Sun Chips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Sun Chips SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sun Chips, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Chips to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sun Chips is one of the leading brands in the food & beverages sector.

The article below lists the Sun Chips SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sun Chips SWOT Analysis:

SWOT Analysis of Sun Chips

For Sun Chips, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sun Chips Strengths

The strengths of Sun Chips looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sun Chips :

1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Sun Chips Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sun Chips SWOT Analysis:

1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands

Sun Chips Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sun Chips SWOT Analysis:

1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image

Sun Chips Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sun Chips are as mentioned:

1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers

Sun Chips Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sun Chips:

1. Lays

2. Uncle Chips

3. Local multi-grain products

Hence this concludes the Sun Chips SWOT analysis.

Continue reading more about the brand/company.

About Sun Chips

Sun Chips Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you


Strong backing of Pepsi Co ensures good distribution

Sun Chips STP

Middle  age and Elderly population

Target Market

Baby boomer generation who are health conscious


Healthier option snack for people tired of potato snack

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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