Lotus Chocolate Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lotus Chocolate Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Lotus Chocolate Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotus Chocolate Company to benchmark its business & performance as compared to the competitors. Lotus Chocolate Company is one of the leading brands in the food & beverages sector.

The article below lists the Lotus Chocolate Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lotus Chocolate Company SWOT Analysis:

SWOT Analysis of Lotus Chocolate Company

For Lotus Chocolate Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Strengths

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lotus Chocolate Company SWOT Analysis:

1.Deals in industrial as well as consumer products

2.Smooth and creamy chocolate

3.Excellent qualityof the chocolates

4. Good availability in parts of India

Weaknesses

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lotus Chocolate Company are as mentioned:

1.Presence only in south and western India

2.Lot of foreign players like Lindt entering the marketmeans limited market share


Threats

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lotus Chocolate Company:

1.Competition from existing domestic players

2.Increase of unorganised sector in the chocolate business

Hence this concludes the Lotus Chocolate Company SWOT analysis.

Continue reading more about the brand/company.

About Lotus Chocolate Company

Lotus Chocolate Company Overview
Parent Company

Lotus Chocolate Company Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

In the business of pure joy

USP

Smooth and creamy chocolate

Lotus Chocolate Company STP
Brands

1.Chuckles

2.Superr Carr

3.Kajoos

4.Milky Punch

5.High 5

6.Gobble

STP

Segment

People loving chocolates

Positioning

Premium chocolate

SWOT Analysis

Competition Competitors

1.Cadbury

2.Amul

3.Nestle

4.Parle