Lotus Chocolate Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lotus Chocolate Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lotus Chocolate Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotus Chocolate Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lotus Chocolate Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotus Chocolate Company competitors and includes Lotus Chocolate Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Lotus Chocolate Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lotus Chocolate Company Brand Analysis
Parent Company

Lotus Chocolate Company Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

In the business of pure joy

USP

Smooth and creamy chocolate

Lotus Chocolate Company STP
Brands

1.Chuckles

2.Superr Carr

3.Kajoos

4.Milky Punch

5.High 5

6.Gobble

STP

Segment

People loving chocolates

Target Group

People in upper middle class and higher classes

Positioning

Premium chocolate

SWOT Analysis

Strengths

Following are the Opportunities in Lotus Chocolate Company SWOT Analysis:

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India

Weaknesses

The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share

Opportunities

1.Increase its presence in other parts of India

2.Increase its exports by leveraging on its quality

3.Concerntrate on branding and advertising

4.Introduce dark chocolate

Threats

Below are the top 4 Lotus Chocolate Company competitors:

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business

Competition

Competitors

1.Cadbury

2.Amul

3.Nestle

4.Parle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotus Chocolate Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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