Sofit Soya Milk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3650

SWOT Analysis of Sofit Soya Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sofit Soya Milk

Parent Company

Godrej Hershey Ltd




Food and Beverages

Tagline/ Slogan

Sofit is not milk, it is just as good


Provides the benefits of both Soya and Milk



Soya Milk drink

Target Group

Kids and adults who want the benefits of milk with soya


Not exactly milk, but something which provides even more nutritional benefits

SWOT Analysis


1. Advertising on health & wellness
2. Power-packed nutritional beverage
3. Good packaging and distribution
4. Soya milk a new & exciting concept

5. Strong network of the parent company means good availability


1. Many players in the market restrict market share and less recall

2. Brand penetration is mostly in the cities


1. Non-traditional marketing strategies
2. More advertising


1. Already established milk products in India who can leverage on their distribution network

2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing
3. Milkmen still cater to a major portion of the market in India



1. Mother Diary
2. Amul
3. Gopaljee

The table above concludes the Sofit Soya Milk SWOT analysis along with its marketing and brand parameters.


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