Sun Chips SWOT Analysis
Sun Chips is one of the leading brands in the food & beverages sector. Sun Chips SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sun Chips:
Quick Glance:
Sun Chips Strengths
- Presence of multigrain ingredient helps in marketing of the product as healthy
- Presence of permanent flavors as well as limited edition flavors catering to large audience
- Excellent distribution and availability across stores
- Good branding and visibility due to marketing through TVCs and print ads
- High quality product and attractive long-lasting packaging
Above are the strengths in the SWOT Analysis of Sun Chips. The strengths of Sun Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sun Chips Weaknesses
- Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians
- Limited global presence and availability compared to leading snack brands
These were the weaknesses in the Sun Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sun Chips Opportunities
- Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product
- Expanding into newer untapped emerging economies
- More variants can help enhance brand image
Above we covered the opportunities in Sun Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sun Chips Threats
- The growth of sales of SunChips might cause cannibalisation
- Increasing competition
- Changing snack food preferences of customers
The threats in the SWOT Analysis of Sun Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sun Chips SWOT analysis.
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About Sun Chips
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sun Chips Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
Good for me and the planet; Little things can change the world.Healthier planet,healthier you |
| USP |
Strong backing of Pepsi Co ensures good distribution |
| Sun Chips STP | |
| Segmentation |
Middle age and Elderly population |
| Target Market |
Baby boomer generation who are health conscious |
| Positioning |
Healthier option snack for people tired of potato snack |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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