Gamesa Cookies SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4670

SWOT Analysis of Gamesa Cookies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gamesa Cookies

Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love


Just like homemade cookies

Gamesa Cookies STP


Hispanics,Cookies - Medium frequency buying category

Target Group

Kids, Middle Income group


Latin American style as good as homemade cookies

Gamesa Cookies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gamesa Cookies :

1. Available in large flavors and varieties

2.Attractive packaging that has caught the imagination of consumers

3.Bundled pricing option allows flexibility to consumers

4.Good shelf space availability


1. Lack of enough sales representatives in key account areas

2.Increase in flavors does not imply increased shelf space and may lead to cannibalization


1. Target Hispanics market in countries other than US

2.Sales could be increased by bundling the product with other Mexican origin products

3.Can leverage the homemade taste by aggressive promotions aimed at Mothers


1.Sales decline in key areas in the US and increased penetration by competitors

2. Introduction to developing markets may cause financial burden for creating awareness about the product category

3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely

Gamesa Cookies Competition


Below are the 2 main Gamesa Cookies competitors :

1.Bimbo Marinela Cookies

2. Hide and Seek

The brandguide table above concludes the Gamesa Cookies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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