Ledo Tea Company SWOT Analysis
Here is a detailed SWOT analysis of Ledo Tea Company covering strengths, weaknesses, opportunities and threats.
Hence this concludes the Ledo Tea Company SWOT analysis.
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About Ledo Tea Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ledo Tea Company Overview | |
|---|---|
| Parent Company |
Ledo Tea Estate (previously owned by Duncans Agro Industries) |
| Category |
Food Processing and Products |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Quality CTC and Orthodox teas from Assam |
| Ledo Tea Company STP | |
| Segmentation |
All users of Tea |
| Target Market |
Wholesalers and Institutional buyers of Tea Products |
| Positioning |
Quality tea from Assam |
Ledo Tea Company Strengths
- Situated in the highly productive tea growing area of upper Assam
- Ultra-modern processing factory capable of producing both orthodox as well as CTC tea simultaneously
- Strong back end integration, it plants as well as process the tea
- Very large installed capacity of tea factory of 1100 tonnes/annum
Ledo Tea Company Weaknesses
- Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
- The Industry is highly labor intensive. The wages of workers are determined according to periodic wage settlement agreements and company ends up paying higher labor cost
Ledo Tea Company Opportunities
- Vertically integrate the tea business as well as expanding in further international territories
- Greater realization of the domestic market through increased per capita consumption
- Export to other south east Asian countries
Ledo Tea Company Threats
- Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
- Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
- The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern
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