Sun Chips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sun Chips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sun Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Chips to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sun Chips is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Chips competitors and includes Sun Chips target market, segmentation, positioning & Unique Selling Proposition (USP).

Sun Chips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sun Chips Brand Analysis
Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you

USP

Strong backing of Pepsi Co ensures good distribution

Sun Chips STP
Sun Chips Segmentation

Middle  age and Elderly population

Sun Chips Target Market

Baby boomer generation who are health conscious

Sun Chips Positioning

Healthier option snack for people tired of potato snack

Sun Chips SWOT Analysis
Sun Chips Strengths

Below are the Strengths in the SWOT Analysis of Sun Chips:

1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Sun Chips Weaknesses

Here are the weaknesses in the Sun Chips SWOT Analysis:

1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands

Sun Chips Opportunities

Following are the Opportunities in Sun Chips SWOT Analysis:

1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image

Sun Chips Threats

The threats in the SWOT Analysis of Sun Chips are as mentioned:

1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers

Sun Chips Competition
Competitors

Below are the top 3 Sun Chips competitors:

1. Lays

2. Uncle Chips

3. Local multi-grain products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sun Chips. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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