Mochas SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3834
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SWOT Analysis of Mochas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mochas

Parent Company

Mochas

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Coffees and conversations

USP

Selection of the best coffees from all over the world with an experience

Mochas STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

A place for youngsters to hangout with friends and have a conversation

Mochas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mochas. Strengths are:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Product differentiation.

4. Perceived as premium brand.

5. Better Quality

Weaknesses

Here are the weaknesses of Mochas :

1.Expensive

2.Very low marketing communications

3. Low availability

Opportunities

Following are the Opportunities of Mochas :

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Offer more food beverages.

4. Sell Mocha Merchandise

Threats

The threats of Mochas are as mentioned :

1.Threat from existing coffee chains and fast food outlets

2.Shrinking disposable income due to high inflation.

Mochas Competition

Competitors

Below are the 4 main Mochas competitors :

1.Cafe Coffee Day

2.Barista

3.Star Bucks

4.Costa Coffee


The brandguide table above concludes the Mochas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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