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Raindrops Basmati Rice SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 26, 2023Read time:

Here is a detailed SWOT analysis of Raindrops Basmati Rice covering strengths, weaknesses, opportunities and threats.

Raindrops Basmati Rice Strengths

  1. Strongest procurement network with presence in all the basmati ‘mandis’ in the basmati paddy producing areas in India
  2. One of the country’s largest parboiled rice facilities & advanced rice processing units supplied by leading global suppliers in food technology
  3. Availability in wide range of packaging across all variants
  4. Availability at 100,000 retailers in India along with modern format stores such as Walmart, Carrefour, Big Bazaar, and Spencer’s Retail etc
  5. Strategic use of all available resources leads to reduced cost of production thus enabling delivery at the most competitive prices

Above are the strengths in the SWOT Analysis of Raindrops Basmati Rice. The strengths of Raindrops Basmati Rice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Raindrops Basmati Rice Weaknesses

  1. Lack of marketing leads to poor brand recall among consumers
  2. Relatively high pricing causes consumers to look for other alternative brands which in turn leads to lost opportunities to connect with consumers and establish a brand connect
  3. Overdependence on rice farmers for supply of raw rice

These were the weaknesses in the Raindrops Basmati Rice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Raindrops Basmati Rice Opportunities

  1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc will increase the export demand
  2. India is one of the fastest growing food markets in the world  which presents a huge opportunity
  3. IPR of the word “Basmati” rice which is produced only in India and Pakistan due to agro-climatic conditions enables the producers to command a greater price from the global markets

Above we covered the opportunities in Raindrops Basmati Rice SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Raindrops Basmati Rice Threats

  1. Any change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability
  2. Due to seasonal nature of rice cultivation, anomalies in weather condition during that period can have adverse impact on production
  3. Removal of minimum export price cap from export of basmati rice may invite new competitors

The threats in the SWOT Analysis of Raindrops Basmati Rice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Raindrops Basmati Rice SWOT analysis.

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About Raindrops Basmati Rice

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Raindrops Basmati Rice Overview
Parent Company

REI Agro Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Delighting every sense, touching every chord


Quality rice from a quality production process



All rice eating individuals

Target Market

Quality conscious premium rice consumers


Pure rice from pure water

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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