SWOT Analysis of Gamesa Cookies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gamesa Cookies |
|
Parent Company |
Pepsi Co |
Category |
Snacks |
Sector |
|
Tagline/ Slogan |
Authentic as Mom’s love |
USP |
Just like homemade cookies |
Gamesa Cookies STP |
|
Segment |
Hispanics,Cookies - Medium frequency buying category |
Target Group |
Kids, Middle Income group |
Positioning |
Latin American style as good as homemade cookies |
Gamesa Cookies SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gamesa Cookies : 1. Available in large flavors and varieties 2.Attractive packaging that has caught the imagination of consumers 3.Bundled pricing option allows flexibility to consumers 4.Good shelf space availability |
Weaknesses |
1. Lack of enough sales representatives in key account areas 2.Increase in flavors does not imply increased shelf space and may lead to cannibalization |
Opportunities |
1. Target Hispanics market in countries other than US 2.Sales could be increased by bundling the product with other Mexican origin products 3.Can leverage the homemade taste by aggressive promotions aimed at Mothers |
Threats |
1.Sales decline in key areas in the US and increased penetration by competitors 2. Introduction to developing markets may cause financial burden for creating awareness about the product category 3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely |
Gamesa Cookies Competition |
|
Competitors |
Below are the 2 main Gamesa Cookies competitors : 1.Bimbo Marinela Cookies 2. Hide and Seek |
The brandguide table above concludes the Gamesa Cookies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Gamesa Cookies. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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