Lotus Chocolate Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lotus Chocolate Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Lotus Chocolate Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotus Chocolate Company to benchmark its business & performance as compared to the competitors. Lotus Chocolate Company is one of the leading brands in the food & beverages sector.

The table below lists the Lotus Chocolate Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotus Chocolate Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lotus Chocolate Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lotus Chocolate Company Brand Analysis
Parent Company

Lotus Chocolate Company Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

In the business of pure joy


Smooth and creamy chocolate

Lotus Chocolate Company STP


2.Superr Carr


4.Milky Punch

5.High 5




People loving chocolates

Target Group

People in upper middle class and higher classes


Premium chocolate

SWOT Analysis


Following are the Opportunities in Lotus Chocolate Company SWOT Analysis:

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India


The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share


1.Increase its presence in other parts of India

2.Increase its exports by leveraging on its quality

3.Concerntrate on branding and advertising

4.Introduce dark chocolate


Below are the top 4 competitors of Lotus Chocolate Company:

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business







This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotus Chocolate Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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