Mochas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mochas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mochas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mochas to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mochas is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mochas competitors and includes Mochas target market, segmentation, positioning & Unique Selling Proposition (USP).

Mochas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mochas

Parent Company

Mochas

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Coffees and conversations

USP

Selection of the best coffees from all over the world with an experience

Mochas STP
Mochas Segmentation

People looking to go to have a coffee and snacks at a hangout place

Mochas Target Market

Youth in the middle and higher income groups

Mochas Positioning

A place for youngsters to hangout with friends and have a conversation

Mochas SWOT Analysis
Mochas Strengths

Below are the Strengths in the SWOT Analysis of Mochas:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Product differentiation.

4. Perceived as premium brand.

5. Better Quality

Mochas Weaknesses

Here are the weaknesses in the Mochas SWOT Analysis:

1.Expensive

2.Very low marketing communications

3. Low availability

Mochas Opportunities

Following are the Opportunities in Mochas SWOT Analysis:

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Offer more food beverages.

4. Sell Mocha Merchandise

Mochas Threats

The threats in the SWOT Analysis of Mochas are as mentioned:

1.Threat from existing coffee chains and fast food outlets

2.Shrinking disposable income due to high inflation.

Mochas Competition
Competitors

Below are the top 4 Mochas competitors:

1.Cafe Coffee Day

2.Barista

3.Star Bucks

4.Costa Coffee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mochas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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