Gamesa Cookies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Gamesa Cookies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gamesa Cookies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gamesa Cookies to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gamesa Cookies is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gamesa Cookies competitors and includes Gamesa Cookies target market, segmentation, positioning & Unique Selling Proposition (USP).

Gamesa Cookies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gamesa Cookies Brand Analysis
Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love

USP

Just like homemade cookies

Gamesa Cookies STP
Gamesa Cookies Segmentation

Hispanics,Cookies - Medium frequency buying category

Gamesa Cookies Target Market

Kids, Middle Income group

Gamesa Cookies Positioning

Latin American style as good as homemade cookies

Gamesa Cookies SWOT Analysis
Gamesa Cookies Strengths

Below are the Strengths in the SWOT Analysis of Gamesa Cookies:

1. Available in large flavors and varieties

2.Attractive packaging that has caught the imagination of consumers

3.Bundled pricing option allows flexibility to consumers

4.Good shelf space availability

Gamesa Cookies Weaknesses

Here are the weaknesses in the Gamesa Cookies SWOT Analysis:

1. Lack of enough sales representatives in key account areas

2.Increase in flavors does not imply increased shelf space and may lead to cannibalization

Gamesa Cookies Opportunities

Following are the Opportunities in Gamesa Cookies SWOT Analysis:

1. Target Hispanics market in countries other than US

2.Sales could be increased by bundling the product with other Mexican origin products

3.Can leverage the homemade taste by aggressive promotions aimed at Mothers

Gamesa Cookies Threats

The threats in the SWOT Analysis of Gamesa Cookies are as mentioned:

1.Sales decline in key areas in the US and increased penetration by competitors

2. Introduction to developing markets may cause financial burden for creating awareness about the product category

3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely

Gamesa Cookies Competition
Competitors

Below are the top 2 Gamesa Cookies competitors:

1.Bimbo Marinela Cookies

2. Hide and Seek


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gamesa Cookies. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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