Ledo Tea Company SWOT Analysis
Ledo Tea Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ledo Tea Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Ledo Tea Company is one of the leading brands in the food & beverages sector. The article below lists the Ledo Tea Company SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
SWOT Analysis of Ledo Tea Company
For Ledo Tea Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Hence this concludes the Ledo Tea Company SWOT analysis.
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About Ledo Tea Company
| Ledo Tea Company Overview | |
|---|---|
| Parent Company |
Ledo Tea Estate (previously owned by Duncans Agro Industries) |
| Category |
Food Processing and Products |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Quality CTC and Orthodox teas from Assam |
| Ledo Tea Company STP | |
| Segmentation |
All users of Tea |
| Target Market |
Wholesalers and Institutional buyers of Tea Products |
| Positioning |
Quality tea from Assam |
Ledo Tea Company Strengths
- Situated in the highly productive tea growing area of upper Assam
- Ultra-modern processing factory capable of producing both orthodox as well as CTC tea simultaneously
- Strong back end integration, it plants as well as process the tea
- Very large installed capacity of tea factory of 1100 tonnes/annum
Ledo Tea Company Weaknesses
- Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
- The Industry is highly labor intensive. The wages of workers are determined according to periodic wage settlement agreements and company ends up paying higher labor cost
Ledo Tea Company Opportunities
- Vertically integrate the tea business as well as expanding in further international territories
- Greater realization of the domestic market through increased per capita consumption
- Export to other south east Asian countries
Ledo Tea Company Threats
- Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
- Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
- The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern
Ledo Tea Company Competitors
- Assam Company (India) Ltd.
- Bombay Burmah Trading Corporation Ltd.
- CCL Products India Ltd.
- Goodricke Group Ltd.
- Tata Coffee Ltd.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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