Dean Foods SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Dean Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dean Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Dean Foods is one of the leading brands in the food & beverages sector. The article below lists the Dean Foods SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Dean Foods

For Dean Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dean Foods Strengths

The strengths of Dean Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Dean Foods :

1. It has 100 facilities located in 35 American states as well as five manufacturing plants in the countries of Belgium, France, the United Kingdom, and the Netherlands
2. Offering superior customer service through one of the USA’s largest refrigerated store delivery networks
3. Fresh Dairy Direct is the largest processor and distributor of milk and other dairy products in the United States, with products sold under more than 50 familiar local and regional brands and a wide array of private labels
4. Consumer demand for plant-based and organic beverages and

foods has grown in recent years due to growing consumer confidence in the health benefits attributable to these products, and WhiteWave-Alpro has a leading position in these categories

5. Has a strong workforce of over 24,000

Dean Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dean Foods SWOT Analysis:

1. Seasonal changes in the demand for dairy products
2. Retail pricing pressures and intense competition means limited market share
3. Fresh Dairy Direct has several competitors in each of its major product and geographic markets

Dean Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dean Foods SWOT Analysis:

1. Focus on cost reduction and capability building
2. Driving volume gains through the acquisition of new customers for Fresh Dairy Direct
3. Investing in emerging and alternative channels and expanding the geography and platform of WhiteWave-Alpro’s portfolio

Dean Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dean Foods are as mentioned:

1. Fluid milk category has posted declining volumes over the last several years
2. Contamination due to animal diseases
3. Economic pressures such as supply shortages, and inflation

Hence this concludes the Dean Foods SWOT analysis.

Continue reading more about the brand/company.

About Dean Foods

Dean Foods Overview
Parent Company

Dean Evaporated Milk Company


Food Processing


Food & Beverages

Tagline/ Slogan

Created by nature. Delivered by Dean


Offers a portfolio full of natural, nutritious products that are

staples of a healthy diet and are served in various eating places including homes every day

Dean Foods STP

Plant-based food and beverages, Dairy products, Bottled water

Target Market

Homes, schools, restaurants, hospitals, and coffee shops


Delivering fresh, nourishing and quality products to families

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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