posted declining volumes over the last several years
2. Contamination due to animal diseases
3. Economic pressures such as supply shortages, and inﬂation
Hence this concludes the Dean Foods SWOT analysis.
Continue reading more about the brand/company.
|Dean Foods Overview|
Dean Evaporated Milk Company
Created by nature. Delivered by Dean
Offers a portfolio full of natural, nutritious products that are
staples of a healthy diet and are served in various eating places including homes every day
|Dean Foods STP|
Plant-based food and beverages, Dairy products, Bottled water
Homes, schools, restaurants, hospitals, and coffee shops
Delivering fresh, nourishing and quality products to families
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Dean Foods. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us