Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Gamesa Cookies analyses the brand by its strengths, weaknesses, opportunities & threats. In Gamesa Cookies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Gamesa Cookies to benchmark its business & performance as compared to the competitors. Gamesa Cookies is one of the leading brands in the food & beverages sector.
The table below lists the Gamesa Cookies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gamesa Cookies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Hispanics,Cookies - Medium frequency buying category
Kids, Middle Income group
Latin American style as good as homemade cookies
SWOT Analysis of Gamesa Cookies
Gamesa Cookies Strengths
Below are the Strengths in the SWOT Analysis of Gamesa Cookies:
1. Available in large flavors and varieties
2.Attractive packaging that has caught the imagination of consumers
3.Bundled pricing option allows flexibility to consumers
4.Good shelf space availability
Gamesa Cookies Weaknesses
Here are the weaknesses in the Gamesa Cookies SWOT Analysis:
1. Lack of enough sales representatives in key account areas
2.Increase in flavors does not imply increased shelf space and may lead to cannibalization
Gamesa Cookies Opportunities
Following are the Opportunities in Gamesa Cookies SWOT Analysis:
1. Target Hispanics market in countries other than US
2.Sales could be increased by bundling the product with other Mexican origin products
3.Can leverage the homemade taste by aggressive promotions aimed at Mothers
Gamesa Cookies Threats
The threats in the SWOT Analysis of Gamesa Cookies are as mentioned:
1.Sales decline in key areas in the US and increased penetration by competitors
2. Introduction to developing markets may cause financial burden for creating awareness about the product category
3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely
Gamesa Cookies Competition
Gamesa Cookies Competitors
Below are the top 2 competitors of Gamesa Cookies:
1.Bimbo Marinela Cookies
2. Hide and Seek
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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