Gamesa Cookies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Gamesa Cookies analyses the brand by its strengths, weaknesses, opportunities & threats. In Gamesa Cookies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gamesa Cookies to benchmark its business & performance as compared to the competitors. Gamesa Cookies is one of the leading brands in the food & beverages sector.

The article below lists the Gamesa Cookies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gamesa Cookies SWOT Analysis:

SWOT Analysis of Gamesa Cookies

For Gamesa Cookies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gamesa Cookies Strengths

The strengths of Gamesa Cookies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gamesa Cookies :

1. Available in large flavors and varieties

2.Attractive packaging that has caught the imagination of consumers

3.Bundled pricing option allows flexibility to consumers

4.Good shelf space availability

Gamesa Cookies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gamesa Cookies SWOT Analysis:

1. Lack of enough sales representatives in key account areas

2.Increase in flavors does not imply increased shelf space and may lead to cannibalization


Gamesa Cookies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gamesa Cookies SWOT Analysis:

1. Target Hispanics market in countries other than US

2.Sales could be increased by bundling the product with other Mexican origin products

3.Can leverage the homemade taste by aggressive promotions aimed at Mothers

Gamesa Cookies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gamesa Cookies are as mentioned:

1.Sales decline in key areas in the US and increased penetration by competitors

2. Introduction to developing markets may cause financial burden for creating awareness about the product category

3.Poor trade channel partner’s response in low demand areas might impact trade relations adversely


Gamesa Cookies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Gamesa Cookies:

1.Bimbo Marinela Cookies

2. Hide and Seek

Hence this concludes the Gamesa Cookies SWOT analysis.

Continue reading more about the brand/company.

About Gamesa Cookies

Gamesa Cookies Overview
Parent Company

Pepsi Co

Category

Snacks

Sector

Food & Beverages

Tagline/ Slogan

Authentic as Mom’s love

USP

Just like homemade cookies

Gamesa Cookies STP
Segmentation

Hispanics,Cookies - Medium frequency buying category

Target Market

Kids, Middle Income group

Positioning

Latin American style as good as homemade cookies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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