Lotus Chocolate Company SWOT Analysis
Lotus Chocolate Company is one of the leading brands in the food & beverages sector. Lotus Chocolate Company SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lotus Chocolate Company:
Quick Glance:
Strengths
- Deals in industrial as well as consumer products
- Smooth and creamy chocolate
- Excellent qualityof the chocolates
- Good availability in parts of India
Above we covered the opportunities in Lotus Chocolate Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Weaknesses
- Presence only in south and western India
- Lot of foreign players like Lindt entering the marketmeans limited market share
The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- Threats
- .Competition from existing domestic players
- 2.Increase of unorganised sector in the chocolate business
Hence this concludes the Lotus Chocolate Company SWOT analysis.
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About Lotus Chocolate Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lotus Chocolate Company Overview | |
|---|---|
| Parent Company |
Lotus Chocolate Company Ltd |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
In the business of pure joy |
| USP |
Smooth and creamy chocolate |
| Lotus Chocolate Company STP | |
| Brands |
1.Chuckles 2.Superr Carr 3.Kajoos 4.Milky Punch 5.High 5 6.Gobble |
|
STP |
|
| Segment |
People loving chocolates |
Premium chocolate
SWOT Analysis
Competition
