Sofit Soya Milk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sofit Soya Milk analyses the brand by its strengths, weaknesses, opportunities & threats. In Sofit Soya Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sofit Soya Milk to benchmark its business & performance as compared to the competitors. Sofit Soya Milk is one of the leading brands in the food & beverages sector.

The article below lists the Sofit Soya Milk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sofit Soya Milk SWOT Analysis:

SWOT Analysis of Sofit Soya Milk

For Sofit Soya Milk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sofit Soya Milk Strengths

The strengths of Sofit Soya Milk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sofit Soya Milk :

1. Advertising on health & wellness
2. Power-packed nutritional beverage
3. Good packaging and distribution
4. Soya milk a new & exciting concept

5. Strong network of the parent company means good availability

Sofit Soya Milk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sofit Soya Milk SWOT Analysis:

1. Many players in the market restrict market share and less recall

2. Brand penetration is mostly in the cities


Sofit Soya Milk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sofit Soya Milk SWOT Analysis:

1. Non-traditional marketing strategies
2. More advertising

Sofit Soya Milk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sofit Soya Milk are as mentioned:

1. Already established milk products in India who can leverage on their distribution network

2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing
3. Milkmen still cater to a major portion of the market in India


Sofit Soya Milk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sofit Soya Milk:

1. Mother Diary
2. Amul
3. Gopaljee

Hence this concludes the Sofit Soya Milk SWOT analysis.

Continue reading more about the brand/company.

About Sofit Soya Milk

Sofit Soya Milk Overview
Parent Company

Godrej Hershey Ltd

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Sofit is not milk, it is just as good

USP

Provides the benefits of both Soya and Milk

Sofit Soya Milk STP
Segmentation

Soya Milk drink

Target Market

Kids and adults who want the benefits of milk with soya

Positioning

Not exactly milk, but something which provides even more nutritional benefits


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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