Published in Food & Beverages category by MBA Skool Team
Sun Chips is one of the leading brands in the food & beverages sector. Sun Chips SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sun Chips:
Presence of multigrain ingredient helps in marketing of the product as healthy
Presence of permanent flavors as well as limited edition flavors catering to large audience
Excellent distribution and availability across stores
Good branding and visibility due to marketing through TVCs and print ads
High quality product and attractive long-lasting packaging
Above are the strengths in the SWOT Analysis of Sun Chips. The strengths of Sun Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sun Chips Weaknesses
Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians
Limited global presence and availability compared to leading snack brands
These were the weaknesses in the Sun Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sun Chips Opportunities
Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product
Expanding into newer untapped emerging economies
More variants can help enhance brand image
Above we covered the opportunities in Sun Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sun Chips Threats
The growth of sales of SunChips might cause cannibalisation
Changing snack food preferences of customers
The threats in the SWOT Analysis of Sun Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Good for me and the planet; Little things can change the world.Healthier planet,healthier you
Strong backing of Pepsi Co ensures good distribution
Sun Chips STP
Middle age and Elderly population
Baby boomer generation who are health conscious
Healthier option snack for people tired of potato snack
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