Priyagold CNC Biscuits SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Priyagold CNC Biscuits analyses the brand by its strengths, weaknesses, opportunities & threats. In Priyagold CNC Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Priyagold CNC Biscuits to benchmark its business & performance as compared to the competitors. Priyagold CNC Biscuits is one of the leading brands in the food & beverages sector.

The article below lists the Priyagold CNC Biscuits SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Priyagold CNC Biscuits SWOT Analysis:

SWOT Analysis of Priyagold CNC Biscuits

For Priyagold CNC Biscuits, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Priyagold CNC Biscuits Strengths

The strengths of Priyagold CNC Biscuits looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Priyagold CNC Biscuits :

1. Colorful packaging which is attractive to kids

2.Price saver mega pack available to “value for money” consumers

3.Unique crispy taste along with quality ingredients such as dough conditioners

4. Good distribution and availability owing to strong network of parent company

Priyagold CNC Biscuits Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Priyagold CNC Biscuits SWOT Analysis:

1. Low visibility and brand recall in retail stores

2. Market share is limited due to many competitors


Priyagold CNC Biscuits Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Priyagold CNC Biscuits SWOT Analysis:

1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market

2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future

3.Opportunity to target the middle age customer segment using appropriate advertising

Priyagold CNC Biscuits Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned:

1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image

2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future

3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution


Priyagold CNC Biscuits Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Priyagold CNC Biscuits:

1.50-50

2.KrackJack

3.Private label products

4.Salted biscuits of different brands

Hence this concludes the Priyagold CNC Biscuits SWOT analysis.

Continue reading more about the brand/company.

About Priyagold CNC Biscuits

Priyagold CNC Biscuits Overview
Parent Company

Surya Foods and Agro Ltd

Category

Wafer Snack

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Sweet and salty taste at the same time

Priyagold CNC Biscuits STP
Segmentation

Sweet and salty biscuit segment

Target Market

Youth,middle age group – lower,middle income category

Positioning

Dual taste salty biscuit for the family


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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