MDH Spices SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of MDH Spices analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MDH Spices SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MDH Spices to benchmark its business & performance as compared to the competitors and industry. As of 2020, MDH Spices is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MDH Spices competitors and includes MDH Spices target market, segmentation, positioning & Unique Selling Proposition (USP).

MDH Spices SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MDH Spices Brand Analysis
Parent Company

Mahashian Di Hatti


Food processing and products


Food & Beverages

Tagline/ Slogan

Asli Masaale Sach Sach MDH


Unique traditional blends of spices


MDH Spices Segmentation

All users of Spices

MDH Spices Target Market

Users of Traditional spices

MDH Spices Positioning

Traditional spices of India

SWOT Analysis

MDH Spices Strengths

Below are the Strengths in the SWOT Analysis of MDH Spices:

1. The MDH brand name is very well known throughout India
2. It has a huge network of over 1000 wholesalers and over 400,000 retail dealers in India
3. The company has been involved in several charitable and social activities through its sister organization  which maintains trust amongst its loyal customer base
4. MDH has become synonymous with the category of spices itself, its campaign “ Asli Masale Sach Sach”, is one of the most recalled campaign
5. Focusing on traditional family values of India, company enjoys huge brand recall
6. MDH has automated machines, with a capacity of producing 30 tons of packaged spices in a day

MDH Spices Weaknesses

Here are the weaknesses in the MDH Spices SWOT Analysis:

1. Being an unlisted company in the stock market, company has limited options to generate equity for expansion plans

2. Recall of its products due to alleged contamination

3. Over reliance on an exclusive brand ambassador which is the owner of the company

MDH Spices Opportunities

Following are the Opportunities in MDH Spices SWOT Analysis:

1. Venture into ready to eat food segment present a huge opportunity for MDH
2. MDH has also ventured into manufacturing and selling incense sticks, Hing, toothpowder and soya, which increases its presence and encourages more shelf space and cross selling for its products
3. Listing the company under a stock exchange will open up huge avenues of capital for the company to support its expansion plans and allows it to venture into new businesses

MDH Spices Threats

The threats in the SWOT Analysis of MDH Spices are as mentioned:

1. Company may remain complacent about its dominating market share, and might lose out to its competitors
2. Intervention of Government viz-a-viz import & export of spices is  causing upheavals in the market hence affecting both demand and  price
3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a point of concern for the Company



  1. Vallabhdas Kanji Limited
  2. Sona Spices
  3. Sahiba Spices
  4. Unique Organics Limited
  5. Kohinoor Foods Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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