Sofit Soya Milk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sofit Soya Milk analyses the brand by its strengths, weaknesses, opportunities & threats. In Sofit Soya Milk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sofit Soya Milk to benchmark its business & performance as compared to the competitors. Sofit Soya Milk is one of the leading brands in the food & beverages sector.

The table below lists the Sofit Soya Milk SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sofit Soya Milk competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sofit Soya Milk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sofit Soya Milk Brand Analysis
Parent Company

Godrej Hershey Ltd

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Sofit is not milk, it is just as good

USP

Provides the benefits of both Soya and Milk

Sofit Soya Milk STP
Segment

Soya Milk drink

Target Group

Kids and adults who want the benefits of milk with soya

Positioning

Not exactly milk, but something which provides even more nutritional benefits

SWOT Analysis of Sofit Soya Milk
Sofit Soya Milk Strengths

Below are the Strengths in the SWOT Analysis of Sofit Soya Milk:

1. Advertising on health & wellness
2. Power-packed nutritional beverage
3. Good packaging and distribution
4. Soya milk a new & exciting concept

5. Strong network of the parent company means good availability

Sofit Soya Milk Weaknesses

Here are the weaknesses in the Sofit Soya Milk SWOT Analysis:

1. Many players in the market restrict market share and less recall

2. Brand penetration is mostly in the cities

Sofit Soya Milk Opportunities

Following are the Opportunities in Sofit Soya Milk SWOT Analysis:

1. Non-traditional marketing strategies
2. More advertising

Sofit Soya Milk Threats

The threats in the SWOT Analysis of Sofit Soya Milk are as mentioned:

1. Already established milk products in India who can leverage on their distribution network

2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing
3. Milkmen still cater to a major portion of the market in India

Sofit Soya Milk Competition
Sofit Soya Milk Competitors

Below are the top 3 competitors of Sofit Soya Milk:

1. Mother Diary
2. Amul
3. Gopaljee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sofit Soya Milk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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