Sun Chips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sun Chips analyses the brand by its strengths, weaknesses, opportunities & threats. In Sun Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Chips to benchmark its business & performance as compared to the competitors. Sun Chips is one of the leading brands in the food & beverages sector.

The table below lists the Sun Chips SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Chips competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sun Chips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sun Chips Brand Analysis
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you


Strong backing of Pepsi Co ensures good distribution

Sun Chips STP

Middle  age and Elderly population

Target Group

Baby boomer generation who are health conscious


Healthier option snack for people tired of potato snack

SWOT Analysis of Sun Chips
Sun Chips Strengths

Below are the Strengths in the SWOT Analysis of Sun Chips:

1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Sun Chips Weaknesses

Here are the weaknesses in the Sun Chips SWOT Analysis:

1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands

Sun Chips Opportunities

Following are the Opportunities in Sun Chips SWOT Analysis:

1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image

Sun Chips Threats

The threats in the SWOT Analysis of Sun Chips are as mentioned:

1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers

Sun Chips Competition
Sun Chips Competitors

Below are the top 3 competitors of Sun Chips:

1. Lays

2. Uncle Chips

3. Local multi-grain products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sun Chips. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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