Published in Food & Beverages category by MBA Skool Team
Nandos is one of the leading brands in the food & beverages sector. Nandos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nandos:
Renowned Global chain with over 750 restaurants in over 40 countries
Nandos’ Flame Grilled Peri Peri Chicken is believed to be the best in the world
Nando’s chicken are considered as healthy along with the superior taste as well
Franchisee model has allowed Nando’s to expand rapidly in global markets
Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands
Above are the strengths in the SWOT Analysis of Nandos. The strengths of Nandos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Currently operating in only metro cities in India which reduces brand visibility
Absolute focus on Chicken reduces the inflow of vegetarians which hampers other vegetarian items in the menu
Parent company IRL’s financial trouble reduces the expansion plans of Nando’s across Indian Market
These were the weaknesses in the Nandos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hotel Industry is forecasted to grow in double digit figures, which presents a significant opportunity to Nandos
Innovate with vegetarian menu items and market them as well along with Chicken
Huge expansion opportunity in sub metro cities with the enormous success in the metro cities
Nando’s India acquisition by a private equity firm will fuse the much needed funds required for expansion
Above we covered the opportunities in Nandos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Franchisee IRL, for India, may not sell its stake and also may not be able to fund the expansion plans for Nandos because of its poor financial condition
Intense competition from other international player in Indian Market
Growth in number of players is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry
The threats in the SWOT Analysis of Nandos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Anyone who wants to eat good quality food in a fast casual dining restaurant
Children and youth of middle and upper middle class families especially Chicken lovers
Flame Grilled Chicken
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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