Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Tropicana analyses the brand by its strengths, weaknesses, opportunities & threats. In Tropicana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tropicana to benchmark its business & performance as compared to the competitors. Tropicana is one of the leading brands in the food & beverages sector.
The article below lists the Tropicana SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tropicana SWOT Analysis:
For Tropicana, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Tropicana looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tropicana :
1.Excellent branding and advertising
2.Excellent distribution and availability
4.Considered to be healthy options as compared to aerated drinks
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tropicana SWOT Analysis:
1.Slightly higher price
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tropicana SWOT Analysis:
1.Leverage successful brand Pepsi
3.Buy out competition
4.More Brand recognition
5.Launch fruit flavours not available normally like Apricot, Peach etc.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tropicana are as mentioned:
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Tropicana:
Healthy fruit juice to give the nutrients required daily
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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