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The Pita Pit SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 06, 2023Read time:

Here is a detailed SWOT analysis of The Pita Pit covering strengths, weaknesses, opportunities and threats.

The Pita Pit Strengths

  1. Strategically located in college towns means good reach
  2. Stay open late into the night means more time for customers
  3. 300+ locations throughout the US
  4. Customizable sandwiches and different menu
  5. Fresh and healthy ingredients included in meals
  6. No deep frying and grilling means a healthy menu

Above are the strengths in the SWOT Analysis of The Pita Pit. The strengths of The Pita Pit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Pita Pit Weaknesses

  1. Limited breakfast menu is a concern
  2. Ambience of a fast food joint might not give a good experience
  3. Limited brand presence as compared to global food chains

These were the weaknesses in the The Pita Pit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Pita Pit Opportunities

  1. Rising health consciousness of consumers
  2. Engage and educate college students
  3. Associate itself with health related charities

Above we covered the opportunities in The Pita Pit SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Pita Pit Threats

  1. Highly competitive category
  2. Two large national submarine sandwich chains
  3. Rising operational costs

The threats in the SWOT Analysis of The Pita Pit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Pita Pit SWOT analysis.

Read Similar SWOT analysis

About The Pita Pit

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Pita Pit Overview
Parent Company

The Pita Pit USA Inc.,


Quick service sandwich chain


Food & Beverages

Tagline/ Slogan

Fresh thinking. Healthy eating


Pita sandwiches

The Pita Pit STP

Health conscious consumers

Target Market

College going youth


Fun, Fast, Fresh and Healthy sandwiches



This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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