Sun Chips SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4161

SWOT Analysis of Sun Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Chips

Parent Company

Pepsi Co




Food and Beverage

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you


Strong backing of Pepsi Co ensures good distribution



Middle  age and Elderly population

Target Group

Baby boomer generation who are health conscious


Healthier option snack for people tired of potato snack

SWOT Analysis


1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging


1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands


1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image


1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers



1. Lays

2. Uncle Chips

3. Local multi-grain products

The table above concludes the Sun Chips SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Sun Chips. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: