Himalayan Mineral Water SWOT Analysis, Competitors & USP
SWOT analysis of Himalayan Mineral Water analyses the brand by its strengths, weaknesses, opportunities & threats. In Himalayan Mineral Water SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Himalayan Mineral Water to benchmark its business & performance as compared to the competitors. Himalayan Mineral Water is one of the leading brands in the food & beverages sector.
The table below lists the Himalayan Mineral Water SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himalayan Mineral Water competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Himalayan Mineral Water Brand Analysis | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Food processing and products |
| Sector | |
| Tagline/ Slogan |
The natural mineral water |
| USP |
Taste of pristine Himalayan water |
|
STP |
|
| Segment |
Anyone who needs water for any occasion |
| Target Group |
Premium segment with a likeness for supreme quality of water |
| Positioning |
High quality natural water and premium imagery |
|
SWOT Analysis |
|
| Himalayan Mineral Water Strengths |
Below are the Strengths in the SWOT Analysis of Himalayan Mineral Water: 1. The presence of natural minerals differentiates Himalayan from other bottled water brands 2. Himalayan is the only internationally accepted quality natural mineral water in India 4. Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness seekers |
| Himalayan Mineral Water Weaknesses |
Here are the weaknesses in the Himalayan Mineral Water SWOT Analysis: 1. The company is competing on quality in a price sensitive Indian mineral water segment 2. The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable 3. The recent re-launch has confused the customers about the actual positioning of the brand |
| Himalayan Mineral Water Opportunities |
Following are the Opportunities in Himalayan Mineral Water SWOT Analysis: 1. Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand |
| Himalayan Mineral Water Threats |
The threats in the SWOT Analysis of Himalayan Mineral Water are as mentioned: 1. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers 2. Excessive premium for high quality may hamper the brand in the long run 3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company |
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Competition |
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| Himalayan Mineral Water Competitors |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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