Lotus Chocolate Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7273

SWOT analysis of Lotus Chocolate Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lotus Chocolate Company is one of the leading brands in the food & beverages sector. The table below also lists the top Lotus Chocolate Company competitors and elaborates Lotus Chocolate Company segmentation, targeting, positioning & USP.

Lotus Chocolate Company SWOT, Competitors, Marketing STP & Brand analysis Table
Lotus Chocolate Company Analysis

Parent Company

Lotus Chocolate Company Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

In the business of pure joy

USP

Smooth and creamy chocolate

Lotus Chocolate Company STP

Brands

1.Chuckles

2.Superr Carr

3.Kajoos

4.Milky Punch

5.High 5

6.Gobble

STP

Segment

People loving chocolates

Target Group

People in upper middle class and higher classes

Positioning

Premium chocolate

SWOT Analysis

Strengths

Following are the Opportunities in Lotus Chocolate Company SWOT Analysis:

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India

Weaknesses

The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share

Opportunities

1.Increase its presence in other parts of India

2.Increase its exports by leveraging on its quality

3.Concerntrate on branding and advertising

4.Introduce dark chocolate

Threats

Below are the top 4 Lotus Chocolate Company competitors:

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business

Competition

Competitors

1.Cadbury

2.Amul

3.Nestle

4.Parle

The brandguide table above concludes the Lotus Chocolate Company SWOT analysis along with its marketing and brand parameters.

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