Tip Top Bakeries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3006

SWOT Analysis of Tip Top Bakeries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tip Top Bakeries

Parent Company

Associated British Foods




Food and Beverages

Tagline/ Slogan

Tip Top’s the one, The only one you need


Tip Top is the most recognisable food brand in Australia



Anyone who consumes bakery products

Target Group

Families, mothers and children


Healthy, yet tasty bakery products

SWOT Analysis


1. Loyalty among customers since the brand has been around since a long time
2. Extremely strong distribution network
3. Impressive marketing and advertising campaigns
4. Many of its breads are endorsed by the National Heart Foundation of Australia

5. The company has over 10000 employees

6. They make over a million products every day


1. Weak presence outside of Australia and New Zealand
2. Lack of healthier variants in its product portfolio like brown bread etc.
3. Lack of competitive pricing in its muffins and scone range
4. Lack of product variety


1. Expansion into service industry by setting up specialised cafés and bakeries
2. To expand its product portfolio into wholemeal and brown bread offerings
3. Geographical expansion


1. Emergence of speciality bakeries
2. Variation in commodity prices is squeezing profit margins
3. Reduction in consumption due to fad diets like Atkins’ diet etc.



1. Helga’s
2. Wonder
3. Bakery Delight

The table above concludes the Tip Top Bakeries SWOT analysis along with its marketing and brand parameters.


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