Priyagold CNC Biscuits SWOT Analysis, Competitors & USP
SWOT analysis of Priyagold CNC Biscuits analyses the brand by its strengths, weaknesses, opportunities & threats. In Priyagold CNC Biscuits SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Priyagold CNC Biscuits to benchmark its business & performance as compared to the competitors. Priyagold CNC Biscuits is one of the leading brands in the food & beverages sector.
The table below lists the Priyagold CNC Biscuits SWOT (Strengths, Weaknesses, Opportunities, Threats), top Priyagold CNC Biscuits competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Priyagold CNC Biscuits Brand Analysis | |
|---|---|
| Parent Company |
Surya Foods and Agro Ltd |
| Category |
Wafer Snack |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Sweet and salty taste at the same time |
| Priyagold CNC Biscuits STP | |
| Segment |
Sweet and salty biscuit segment |
| Target Group |
Youth,middle age group – lower,middle income category |
| Positioning |
Dual taste salty biscuit for the family |
| SWOT Analysis of Priyagold CNC Biscuits | |
| Priyagold CNC Biscuits Strengths |
Below are the Strengths in the SWOT Analysis of Priyagold CNC Biscuits: 1. Colorful packaging which is attractive to kids 2.Price saver mega pack available to “value for money” consumers 3.Unique crispy taste along with quality ingredients such as dough conditioners 4. Good distribution and availability owing to strong network of parent company |
| Priyagold CNC Biscuits Weaknesses |
Here are the weaknesses in the Priyagold CNC Biscuits SWOT Analysis: 1. Low visibility and brand recall in retail stores 2. Market share is limited due to many competitors |
| Priyagold CNC Biscuits Opportunities |
Following are the Opportunities in Priyagold CNC Biscuits SWOT Analysis: 1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market 2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future 3.Opportunity to target the middle age customer segment using appropriate advertising |
| Priyagold CNC Biscuits Threats |
The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned: 1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image 2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future 3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution |
| Priyagold CNC Biscuits Competition | |
| Priyagold CNC Biscuits Competitors |
Below are the top 4 competitors of Priyagold CNC Biscuits: 1.50-50 3.Private label products 4.Salted biscuits of different brands |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Priyagold CNC Biscuits. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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