Gamesa Cookies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Pepsi Co

Snacks

Food & Beverages

Authentic as Mom’s love

Just like homemade cookies

Hispanics,Cookies - Medium frequency buying category

Kids, Middle Income group

Latin American style as good as homemade cookies

Below are the Strengths in the SWOT Analysis of Gamesa Cookies:

1. Available in large flavors and varieties

2.Attractive packaging that has caught the imagination of consumers

3.Bundled pricing option allows flexibility to consumers

4.Good shelf space availability

Here are the weaknesses in the Gamesa Cookies SWOT Analysis:

1. Lack of enough sales representatives in key account areas

2.Increase in flavors does not imply increased shelf space and may lead to cannibalization

Following are the Opportunities in Gamesa Cookies SWOT Analysis:

1. Target Hispanics market in countries other than US

2.Sales could be increased by bundling the product with other Mexican origin products

3.Can leverage the homemade taste by aggressive promotions aimed at Mothers

The threats in the SWOT Analysis of Gamesa Cookies are as mentioned:

1.Sales decline in key areas in the US and increased penetration by competitors

2. Introduction to developing markets may cause financial burden for creating awareness about the product category

3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely

Below are the top 2 Gamesa Cookies competitors:

1.Bimbo Marinela Cookies

2. Hide and Seek