MDH Spices SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of MDH Spices analyses the brand by its strengths, weaknesses, opportunities & threats. In MDH Spices SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MDH Spices to benchmark its business & performance as compared to the competitors. MDH Spices is one of the leading brands in the food & beverages sector.

The article below lists the MDH Spices SWOT (Strengths, Weaknesses, Opportunities, Threats), top MDH Spices competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About MDH Spices

MDH Spices Overview
Parent Company

Mahashian Di Hatti

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

Asli Masaale Sach Sach MDH

USP

Unique traditional blends of spices

STP

Segmentation

All users of Spices

Target Market

Users of Traditional spices

Positioning

Traditional spices of India

SWOT Analysis of MDH Spices

For MDH Spices, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the MDH Spices SWOT Analysis:

MDH Spices Strengths

The strengths of MDH Spices looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MDH Spices :

1. The MDH brand name is very well known throughout India
2. It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India
3. The company has been involved in several charitable and social activities through its sister organization  which maintains trust amongst its loyal customer base
4. MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign
5. Focusing on traditional family values of India, company enjoys huge brand recall
6. MDH has automated machines, with a capacity of producing 30 tons of packaged spices in a day

MDH Spices Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MDH Spices SWOT Analysis:

1. Being an unlisted company in the stock market, company has limited options to generate equity for expansion plans

2. Recall of its products due to alleged contamination

3. Over reliance on an exclusive brand ambassador which is the owner of the company


MDH Spices Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MDH Spices SWOT Analysis:

1. Venture into ready to eat food segment present a huge opportunity for MDH
2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products
3. Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans and allows it to venture into new businesses


MDH Spices Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MDH Spices are as mentioned:

1. Company may remain complacent about its dominating market share, and might lose out to its competitors
2. Intervention of Government viz-a-viz import & export of spices is  causing upheavals in the market hence affecting both demand and  price
3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a point of concern for the Company

MDH Spices Competitors

  1. Vallabhdas Kanji Limited
  2. Sona Spices
  3. Sahiba Spices
  4. Unique Organics Limited
  5. Kohinoor Foods Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MDH Spices. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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