Lotus Chocolate Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7691

SWOT analysis of Lotus Chocolate Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lotus Chocolate Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotus Chocolate Company to benchmark its business & performance as compared to the competitors and industry. Lotus Chocolate Company is one of the leading brands in the food & beverages sector. The table below also lists the top Lotus Chocolate Company competitors and elaborates Lotus Chocolate Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lotus Chocolate Company SWOT, Competitors, Marketing STP & Brand analysis Table
Lotus Chocolate Company Brand Analysis
Parent Company

Lotus Chocolate Company Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

In the business of pure joy


Smooth and creamy chocolate

Lotus Chocolate Company STP


2.Superr Carr


4.Milky Punch

5.High 5




People loving chocolates

Target Group

People in upper middle class and higher classes


Premium chocolate

SWOT Analysis


Following are the Opportunities in Lotus Chocolate Company SWOT Analysis:

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India


The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share


1.Increase its presence in other parts of India

2.Increase its exports by leveraging on its quality

3.Concerntrate on branding and advertising

4.Introduce dark chocolate


Below are the top 4 Lotus Chocolate Company competitors:

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business







The brandguide table above concludes the Lotus Chocolate Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotus Chocolate Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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