Lotus Chocolate Company SWOT Analysis, Competitors & USP
Lotus Chocolate Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lotus Chocolate Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lotus Chocolate Company to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lotus Chocolate Company is one of the leading brands in the food & beverages sector.
The article below lists the Lotus Chocolate Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lotus Chocolate Company SWOT Analysis:
In this article:
SWOT Analysis of Lotus Chocolate Company
For Lotus Chocolate Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Strengths
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lotus Chocolate Company SWOT Analysis:
1.Deals in industrial as well as consumer products
2.Smooth and creamy chocolate
3.Excellent qualityof the chocolates
4. Good availability in parts of India
Weaknesses
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:
1.Presence only in south and western India
2.Lot of foreign players like Lindt entering the marketmeans limited market share
Threats
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lotus Chocolate Company:
1.Competition from existing domestic players
2.Increase of unorganised sector in the chocolate business
Hence this concludes the Lotus Chocolate Company SWOT analysis.
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About Lotus Chocolate Company
| Lotus Chocolate Company Overview | |
|---|---|
| Parent Company |
Lotus Chocolate Company Ltd |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
In the business of pure joy |
| USP |
Smooth and creamy chocolate |
| Lotus Chocolate Company STP | |
| Brands |
1.Chuckles 2.Superr Carr 3.Kajoos 4.Milky Punch 5.High 5 6.Gobble |
|
STP |
|
| Segment |
People loving chocolates |
Premium chocolate
SWOT Analysis
Competition
1.Cadbury
2.Amul
3.Nestle
4.Parle
