Tropicana SWOT Analysis
Tropicana is one of the leading brands in the food & beverages sector. Tropicana SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tropicana:
Quick Glance:
Tropicana Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Health Oriented
- Considered to be healthy options as compared to aerated drinks
Above are the strengths in the SWOT Analysis of Tropicana. The strengths of Tropicana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tropicana Weaknesses
- Slightly higher price
- Less Quantity
These were the weaknesses in the Tropicana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Tropicana Opportunities
- Leverage successful brand Pepsi
- Advertise more
- Buy out competition
- More Brand recognition
- Launch fruit flavours not available normally like Apricot, Peach etc.
Above we covered the opportunities in Tropicana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tropicana Threats
- Threat from otherdrinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Tropicana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tropicana SWOT analysis.
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About Tropicana
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Tropicana | |
| Parent Company |
Pepsi |
|---|---|
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Lets make breakfast 100% |
| USP |
High quality juice beverages and nectar |
| Tropicana STP | |
| Segmentation |
Fruit based beverage |
| Target Market |
Youth of Lower, middle income |
| Positioning |
Healthy fruit juice to give the nutrients required daily |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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