SWOT analysis of Mochas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mochas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mochas to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mochas is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mochas competitors and includes Mochas target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Mochas | |
| Parent Company |
Mochas |
|---|---|
| Category |
Coffee joints |
| Sector | |
| Tagline/ Slogan |
Coffees and conversations |
| USP |
Selection of the best coffees from all over the world with an experience |
| Mochas STP | |
| Mochas Segmentation |
People looking to go to have a coffee and snacks at a hangout place |
| Mochas Target Market |
Youth in the middle and higher income groups |
| Mochas Positioning |
A place for youngsters to hangout with friends and have a conversation |
| Mochas SWOT Analysis | |
| Mochas Strengths |
Below are the Strengths in the SWOT Analysis of Mochas: 1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Product differentiation. 4. Perceived as premium brand. 5. Better Quality |
| Mochas Weaknesses |
Here are the weaknesses in the Mochas SWOT Analysis: 1.Expensive 2.Very low marketing communications 3. Low availability |
| Mochas Opportunities |
Following are the Opportunities in Mochas SWOT Analysis: 1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Offer more food beverages. 4. Sell Mocha Merchandise |
| Mochas Threats |
The threats in the SWOT Analysis of Mochas are as mentioned: 1.Threat from existing coffee chains and fast food outlets 2.Shrinking disposable income due to high inflation. |
| Mochas Competition | |
| Competitors |
Below are the top 4 Mochas competitors: 2.Barista 3.Star Bucks 4.Costa Coffee |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mochas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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