Gamesa Cookies SWOT Analysis, USP & Competitors

Gamesa Cookies

Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love

USP

Just like homemade cookies

Gamesa Cookies STP

Segment

Hispanics,Cookies - Medium frequency buying category

Target Group

Kids, Middle Income group

Positioning

Latin American style as good as homemade cookies

Gamesa Cookies SWOT Analysis

Strengths

1. Available in large flavors and varieties

2.Attractive packaging that has caught the imagination of consumers

3.Bundled pricing option allows flexibility to consumers

4.Good shelf space availability

Weaknesses

1. Lack of enough sales representatives in key account areas

2.Increase in flavors does not imply increased shelf space and may lead to cannibalization

Opportunities

1. Target Hispanics market in countries other than US

2.Sales could be increased by bundling the product with other Mexican origin products

3.Can leverage the homemade taste by aggressive promotions aimed at Mothers

Threats

1.Sales decline in key areas in the US and increased penetration by competitors

2. Introduction to developing markets may cause financial burden for creating awareness about the product category

3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely

Gamesa Cookies Competition

Competitors

1.Bimbo Marinela Cookies

2. Hide and Seek