Priyagold CNC Biscuits SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Priyagold CNC Biscuits, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Priyagold CNC Biscuits is one of the leading brands in the food & beverages sector. The article below lists the Priyagold CNC Biscuits SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Priyagold CNC Biscuits looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Priyagold CNC Biscuits :
1. Colorful packaging which is attractive to kids
2.Price saver mega pack available to “value for money” consumers
3.Unique crispy taste along with quality ingredients such as dough conditioners
4. Good distribution and availability owing to strong network of parent company
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Priyagold CNC Biscuits SWOT Analysis:
1. Low visibility and brand recall in retail stores
2. Market share is limited due to many competitors
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Priyagold CNC Biscuits SWOT Analysis:
1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market
2.Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future
3.Opportunity to target the middle age customer segment using appropriate advertising
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned:
1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image
2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future
3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution
Read Similar SWOT analysis
Hence this concludes the Priyagold CNC Biscuits SWOT analysis.
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About Priyagold CNC Biscuits
|Priyagold CNC Biscuits Overview|
Surya Foods and Agro Ltd
Sweet and salty taste at the same time
|Priyagold CNC Biscuits STP|
Sweet and salty biscuit segment
Youth,middle age group – lower,middle income category
Dual taste salty biscuit for the family
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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