Mochas SWOT Analysis, Competitors & USP

Mochas

Parent Company

Mochas

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

Coffees and conversations

USP

Selection of the best coffees from all over the world with an experience

Mochas STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

A place for youngsters to hangout with friends and have a conversation

Mochas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mochas. Strengths are:

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3. Product differentiation.

4. Perceived as premium brand.

5. Better Quality

Weaknesses

Here are the weaknesses of Mochas :

1.Expensive

2.Very low marketing communications

3. Low availability

Opportunities

Following are the Opportunities of Mochas :

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Offer more food beverages.

4. Sell Mocha Merchandise

Threats

The threats of Mochas are as mentioned :

1.Threat from existing coffee chains and fast food outlets

2.Shrinking disposable income due to high inflation.

Mochas Competition

Competitors

Below are the 4 main Mochas competitors :

1.Cafe Coffee Day

2.Barista

3.Star Bucks

4.Costa Coffee