Priyagold CNC Biscuits SWOT Analysis

Priyagold CNC Biscuits SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Priyagold CNC Biscuits, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Priyagold CNC Biscuits is one of the leading brands in the food & beverages sector. The article below lists the Priyagold CNC Biscuits SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Priyagold CNC Biscuits Strengths

The strengths of Priyagold CNC Biscuits looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Priyagold CNC Biscuits :

1. Colorful packaging which is attractive to kids

2.Price saver mega pack available to “value for money” consumers

3.Unique crispy taste along with quality ingredients such as dough conditioners

4. Good distribution and availability owing to strong network of parent company

Priyagold CNC Biscuits Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Priyagold CNC Biscuits SWOT Analysis:

1. Low visibility and brand recall in retail stores

2. Market share is limited due to many competitors

Priyagold CNC Biscuits Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Priyagold CNC Biscuits SWOT Analysis:

1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market

2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future

3.Opportunity to target the middle age customer segment using appropriate advertising

Priyagold CNC Biscuits Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned:

1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image

2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future

3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution

Hence this concludes the Priyagold CNC Biscuits SWOT analysis.

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About Priyagold CNC Biscuits

Priyagold CNC Biscuits Overview
Parent Company	Surya Foods and Agro Ltd
Category	Wafer Snack
Sector	Food & Beverages
Tagline/ Slogan	-
USP	Sweet and salty taste at the same time
Priyagold CNC Biscuits STP
Segmentation	Sweet and salty biscuit segment
Target Market	Youth,middle age group – lower,middle income category
Positioning	Dual taste salty biscuit for the family

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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