Tropicana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tropicana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tropicana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tropicana to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tropicana is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tropicana competitors and includes Tropicana target market, segmentation, positioning & Unique Selling Proposition (USP).

Tropicana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company





Food & Beverages

Tagline/ Slogan

Lets make breakfast 100%


High quality juice beverages and nectar

Tropicana STP
Tropicana Segmentation

Fruit based beverage

Tropicana Target Market

Youth of Lower, middle income

Tropicana Positioning

Healthy fruit juice to give the nutrients required daily

Tropicana SWOT Analysis
Tropicana Strengths

Below are the Strengths in the SWOT Analysis of Tropicana:

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Health Oriented

4.Considered to be healthy options as compared to aerated drinks

Tropicana Weaknesses

Here are the weaknesses in the Tropicana SWOT Analysis:

1.Slightly higher price

2.Less Quantity

Tropicana Opportunities

Following are the Opportunities in Tropicana SWOT Analysis:

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Launch fruit flavours not available normally like Apricot, Peach etc.

Tropicana Threats

The threats in the SWOT Analysis of Tropicana are as mentioned:

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Tropicana Competition

Below are the top 5 Tropicana competitors:

1.Minute Maid

2.Real Fruit Juices

3.Del Monte Foods



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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