Priyagold CNC Biscuits SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Priyagold CNC Biscuits analyses the brand by its strengths, weaknesses, opportunities & threats. In Priyagold CNC Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Priyagold CNC Biscuits to benchmark its business & performance as compared to the competitors. Priyagold CNC Biscuits is one of the leading brands in the food & beverages sector.

The table below lists the Priyagold CNC Biscuits SWOT (Strengths, Weaknesses, Opportunities, Threats), top Priyagold CNC Biscuits competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Priyagold CNC Biscuits SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Priyagold CNC Biscuits Brand Analysis
Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food & Beverages

Tagline/ Slogan



Sweet and salty taste at the same time

Priyagold CNC Biscuits STP

Sweet and salty biscuit segment

Target Group

Youth,middle age group – lower,middle income category


Dual taste salty biscuit for the family

SWOT Analysis of Priyagold CNC Biscuits
Priyagold CNC Biscuits Strengths

Below are the Strengths in the SWOT Analysis of Priyagold CNC Biscuits:

1. Colorful packaging which is attractive to kids

2.Price saver mega pack available to “value for money” consumers

3.Unique crispy taste along with quality ingredients such as dough conditioners

4. Good distribution and availability owing to strong network of parent company

Priyagold CNC Biscuits Weaknesses

Here are the weaknesses in the Priyagold CNC Biscuits SWOT Analysis:

1. Low visibility and brand recall in retail stores

2. Market share is limited due to many competitors

Priyagold CNC Biscuits Opportunities

Following are the Opportunities in Priyagold CNC Biscuits SWOT Analysis:

1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market

2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future

3.Opportunity to target the middle age customer segment using appropriate advertising

Priyagold CNC Biscuits Threats

The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned:

1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image

2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future

3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution

Priyagold CNC Biscuits Competition
Priyagold CNC Biscuits Competitors

Below are the top 4 competitors of Priyagold CNC Biscuits:



3.Private label products

4.Salted biscuits of different brands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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