Tip Top Bakeries SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tip Top Bakeries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tip Top Bakeries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tip Top Bakeries to benchmark its business & performance as compared to the competitors and industry. Tip Top Bakeries is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tip Top Bakeries competitors and includes Tip Top Bakeries target market, segmentation, positioning & Unique Selling Proposition (USP).

Tip Top Bakeries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tip Top Bakeries Brand Analysis
Parent Company

Associated British Foods




Food & Beverages

Tagline/ Slogan

Tip Top’s the one, The only one you need


Tip Top is the most recognisable food brand in Australia

Tip Top Bakeries STP
Tip Top Bakeries Segmentation

Anyone who consumes bakery products

Tip Top Bakeries Target Market

Families, mothers and children

Tip Top Bakeries Positioning

Healthy, yet tasty bakery products

Tip Top Bakeries SWOT Analysis
Tip Top Bakeries Strengths

Below are the Strengths in the SWOT Analysis of Tip Top Bakeries:

1. Loyalty among customers since the brand has been around since a long time
2. Extremely strong distribution network
3. Impressive marketing and advertising campaigns
4. Many of its breads are endorsed by the National Heart Foundation of Australia

5. The company has over 10000 employees

6. They make over a million products every day

Tip Top Bakeries Weaknesses

Here are the weaknesses in the Tip Top Bakeries SWOT Analysis:

1. Weak presence outside of Australia and New Zealand
2. Lack of healthier variants in its product portfolio like brown bread etc.
3. Lack of competitive pricing in its muffins and scone range
4. Lack of product variety

Tip Top Bakeries Opportunities

Following are the Opportunities in Tip Top Bakeries SWOT Analysis:

1. Expansion into service industry by setting up specialised cafés and bakeries
2. To expand its product portfolio into wholemeal and brown bread offerings
3. Geographical expansion

Tip Top Bakeries Threats

The threats in the SWOT Analysis of Tip Top Bakeries are as mentioned:

1. Emergence of speciality bakeries
2. Variation in commodity prices is squeezing profit margins
3. Reduction in consumption due to fad diets like Atkins’ diet etc.

Tip Top Bakeries Competition

Below are the top 3 Tip Top Bakeries competitors:

1. Helga’s
2. Wonder
3. Bakery Delight

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tip Top Bakeries. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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