Tropicana SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 25868

SWOT analysis of Tropicana analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tropicana is one of the leading brands in the food & beverages sector. The table below also lists the top Tropicana competitors and elaborates Tropicana segmentation, targeting, positioning & USP.

Tropicana SWOT, Competitors, Marketing STP & Brand analysis Table

Tropicana

Parent Company

Pepsi

Category

Beverage

Sector

Food & Beverages

Tagline/ Slogan

Lets make breakfast 100%

USP

High quality juice beverages and nectar

Tropicana STP
Segment

Fruit based beverage

Target Group

Youth of Lower, middle income

Positioning

Healthy fruit juice to give the nutrients required daily

Tropicana SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tropicana. Strengths are:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Health Oriented

4.Considered to be healthy options as compared to aerated drinks

Weaknesses

Here are the weaknesses in the Tropicana SWOT Analysis:

1.Slightly higher price

2.Less Quantity

Opportunities

Following are the Opportunities in Tropicana SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Launch fruit flavours not available normally like Apricot, Peach etc.

Threats

The threats in the SWOT Analysis of Tropicana are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Tropicana Competition
Competitors

Below are the top 5 Tropicana competitors:

1.Minute Maid

2.Real Fruit Juices

3.Del Monte Foods

4.Frooti

5.Saints

The brandguide table above concludes the Tropicana SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tropicana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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