Himalayan Mineral Water SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Himalayan Mineral Water analyses the brand by its strengths, weaknesses, opportunities & threats. In Himalayan Mineral Water SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himalayan Mineral Water to benchmark its business & performance as compared to the competitors. Himalayan Mineral Water is one of the leading brands in the food & beverages sector.

The article below lists the Himalayan Mineral Water SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Himalayan Mineral Water SWOT Analysis:

SWOT Analysis of Himalayan Mineral Water

For Himalayan Mineral Water, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Himalayan Mineral Water Strengths

The strengths of Himalayan Mineral Water looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Himalayan Mineral Water :

1. The presence of natural minerals differentiates Himalayan from other bottled water brands 

2. Himalayan is the only internationally accepted quality natural mineral water in India
3. Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity
5. Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers

4. Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness seekers

Himalayan Mineral Water Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Himalayan Mineral Water SWOT Analysis:

1. The company is competing on quality in a price sensitive Indian mineral water segment

2. The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable

3.  The recent re-launch has confused the customers about the actual positioning of the brand


Himalayan Mineral Water Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Himalayan Mineral Water SWOT Analysis:

1. Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand
2. It can leverage the supreme distribution network of the parent company Tata to expand its markets
3. Association with a sport can further enhance the image of the brand

Himalayan Mineral Water Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Himalayan Mineral Water are as mentioned:

1. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers

2. Excessive premium for high quality may hamper the brand in the long run

3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company


Hence this concludes the Himalayan Mineral Water SWOT analysis.

Continue reading more about the brand/company.

About Himalayan Mineral Water

Himalayan Mineral Water Overview
Parent Company

Tata Group

Category

Food processing and products

Sector

Food & Beverages

Tagline/ Slogan

The natural mineral water

USP

Taste of pristine Himalayan water

STP

Segmentation

Anyone who needs water for any occasion

Target Market

Premium segment with a likeness for supreme quality of water

Positioning

High quality natural water and premium imagery

Himalayan Mineral Water Competitors

  1. Bisleri International
  2. Agro Tech Food
  3. Parle Agro Products Ltd.
  4. Coca Cola Beverages Ltd.
  5. Pepsico International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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