Published in Food & Beverages category by MBA Skool Team
Gamesa Cookies is one of the leading brands in the food & beverages sector. Gamesa Cookies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Gamesa Cookies:
Attractive packaging that has caught the imagination of consumers
Bundled pricing option allows flexibility to consumers
Good shelf space availability
Above are the strengths in the SWOT Analysis of Gamesa Cookies. The strengths of Gamesa Cookies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Gamesa Cookies Weaknesses
Lack of enough sales representatives in key account areas
Increase in flavors does not imply increased shelf space and may lead to cannibalization
These were the weaknesses in the Gamesa Cookies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gamesa Cookies Opportunities
Target Hispanics market in countries other than US
Sales could be increased by bundling the product with other Mexican origin products
Can leverage the homemade taste by aggressive promotions aimed at Mothers
Above we covered the opportunities in Gamesa Cookies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gamesa Cookies Threats
Sales decline in key areas in the US and increased penetration by competitors
Introduction to developing markets may cause financial burden for creating awareness about the product category
Poor trade channel partner’s response in low demand areas might impact trade relations adversely
The threats in the SWOT Analysis of Gamesa Cookies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Gamesa Cookies SWOT analysis.
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About Gamesa Cookies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hispanics,Cookies - Medium frequency buying category
Kids, Middle Income group
Latin American style as good as homemade cookies
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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