Ledo Tea Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ledo Tea Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Ledo Tea Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ledo Tea Company to benchmark its business & performance as compared to the competitors. Ledo Tea Company is one of the leading brands in the food & beverages sector.

The article below lists the Ledo Tea Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ledo Tea Company SWOT Analysis:

SWOT Analysis of Ledo Tea Company

For Ledo Tea Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hence this concludes the Ledo Tea Company SWOT analysis.

Continue reading more about the brand/company.

About Ledo Tea Company

Ledo Tea Company Overview
Parent Company

Ledo Tea Estate (previously owned by Duncans Agro Industries)

Category

Food Processing and Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Quality CTC and Orthodox teas from Assam

Ledo Tea Company STP
Segmentation

All users of Tea

Target Market

Wholesalers and Institutional buyers of Tea Products

Positioning

Quality tea from Assam

Ledo Tea Company Strengths

  1. Situated in the highly productive tea growing area of upper Assam
  2. Ultra-modern processing factory capable of producing both  orthodox as well as CTC tea simultaneously
  3. Strong back end integration, it plants as well as process the tea
  4. Very large installed capacity of tea factory of 1100  tonnes/annum

Ledo Tea Company Weaknesses

  1. Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
  2. The Industry is highly labor intensive. The  wages  of  workers  are determined  according  to periodic wage settlement  agreements and company ends up paying higher labor cost

Ledo Tea Company Opportunities

  1. Vertically integrate the tea business as well as expanding in further international territories
  2. Greater realization of the domestic market through increased per capita consumption
  3. Export to other south east Asian countries

Ledo Tea Company Threats

  1. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
  2. Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
  3. The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern

Ledo Tea Company Competitors

  1. Assam Company (India) Ltd.
  2. Bombay Burmah Trading Corporation Ltd.
  3. CCL Products India Ltd.
  4. Goodricke Group Ltd.
  5. Tata Coffee Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ledo Tea Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin