SWOT Analysis of Mochas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Mochas | |
|
Parent Company |
Mochas |
|
Category |
Coffee joints |
|
Sector |
|
|
Tagline/ Slogan |
Coffees and conversations |
|
USP |
Selection of the best coffees from all over the world with an experience |
|
Mochas STP | |
|
Segment |
People looking to go to have a coffee and snacks at a hangout place |
|
Target Group |
Youth in the middle and higher income groups |
|
Positioning |
A place for youngsters to hangout with friends and have a conversation |
|
Mochas SWOT Analysis | |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mochas : 1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Product differentiation. 4. Perceived as premium brand. 5. Better Quality |
|
Weaknesses |
1.Expensive 2.Very low marketing communications 3. Low availability |
|
Opportunities |
1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Offer more food beverages. 4. Sell Mocha Merchandise |
|
Threats |
1.Threat from existing coffee chains and fast food outlets 2.Shrinking disposable income due to high inflation. |
|
Mochas Competition | |
|
Competitors |
Below are the 4 main Mochas competitors : 2.Barista 3.Star Bucks 4.Costa Coffee |
The brandguide table above concludes the Mochas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Mochas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
