Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Ledo Tea Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Ledo Tea Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ledo Tea Company to benchmark its business & performance as compared to the competitors. Ledo Tea Company is one of the leading brands in the food & beverages sector.
The table below lists the Ledo Tea Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ledo Tea Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Ledo Tea Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ledo Tea Company Brand Analysis
Ledo Tea Estate (previously owned by Duncans Agro Industries)
Wholesalers and Institutional buyers of Tea Products
Quality tea from Assam
SWOT Analysis of Ledo Tea Company
Ledo Tea Company Strengths
Situated in the highly productive tea growing area of upper Assam
Ultra-modern processing factory capable of producing both orthodox as well as CTC tea simultaneously
Strong back end integration, it plants as well as process the tea
Very large installed capacity of tea factory of 1100 tonnes/annum
Ledo Tea Company Weaknesses
Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
The Industry is highly labor intensive. The wages of workers are determined according to periodic wage settlement agreements and company ends up paying higher labor cost
Ledo Tea Company Opportunities
Vertically integrate the tea business as well as expanding in further international territories
Greater realization of the domestic market through increased per capita consumption
Export to other south east Asian countries
Ledo Tea Company Threats
Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern
Ledo Tea Company Competition
Ledo Tea Company Competitors
Assam Company (India) Ltd.
Bombay Burmah Trading Corporation Ltd.
CCL Products India Ltd.
Goodricke Group Ltd.
Tata Coffee Ltd.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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