Ledo Tea Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ledo Tea Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ledo Tea Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ledo Tea Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ledo Tea Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ledo Tea Company competitors and includes Ledo Tea Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Ledo Tea Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ledo Tea Company Brand Analysis
Parent Company

Ledo Tea Estate (previously owned by Duncans Agro Industries)

Category

Food Processing and Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Quality CTC and Orthodox teas from Assam

Ledo Tea Company STP
Ledo Tea Company Segmentation

All users of Tea

Ledo Tea Company Target Market

Wholesalers and Institutional buyers of Tea Products

Ledo Tea Company Positioning

Quality tea from Assam

Ledo Tea Company SWOT Analysis

Ledo Tea Company Strengths

  1. Situated in the highly productive tea growing area of upper Assam
  2. Ultra-modern processing factory capable of producing both  orthodox as well as CTC tea simultaneously
  3. Strong back end integration, it plants as well as process the tea
  4. Very large installed capacity of tea factory of 1100  tonnes/annum

Ledo Tea Company Weaknesses

  1. Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
  2. The Industry is highly labor intensive. The  wages  of  workers  are determined  according  to periodic wage settlement  agreements and company ends up paying higher labor cost

Ledo Tea Company Opportunities

  1. Vertically integrate the tea business as well as expanding in further international territories
  2. Greater realization of the domestic market through increased per capita consumption
  3. Export to other south east Asian countries

Ledo Tea Company Threats

  1. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
  2. Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
  3. The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern
Ledo Tea Company Competition

Competitors

  1. Assam Company (India) Ltd.
  2. Bombay Burmah Trading Corporation Ltd.
  3. CCL Products India Ltd.
  4. Goodricke Group Ltd.
  5. Tata Coffee Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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